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Social Media MarketingEssential Guide for Businesses Different Types ofSocial Media Channels www.sysomos.com
Different Types of Social Media 2 Although there are hundreds of Social Media tools to facilitate, some stick out as being key players. These are essential when planning and maintaining your social media presence. In this presentation we will outline the following fundamentals and social media outlets :
blogs 3
What is a Blog? 4 “Blog  -n informal  Full name: weblog  a journal written on-line and accessible to users of the internet  Source : dictionary.com” The key difference between a blog and a website is that the blog should be maintained and updated regularly with news and updates. Keeping people  up to date normally makes  them feel more in touch with your company or product. This allows them to feel more involved and up to date. These “posts” generally contain a mix of text, graphics and hyperlinks to other websites.  Readers Can also add to mix by adding their own personal comments to be publicly displayed.
Types of Blogs 5 CEO Blogs Personnel within the company may choose to have a blog of their own. Many CEO’s and lead developers have their own blog in association with their company. Below is a screen shot from Jonathan Schwartz of Sun Microsystems . This allows people to feel involved and dig deep in the minds some of the powerhouses behind their favorite companies, while giving the company the  expertise and personality they desire. There are a number of different ways that companies utilize blogs. Some companies have one blog updated by one person and others have multiple blogs for different topics, products, or departments updated  by a number of different people.
Industry Professional Blogs 6 Kodak’s 1000 words Blog (http://1000words.kodak.com/) Is a great example, Instead of focusing on Kodak's cameras, 1000 Words instead focuses on photography in general.  This is the difference between using the blog to promote yourself, and to create content that your readers can find value in.  This helps create community and reputation while still focusing on your brand.
External Blogs 7 External Blogs are the most common blogs you’ll see on the internet. They relay new changes, news and other information as it happens to company followers. External corporate blogs, by their very nature, are biased, though they can also offer a more honest and direct view than traditional communication channels. Nevertheless, they remain an essential public relations tool. The business blog can provide additional value by adding a level of credibility that is often unobtainable from a standard corporate site.. Business blogs can interact with a target market on a more personal level while building link credibility that can ultimately be tied back to the corporate site.
Thought Leadership 8 Some blogs are created by companies without the primary goal being promotion. By creating the blog and becoming a trustworthy media source, companies are able to gain respect and gratitude. CMO.com is owned by Omniture/Adobe and is a great example of thought leadership. On this blog/community, many authors write about issues relating to CMOs. This blog does not contain any sales-pitch for Omniture, and most of its content is created by people who are not Omniture  employees. Yet, by maintaining  and hosting this blog, they create  brand awareness among CMOs.
Internal Blogs 9 An internal blog, generally accessed through the corporation's Intranet or secured website, is a weblog that any employee can view. Many blogs are also communal, allowing anyone to post to them. The informal nature of blogs may encourage: ,[object Object]
Free discussion of issues
Collective intelligence
Direct communication between various layers of an organization
A sense of communitySun Micro systems is one of the many corporations to set up an Internal Blog system only allowing Sun employees to login and blog about day to day issues.
TWITTER 10
Twitter 11 Twitter is a micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.  Think of it as it like your blog but smaller and more involved with the customer. In addition to learning more about what your customers want, you can provide exclusive Twitter specials, link to key posts on your blog or website, engage with customers one on one, and post content live. Companies Also broadcast industry related news, giving a small but valuable connection with the people in your community.
Corporate Twitter Account 12 Rather then just having personal accounts, Businesses can start a single Twitter account to broadcast messages,  relay information and post links to blog posts or media mentions. This  is a great way to give your company one voice in the twittisphere and allow people to reference you in it. Having this twitter account also allows you to reach out and respond to any compliments or complaints being said.
Multiple Accounts 13 By making multiple twitter accounts, you can  focus your tweets to a target demographic or particular  department of  service. Dell computers for example  has over 90 different Twiiter accounts . Each account can broadcast different news for things like laptops or TVs and entertainment. This allows the customer to choose which kind of information they are going to receive. Another benefit of having multiple accounts is the use of separate languages allowing your broadcasts to be global.
YOUtube 14
YouTube 15 Youtube is the most watched video sharing website in the world. People are watching 2 billion videos a day and uploading hundreds of thousands of videos. In fact, every minute, 24 hours of video is uploaded to YouTube. Companies can use this tool to upload their own online videos using a number  of different methods . Once shared across the internet the video can give information about the company or link back to the company website.
