1. Managing the
Lean LaunchPad
Flipped Classroom
Thursday, January 31
3:00 PM – 5:00 PM

2. Who Are You Teaching?
• Lifestyle Entrepreneurs?
• Small Business Entrepreneurs?
• Buyable startups?
• Scalable (high-growth) startups?
• Corporate intrapreneurs?
• Social Entrepreneurs?
• Incubators/Accelerators?
• Domain specific – healthcare? Science?

3. Class Framework
• Class structure
– 8 to 10 teams of 4
– Admission is by team and by interview
• Select for passion, commitment first
• Emulate the real world
– Boot camp by design – never good enough
– Experiential and immersive
• Quarter, Semester, 5-week and 5-day versions
• Graduate, undergrad, corporate versions

4. Class Concepts
Search versus execute
• Business Model Canvas as scorecard
• Customer Discovery heart of the class
• Agile Engineering MVP iterating in class

5. Class Organization
• Flipped classroom – lectures on Udacity
– Classroom more efficient, used for discussion
• Teams stand and deliver weekly
– Report on their customer discovery progress
• You teach by critique
• No guests, no lectures (discussion)

6. Lean LaunchPad-Teaching Resources
• Minimum Requirements
– You
– LaunchPad Central Software
• Recommended
– Co-instructors
• investors, experienced Entrepreneurs, Startup
Weekend instructors
– Teaching Assistant (<10 teams)
Covered in Faculty Handbook

7. Classroom Management
• Don’t underestimate what they’re capable of
– Push, push, push
• Team dynamics are part of the process
– Use them as teaching points
• LaunchPad Central as “early warning”
• 2 to 3 out of 10 will be clear failures
• 2 to 3 will make you remember why you teach
• Details covered in the faculty handbook

8. Lean LaunchPad Resources
• Faculty Handbook – hardcopy & online
• My Website – www.steveblank.com
– Slides/Video tab - steveblank.com/slides/
• Gateway to every syllabus, teaching
guide, presentations, faculty handbook
– Startup tools tab - steveblank.com/tools-and-blogs-for-entrepreneurs/
• Gateway to tools, startup advice, mkt research
– Class lectures on Udacity www.udacity.com/overview/Course/ep245
• Stanford eCorner - ecorner.stanford.edu
– Great optional viewing lectures

9. Resources on steveblank.com

10. Syllabi

11. Video Lectures

12. PowerPoint Presentations

13. Student Presentations

14. Where Does the Class Fit?

15. Search Build Execute
Large
Startups Transition
Company

16. Search Build Execute
Large
Startups Transition
Company
Business School Curriculum
• Finance Gov’t& Law
• Leadership  Entrepreneurship
• Org Behavior  Ethics
• Operations  Global Business
• Marketing  Accounting
• Strategy  Global Mgmt
• Supply Chain Small Business
•Entrepreneurship

17. Search Build Execute
Large
Startups Transition
Company
ENTR 10 (or ENTR 090 for 5-day)
Lean LaunchPad
Experiential Entrepreneurship
Business School Curriculum
• Finance Gov’t& Law
• Leadership  Supply Chain
• Org Behavior  Ethics
• Operations  Global Business
• Marketing  Accounting
• Strategy  Global Mgmt
•EntrepreneurshipSmall Business
ENTR 202
Lean LaunchPad
ENTR 200 (or ENTR 090 for 5-day)
Corporate
Lean LaunchPad
Experiential Entrepreneurship

18. Search Build Execute
Large
Startups Transition
Company
ENTR 100 ENTR 101
Introduction to Creativity & ENTR 150
From Founder to
Startups Innovation
Operating Executive
ENTR 102 ENTR 103
Business Model ENTR 300
Customer Discovery
Design Markets/Opportunities
New Ventures In
Corporations
ENTR 104 ENTR 105
Metrics That Matter Startup Patent Law
Startup Finance Business School Curriculum
ENTR 106 ENTR 107 • Finance Gov’t& Law
Building the Team Get, Keep and Grow
Startup HR and Culture Startup Marketing • Leadership  Supply Chain
• Org Behavior  Ethics
ENTR 108 ENTR 109 • Operations  Global Business
Agile Development User Design • Marketing  Accounting
Lean Engineering Web/Mobile U/I • Strategy  Global Mgmt
•EntrepreneurshipSmall Business
ENTR 110
Finding Fuel
Funding for Startups
ENTR 202
Lean LaunchPad
ENTR 200 (or ENTR 090 for 5-day)
Corporate
Lean LaunchPad
Experiential Entrepreneurship