Intel was established in 1972 and was a market leader in DRAM chips, but lost some market share to competitors in 2010. In 2018, Intel explored expanding beyond semiconductors into artificial intelligence (AI) as new industry trends like Industry 4.0, smart manufacturing, and interconnected devices emerged. Intel saw opportunities to enable and accelerate AI development in manufacturing, healthcare, agriculture, and other industries by developing AI use cases and technology like its Neural Network Processor to improve AI performance by 100 times. However, implementing large-scale AI presented challenges around data insights, record keeping, equipment complexity, food safety, and more that Intel aimed to address through its AI focus.

2. FOUNDERS OF INTEL

4. CASE SYNOPSIS
1972 : Established market player; dynamic RAM chips
2010: competitors wrested market share from Intel
Intel explored new segment beyond traditional semiconductor
2018 marked a pivotal year for Intel
The market was rapidly shifting to interconnectedness
Leaders envisioned “AI” as KPI to succeed
AI-simulation of human intelligence in machines

5. CASE SYNOPSIS
Industry 4.0 encourages the development of “smart factory”
“Integrated technological engine of choice” for Industry 4.0
Industry 4.0, AI Development , strategic acquisition influenced
intel
It started developing use-cases for technology
Emerged promising targets- manufacturing, healthcare,
agricultural, others
Intel “uniquely” enabling and accelerating AI technology
Poised to lead out in rapidly expanding market.

6. INDUSTRY 4.0 IMPACT ON OPERATING
ENVIRONMENT
OPERATING
ENVIRONMENT
INTEGRATED
APPLICATION
ENVIRONMENT
BUSINESS
ENVIRONMENT
Promising Growth

8. LIMITATIONS PRIOR TO
INTEL-POWERED AI
MANUFACTURING INDUSTRY
•INEFFICIENCY IN PERFORMANCE
•LACK OF A CONNECTIVE THREAD ACROSS THE SENSORS
•INABILITY TO TEASE MEANINGFUL INSIGHTS FROM COPIOUS INFORMATION
HEALTHCARE INDUSTRY
•NEED FOR ACCURACY IN EVERY ASPECT
•MASSIVE RECORD KEEPING AND REPORTING DEMANDS
•INCREASED PROCEDURE AND EQUIPMENT INTRICACY

9. AGRICULTURE INDUSTRY
• FOOD CONTAMINATION COSTED INDUSTRY $60 BILLION USD IN
2016
• INCREASED POPULATION DEMANDS BETTER YIELDS
• UNDERPRODUCTION - WEATHER PATTERNS, PESTS, NATURAL
CALAMITIES
• INCREASED WASTE TYPIFIED PRACTICES

10. It does not
give
outbreak
performance
as Intel
They
compare
more energy
compared to
Intel
Less market
share in
computer
chips as
compared to
Intel

11. Strong brand value
Economies of scale
Intel’s NNP:
Designed to improve
AI deep learning
speed 100 times.
STRENGH
TS
AI cannot think out
of the box
Implementation cost
is very high
LIMITATIO
NS

12. Progressive
towards
artificial
intelligency
Developing
market
OPPORTUNITI
ES
competition
High cost
material
THREATS

13. • Intel is recognized as world’s most ethical
company.
• Environmental friendly working.
• Supply chain sustainability.

14. • Unique operating company
• High market capture towards semiconductors
• Sponsored industry A.I.
• NNP(Neural Network Processor) Innovation
• Dependent on PC brands and internal
processing