Types of YouTube Videos 16 Video Tutorials Viral Videos these are generally funny, spectacular or ironic videos that rapidly gain a huge popularity on the Internet by the sheer power of word of mouth and linking from other sites. This video was made to look amateur, but was created by Nintendo in hopes of going “viral”. Companies can post helpful how-to videos regarding their product or industry related new casts. This gives customers more information on the company and provides great reputation management.
Types of YouTube Videos 17 Commercials YouTube Channels A way to collect all of your YouTube videos and display them neatly together under with nice branded start point. This will also collect all user feedback from passionate followers. These are classic video ads, sometimes edited specifically for the internet, designed to work like a television spot without some of the financial borders.
Forums and Message Boards 18
Forums and Message Boards 19 An Internet forum, or message board, is an online discussion site where people can hold conversations by publicly posting messages. This discussions are typically called threads, usually opening a new thread for every different discussion. Depending on the forum set-up, users can be anonymous or have to register with the forum and then subsequently log in in order to post messages.  Discussion threads are grouped into a number of different topics.
Use of Forums and Message Boards 20 Creating and maintaining a message board is useful in containing conversation on a particular brand. It is also useful to allow clients, employees and industry professionals to help sort out any issues that may arise. A common use for forums is technical support . This allow users to help each other, as well as being able to go back and look at previous problems and fixes. Most forum’s “threads” are indexed individually, allowing search engines to pick up single questions and answers for those who are in need.
Facebook 21

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Different Types of Social Media Channels - Sysomos

  • 1. Social Media MarketingEssential Guide for Businesses Different Types ofSocial Media Channels www.sysomos.com
  • 2. Different Types of Social Media 2 Although there are hundreds of Social Media tools to facilitate, some stick out as being key players. These are essential when planning and maintaining your social media presence. In this presentation we will outline the following fundamentals and social media outlets :
  • 4. What is a Blog? 4 “Blog -n informal  Full name: weblog  a journal written on-line and accessible to users of the internet Source : dictionary.com” The key difference between a blog and a website is that the blog should be maintained and updated regularly with news and updates. Keeping people up to date normally makes them feel more in touch with your company or product. This allows them to feel more involved and up to date. These “posts” generally contain a mix of text, graphics and hyperlinks to other websites. Readers Can also add to mix by adding their own personal comments to be publicly displayed.
  • 5. Types of Blogs 5 CEO Blogs Personnel within the company may choose to have a blog of their own. Many CEO’s and lead developers have their own blog in association with their company. Below is a screen shot from Jonathan Schwartz of Sun Microsystems . This allows people to feel involved and dig deep in the minds some of the powerhouses behind their favorite companies, while giving the company the expertise and personality they desire. There are a number of different ways that companies utilize blogs. Some companies have one blog updated by one person and others have multiple blogs for different topics, products, or departments updated by a number of different people.
  • 6. Industry Professional Blogs 6 Kodak’s 1000 words Blog (http://1000words.kodak.com/) Is a great example, Instead of focusing on Kodak's cameras, 1000 Words instead focuses on photography in general.  This is the difference between using the blog to promote yourself, and to create content that your readers can find value in.  This helps create community and reputation while still focusing on your brand.
  • 7. External Blogs 7 External Blogs are the most common blogs you’ll see on the internet. They relay new changes, news and other information as it happens to company followers. External corporate blogs, by their very nature, are biased, though they can also offer a more honest and direct view than traditional communication channels. Nevertheless, they remain an essential public relations tool. The business blog can provide additional value by adding a level of credibility that is often unobtainable from a standard corporate site.. Business blogs can interact with a target market on a more personal level while building link credibility that can ultimately be tied back to the corporate site.
  • 8. Thought Leadership 8 Some blogs are created by companies without the primary goal being promotion. By creating the blog and becoming a trustworthy media source, companies are able to gain respect and gratitude. CMO.com is owned by Omniture/Adobe and is a great example of thought leadership. On this blog/community, many authors write about issues relating to CMOs. This blog does not contain any sales-pitch for Omniture, and most of its content is created by people who are not Omniture employees. Yet, by maintaining and hosting this blog, they create brand awareness among CMOs.
  • 9.
  • 12. Direct communication between various layers of an organization
  • 13. A sense of communitySun Micro systems is one of the many corporations to set up an Internal Blog system only allowing Sun employees to login and blog about day to day issues.
