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Frankfurt Buchmesse Oct 2014 
Schools and digital learning: 
Ready, willing 
and able? 
John Martin, CEO Sanoma Learning
Frankfurther Buchmesse 2014 
2 
Our purpose is to help teachers to excel at developing the talents of every child 
Our passion
Frankfurther Buchmesse 2014 
3 
We serve 10 M pupils and 1 M teachers 
in Northern Europe 
About Sanoma Learning
Frankfurther Buchmesse 2014 
4 
Our team includes 1,500 professionals 
passionate about education 
About Sanoma Learning
Frankfurther Buchmesse 2014 
5 
We are an integral and leading player in five of the world’s best education systems 
exporting our solutions to 40 other countries 
About Sanoma Learning
Frankfurther Buchmesse 2014 
6 
We are a frontrunner in the 
digital transformation 
€ 300 M sales 
€ 50 M pure-play digital 
€ 100 M multi-channel 
About Sanoma Learning
More engagement 
Frankfurther Buchmesse 2014 
7 
Higher 
efficiency 
Better 
outcomes 
Our goal is to create impact on learning in three ways
Our market is changing
Technology enables the transformation from analogue to digital and from input to impact 
Print based 
Digital based 
Input 
Impact 
Frankfurther Buchmesse 2014 
9
Our research shows that teachers are ready and willing to implement digital learning 
Frankfurther Buchmesse 2014 
10 
% of teachers and headmasters 
85% 
They’re crucial 
in leading the change 
70% 
Confident 
86% 
Motivated 
*Independent research among 2000 teachers and headmasters in Fi, SE, PL, NL and BE 
*
Teachers believe that digital learning will have a positive impact 
Frankfurther Buchmesse 2014 
11 
Learning 
outcomes 
64% 
% of teachers and headmasters 
Workflow 
efficiency 
66% 
83% 
Student 
engagement
But teachers feel unprepared and unequipped to implement digital learning. What’s lacking? 
Frankfurther Buchmesse 2014 
12 
50% 
Sufficient 
budget 
54% 
Teaching 
equipment 
39% 
Clear 
plan 
34% 
Well-trained 
staff 
% of teachers and headmasters 
58% 
Sufficient 
materials
Teachers see a key role for publishers in supporting them to enhance student engagement 
Frankfurther Buchmesse 2014 
13 
2,32 
2,99 
3,92 
4,03 
4,50 
4,93 
5,25 
5,81 
Educational publishers (print and digital) 
Freely available online learning materials 
Providers of virtual learning environments (Moodle, Frog) 
Global software companies like Google and Microsoft 
Digital start-ups providing educational software 
Providers of school management systems 
Global hardware companies like Apple and Samsung 
Government (National, Regional or Local) 
1=most important - 8= least important
Frankfurther Buchmesse 2014 
14 
2,02 
3,15 
3,99 
4,36 
4,51 
4,70 
5,42 
5,74 
Educational publishers (print and digital) 
Freely available online learning materials 
Providers of virtual learning environments (Moodle, Frog) 
Global software companies like Google and Microsoft 
Providers of school management systems 
Digital start-ups providing educational software 
Government (National, Regional or Local) 
Global hardware companies like Apple and Samsung 
1=most important - 8= least important 
Teachers also see a key role for publishers in helping pupils to achieve good learning outcomes
Frankfurther Buchmesse 2014 
15 
And teachers also believe that publishers can play a critical role in helping them to work efficiently 
2,40 
3,20 
3,82 
4,14 
4,27 
4,96 
5,23 
5,73 
Educational publishers (print and digital) 
Freely available online learning materials 
Providers of school management systems 
Providers of virtual learning environments (Moodle, Frog) 
Global software companies like Google and Microsoft 
Digital start-ups providing educational software 
Government (National, Regional or Local) 
Global hardware companies like Apple and Samsung 
1=most important - 8= least important
The opportunity
Educational publishers need to show more leadership on the journey to the digital future 
Frankfurther Buchmesse 2014 
17 
3. Claim our 
position towards 
stakeholders 
•Map stakeholder interests 
•Tailored approach 
•Industry approach 
2. Evidence and 
improve impact 
•Impact framework 
•Measurement 
1. Lead the digital 
transformation 
•Dynamic digital content 
•Workflow 
•Advanced data & analytics 
•Professional support
@SanomaLearning 
@johnrichmartin

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Schools and digital learning: Ready, willing and able?

