ON THE JOB TRAINING REPORT FOR KANTAR IMRB Operations

1. ON THE JOB TRAINING REPORT
FOR
KANTAR IMRB Operations
Written By:
L.Nagarjuna Reddy,
TPS26-032.

2. INDEX
1. Company Details.
2. Address.
3. About the Company.
4. Company Activates.
5. Company Assigned Activates.
6. Detailed Activity Report.
7. Achievements.
8. Learnings.

3. 1. Company Details
Company name :- KANTAR IMRB
Industry : - MARKET RESEARCH, SURVAY
AND BUSINESS CONSULTANCY
Founded in : - 1970
Founder : - J. WALTER THOMPSON
2. Address
Head Office :-Mumbai, Maharashtra, India.
Hyderabad Branch Office:- 2nd Floor,
MYM Money Centre,
Himayat Nagar,
Hyderabad – 500029.
Other Branches :-
49 offices across the world and serving clients
across 67 countries

4. Our partners: -
IMRB is a part of the Kantar Group, WPP's research,
insights, and consultancy network.
3. About the Company
 Kantar IMRB is a highly reputed market research and consumer consulting
organization. Kantar IMRB partners its clients across the entire brand life-
cycle through a unique mix of innovation and analytical thinking to design
customized solutions that deliver the greatest impact.
 Kantar IMRB’s suites of solutions are designed on frugal, agile innovation
and add value, real value, to help clients make impactful decisions. By
leveraging on its large array of syndicated services and specialist divisions,
Kantar IMRB helps clients in crafting marketing and consumer strategies.
Kantar IMRB has created products and frameworks for global clients using
the expertise and knowledge of emerging markets.
 Kantar IMRB prides itself on developing and setting industry standards and
continued focus on innovation. This ability to blend innovation and
analytical thinking to design custom solutions for its clients has led to strong
and rewarding relationships.
Website Links: -
Kantar IMRB
https://imrbint.com/

5. 4. Company Activates
Current :- Research, business consulting and survey
5. Company Assigned Activates
 Gathering primary data of targeted segment of People by contacting the
people.
 By taking appointments and Searching in different area to locate the
customers.
 Reaching out for the targeted segment People to make them aware of
the company and getting them respond with us.
 Explaining about why we are collecting and to whom we are sharing
data.
 Creating awareness about KANTAR IMRB.
 Write details of the respondent (address, mobile number, etc.)
 Taking appointment form targeted respondents share to the team.

6. 6. Detailed Activity Report
CollectPrimary Data
For this activity, I spend most of my time to collect the primary
data of the targeted people based on the criteria and at last I was able to
reach my target in the period of my internship.
1st
Activity:-collecting data from degree students and parents .
 we have collected data from students opinion about their higher
studies .
 we have collected data from parents about there children higher
studies.
 What are the factors will the consider for the higher studies like
location of institution ,fee structure ,etc.
2nd
Activity:- Collecting data from B.Tech, MCAand IT employers.
 From B.Tech students, we have collected opinions about IT
companies like where they want to work and there expectation in
organisations.
 From MCA students, we have collected opinions about IT
companies like where they want to work and there expectation in
organisations.
 From IT employers, there opinion about their current job and their
willing to work in and there expectation in organisations.
3rd
Activity: - Opinion on ikea store.

7.  We collected data from customers who visited ikea store at foram
mall.
 Their opinion about ikea products and brand awareness.
 We received appreciation from ikea manager for successful
work.
4th
Activity:-Mahindra & Mahindra.
 We collected customer feedback from Mahindra car user who has
purchased in last 2years.
 We have targeted list of customers ,we tookappointment through
phone and collected data.
5th
Activity:-Collected feedback from car users.
 We have two segments of data collection i)2-6months old cars
ii)1-2 years old cars.
 We have to collect feedback from the segmented car users of all
brands.
8.Achievements
 We have successfully completed all the targets with in the time.
 We also received appreciations from clients for the output.
9.Learnings
 I learned that there will be so many rejections for one acceptance in
the field.
 I learned that we should be patient for to wait for client reactions
 I learned how to deal with the respondents.
 I improve my communication Skills.
 I learned time management and reporting.
 I learned that to collect primary data we need to do hard work