  • 15. Twitter 11 Twitter is a micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Think of it as it like your blog but smaller and more involved with the customer. In addition to learning more about what your customers want, you can provide exclusive Twitter specials, link to key posts on your blog or website, engage with customers one on one, and post content live. Companies Also broadcast industry related news, giving a small but valuable connection with the people in your community.
  • 16. Corporate Twitter Account 12 Rather then just having personal accounts, Businesses can start a single Twitter account to broadcast messages, relay information and post links to blog posts or media mentions. This is a great way to give your company one voice in the twittisphere and allow people to reference you in it. Having this twitter account also allows you to reach out and respond to any compliments or complaints being said.
  • 17. Multiple Accounts 13 By making multiple twitter accounts, you can focus your tweets to a target demographic or particular department of service. Dell computers for example has over 90 different Twiiter accounts . Each account can broadcast different news for things like laptops or TVs and entertainment. This allows the customer to choose which kind of information they are going to receive. Another benefit of having multiple accounts is the use of separate languages allowing your broadcasts to be global.
  • 19. YouTube 15 Youtube is the most watched video sharing website in the world. People are watching 2 billion videos a day and uploading hundreds of thousands of videos. In fact, every minute, 24 hours of video is uploaded to YouTube. Companies can use this tool to upload their own online videos using a number of different methods . Once shared across the internet the video can give information about the company or link back to the company website.
  • 20. Types of YouTube Videos 16 Video Tutorials Viral Videos these are generally funny, spectacular or ironic videos that rapidly gain a huge popularity on the Internet by the sheer power of word of mouth and linking from other sites. This video was made to look amateur, but was created by Nintendo in hopes of going “viral”. Companies can post helpful how-to videos regarding their product or industry related new casts. This gives customers more information on the company and provides great reputation management.
  • 21. Types of YouTube Videos 17 Commercials YouTube Channels A way to collect all of your YouTube videos and display them neatly together under with nice branded start point. This will also collect all user feedback from passionate followers. These are classic video ads, sometimes edited specifically for the internet, designed to work like a television spot without some of the financial borders.
  • 22. Forums and Message Boards 18
  • 23. Forums and Message Boards 19 An Internet forum, or message board, is an online discussion site where people can hold conversations by publicly posting messages. This discussions are typically called threads, usually opening a new thread for every different discussion. Depending on the forum set-up, users can be anonymous or have to register with the forum and then subsequently log in in order to post messages. Discussion threads are grouped into a number of different topics.
  • 24. Use of Forums and Message Boards 20 Creating and maintaining a message board is useful in containing conversation on a particular brand. It is also useful to allow clients, employees and industry professionals to help sort out any issues that may arise. A common use for forums is technical support . This allow users to help each other, as well as being able to go back and look at previous problems and fixes. Most forum’s “threads” are indexed individually, allowing search engines to pick up single questions and answers for those who are in need.
  • 26. Facebook 22 Facebook is a social network service and website launched in February 2004 that is operated and privately owned by Facebook, Inc. As of July 2010 it has more than 500 million active users. Being the largest social network of it’s kind it is essential to any Social media campaign. Facebook not only allows people to create their own space but also allows companies to create their own profiles made specially for increasing brand awareness and playing an integral part in the community.
  • 27. Facebook Fan Page 23 A fan page on Facebook is a miniature landing page or micro-site on Facebook that serves as a “home base” for your business or organization. It is different from a Facebook profile (which is designed for people). Your fan page represents your business or organization. Companies can list pictures, host events, recent mentions and link WebPages. Individual users are given the option to “like” your fan page which will add them to a data-base, showing your company on their profile page and allowing you to keep them periodically updated with information by use of mass messages. Companies may also choose to create multiple fan pages for geographic purposes
  • 28. Facebook Apps 24 “Facebook ads” is a proprietary ad system that uses user defined demographics to navigate ads to target audiences. Showing only a particular group of people your company website or Facebook page. “Whether your goal is to drive traffic to your site, advertise a product or service, promote your Facebook Page or encourage users to add your application, Facebook Ads allow you to reach your exact audience with relevant messages.” – Facebook.com Facebook allows companies to design “Apps” which are interactive applications that people use within the Facebook platform. These apps can be games or multimedia menus. This helps give a creative edge to your brand and helps increase chances of repeat traffic.