  • 1. Frankfurt Buchmesse Oct 2014 Schools and digital learning: Ready, willing and able? John Martin, CEO Sanoma Learning
  • 2. Frankfurther Buchmesse 2014 2 Our purpose is to help teachers to excel at developing the talents of every child Our passion
  • 3. Frankfurther Buchmesse 2014 3 We serve 10 M pupils and 1 M teachers in Northern Europe About Sanoma Learning
  • 4. Frankfurther Buchmesse 2014 4 Our team includes 1,500 professionals passionate about education About Sanoma Learning
  • 5. Frankfurther Buchmesse 2014 5 We are an integral and leading player in five of the world’s best education systems exporting our solutions to 40 other countries About Sanoma Learning
  • 6. Frankfurther Buchmesse 2014 6 We are a frontrunner in the digital transformation € 300 M sales € 50 M pure-play digital € 100 M multi-channel About Sanoma Learning
  • 7. More engagement Frankfurther Buchmesse 2014 7 Higher efficiency Better outcomes Our goal is to create impact on learning in three ways
  • 8. Our market is changing
  • 9. Technology enables the transformation from analogue to digital and from input to impact Print based Digital based Input Impact Frankfurther Buchmesse 2014 9
  • 10. Our research shows that teachers are ready and willing to implement digital learning Frankfurther Buchmesse 2014 10 % of teachers and headmasters 85% They’re crucial in leading the change 70% Confident 86% Motivated *Independent research among 2000 teachers and headmasters in Fi, SE, PL, NL and BE *
  • 11. Teachers believe that digital learning will have a positive impact Frankfurther Buchmesse 2014 11 Learning outcomes 64% % of teachers and headmasters Workflow efficiency 66% 83% Student engagement
  • 12. But teachers feel unprepared and unequipped to implement digital learning. What’s lacking? Frankfurther Buchmesse 2014 12 50% Sufficient budget 54% Teaching equipment 39% Clear plan 34% Well-trained staff % of teachers and headmasters 58% Sufficient materials
  • 13. Teachers see a key role for publishers in supporting them to enhance student engagement Frankfurther Buchmesse 2014 13 2,32 2,99 3,92 4,03 4,50 4,93 5,25 5,81 Educational publishers (print and digital) Freely available online learning materials Providers of virtual learning environments (Moodle, Frog) Global software companies like Google and Microsoft Digital start-ups providing educational software Providers of school management systems Global hardware companies like Apple and Samsung Government (National, Regional or Local) 1=most important - 8= least important
  • 14. Frankfurther Buchmesse 2014 14 2,02 3,15 3,99 4,36 4,51 4,70 5,42 5,74 Educational publishers (print and digital) Freely available online learning materials Providers of virtual learning environments (Moodle, Frog) Global software companies like Google and Microsoft Providers of school management systems Digital start-ups providing educational software Government (National, Regional or Local) Global hardware companies like Apple and Samsung 1=most important - 8= least important Teachers also see a key role for publishers in helping pupils to achieve good learning outcomes
  • 15. Frankfurther Buchmesse 2014 15 And teachers also believe that publishers can play a critical role in helping them to work efficiently 2,40 3,20 3,82 4,14 4,27 4,96 5,23 5,73 Educational publishers (print and digital) Freely available online learning materials Providers of school management systems Providers of virtual learning environments (Moodle, Frog) Global software companies like Google and Microsoft Digital start-ups providing educational software Government (National, Regional or Local) Global hardware companies like Apple and Samsung 1=most important - 8= least important
  • 17. Educational publishers need to show more leadership on the journey to the digital future Frankfurther Buchmesse 2014 17 3. Claim our position towards stakeholders •Map stakeholder interests •Tailored approach •Industry approach 2. Evidence and improve impact •Impact framework •Measurement 1. Lead the digital transformation •Dynamic digital content •Workflow •Advanced data & analytics •Professional support