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New Media Class Session 4 Ss

•
•
Becky Carroll
Becky Carroll

Intro to communities and social networks for new media class

BusinessTechnology
1 of 27
Marketing via New Media Communities Becky Carroll, MBA UCSD Extension Summer 2008
Tonight’s Topic: Communities and review ,[object Object],[object Object],[object Object]
Homework Assignment #3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Guest Speaker: Steve Stoloff ,[object Object],[object Object]
Groundswell reasons ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
What are your customers doing?
Strategy for New Media ,[object Object],[object Object],[object Object]
Why use New Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Start by listening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are the goals for social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media To-Do list ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media: 6 Common Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other reasons for blogging ,[object Object],[object Object],[object Object],[object Object],[object Object]
Start by listening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing with Blogs
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Let’s Study These: Some More Fortune 500 Blogs
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RSS and syndication
Groundswell reasons for social networks ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MySpace
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook
[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Advertising
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],LinkedIn
Homework Assignment #4 ,[object Object],[object Object],[object Object],[object Object]

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New Media Class Session 4 Ss

  • 1. Marketing via New Media Communities Becky Carroll, MBA UCSD Extension Summer 2008
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  • 7. What are your customers doing?
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