APM Welcome, APM North West Network Conference, Synergies Across Sectors
Autonomow E245 final presentation
1. FINAL PRESENTATION Team Autonomow ENGR-245 For further information contact Heraud_Jorge@gsb.stanford.edu Confidential
2. 9 Masters degrees 1 PHD and lots of passion Jorge Heraud (MS Management, 2011) Business Unit Director, Agriculture, Trimble Navigation Director of Engineering, Trimble Navigation MS&E (Stanford), MSEE (Stanford), BSEE (PUCP, Peru) Lee Redden (MSME Robotics, Jun 2011) Research in haptic devices, autonomous systems and surgical robots BSME (U Nebraska at Lincoln) Family Farms in Nebraska Joe Bingold (MBA, Jun 2011) Head of Product Development for Naval Nuclear Propulsion Plant Control Systems, US Navy MSME (Naval PGS), BSEE (MIT), P.E. in Control Systems Fred Ford (MSME, Mar 2011) Senior Eng for Mechanical Systems on Military Satellites BS Aerospace Eng (U of Michigan) Uwe Vogt (MBA, Jun 2011) Technical Director & Co-Owner, Sideo Germany (Sub. Vogt Holding) PhD Mechanical Engineering (FAU, Germany) MS Engineering (ETH Zurich, Switzerland) Additionally, we got great help from Morgan Quigley (PhD in computer vision) Awesome mentors Carrotbot1.0 Confidential
18. Hand weed control is a Nightmare Crews of 100s needed Labor getting harder to get Back-breaking task 2-3 weedings per crop Food contamination risk $250-1,000 per acre Confidential
20. Autonomous vehiclesWEEDING Dealers sell, installs and supports customer Co. trains dealers, supports dealers - Innovation - Customer Education - Dealer training - Low density vegetable growers - High density vegetable growers - Thinning operations - Conventional vegetables We reduce operating cost - Labor reduction (100 to 1) - Reduced risk of contamination - Mitigate labor availability concerns - Ag Dealers - Ag Service providers - Research labs - Ag Dealers - Ag Service providers Engineers on Machine Vision Two problems: - Identification - Elimination Dealer discount COGS seek a 50-60% Gross Margin Heavy R&D investment Asset sale Our revenue stream derives from selling the equipment Confidential
41. World Ag Expo interviews:the need is real and wide spread 10+ interviews at show Everyone confirmed the need Robocrop, UK based, crude competitor sells for $171 K Revenue Stream Mid to small growers prefer a service Large growers prefer to buy, but OK with service until technology is proven Charging for labor cost saved is OK, as we provide other benefits (food safety, labor availability) Confidential
42. Autonomous weeding - Final Direct - Provide high quality service at competitive price - Innovation - Customer Education - Dealer training - Low density vegetable growers - High density vegetable growers - Thinning operations - Conventional vegetables We reduce operating cost - Labor reduction (100 to 1) - Reduced risk of contamination - Mitigate labor availability concerns - Ag Service providers - Research Institutes (eg UC Davis, Laser Zentrum Hannover) - 3-4 key farms Direct - Alliance with service providers - Eventually sell through dealers Engineers on Machine Vision Two problems: - Identification - Elimination Costs for service provision COGS seek a 50-60% Gross Margin Heavy R&D investment Service provision - Charge by the acre with modifier according to weed density - Eventually move to asset sale Confidential
49. We Are starting the company Sep 2011 Funding Jun 2011 Graduation Sep2012 First unit Mar 2011 Technology Track Advisory board member & minimize risk Proof of concept First unit System design Market Track Select 1st target crop Advisory board member & minimize risk Get first customer order Finance Track Series A Screening strategic seed investment by domain experts Confidential
50. Q&A For further information contact Heraud_Jorge@GSB.stanford.edu (408) 718 7457 Q&A: Confidential
51. Laser solution seems promising Laser Zentrum Hannover German laser research lab Currently studying using lasers for weed control Findings: Effective and efficient Maximal dose of 5 J mm2 CO2 laser better than diode Source: “Laser Light Beams for Weed Control in Horticulture” C. Woltjen, et. al., LZH
52. UC davis Over 10 years of weed recognition and elimination research Hyper-spectral imaging Precision spray of hot organic oil Dr. David Slaughter, UC Davis Source: “Autonomous robotic weed control systems”, D.C. Slaughter, et. al. Computers & Electronics in Agriculture, 2008
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54. Product Offering Daily rental: All Inclusive Weeding Kit Equipment Trainer/Operator Logistics Maintenance “I like it, because I need to pay for the equipment only when needed. Plus, you guys make sure the technology works“. “I like it, but once the technology is robust, I want to buy.” “I like it, because it allows us to test a new service in different small-acreage environments. Eventually, I want to buy.“ Competition does asset sale with mixed success: one of the “Vincents” bought a Robocrop, but cannot operate it. competitor
56. Week 2 – Business Canvas Dealers sell, installs and supports customer Co. trains dealers, supports dealers - Innovation - Customer Education - Dealer training Mowing - Owners of public or commercially used green spaces (e.g. golf courses) - Landscaping service provider Weeding - Farmers with manual weeding operations We reduce operating cost - Labor reduction - Better utilization of assets (eg mow or weed at nights) - Improved performance (less rework, food safety) - Dealers (Mowing and Ag) - Vehicle OEMs (John Deere, Toro, Jacobsen, etc) - Research labs - Mowing Dealers - Ag Dealers Engineers on Autonomous vehicles, GPS, path-planning Dealer discount COGS seek a 50-60% Gross Margin Heavy R&D investment Asset sale Our revenue stream derives from selling the equipment Confidential
57. Autonomous vehiclesWEEDING Dealers sell, installs and supports customer Co. trains dealers, supports dealers - Innovation - Customer Education - Dealer training - Low density vegetable growers - High density vegetable growers - Thinning operations - Conventional vegetables We reduce operating cost - Labor reduction (100 to 1) - Reduced risk of contamination - Mitigate labor availability concerns - Ag Dealers - Ag Service providers - Research labs - Ag Dealers - Ag Service providers Engineers on Machine Vision Two problems: - Identification - Elimination Dealer discount COGS seek a 50-60% Gross Margin Heavy R&D investment Asset sale Our revenue stream derives from selling the equipment Confidential
