Download to read offline
Uploaded byAmitabh Nagpal
Digital k12 stratgey amitabh nagpal
The document analyzes the educational ecosystem and discusses various threats and opportunities. It notes the threat of substitution from blended learning solutions and open education providers. It also discusses the threat of new entrants like fast moving tech players integrating content. Under industry competitiveness, it mentions commoditized print products forcing players to innovate. The document then discusses moving up the value chain through partnerships to provide schools with content, assessment, teacher training to create measurable content. It emphasizes the need for innovation like learning management systems, assessments, and employability training to sustain the textbook business and build other services.
More Related Content
Similar to Digital k12 stratgey amitabh nagpal
Digital k12 stratgey amitabh nagpal
- 1. The Educational EcosystemAnalysis Threat of Substitution • Blended learning solutions • New Age open education providers. Khan Academy, Coursera , EdX • Wikis & web based resources Schools creating own content • New service providers – Managing employability/Career advice Threat of New Entrants Industry Competitiveness • Fast moving tech players can scale rapidly • Hardware suppliers integrating content to provide complete solutions • Commoditized print products lead to low margins, forcing players to innovate • High funding inflow allowing rapid scaling • Innovative add-ons to traditional products have become the norm • Scarcity of high quality teachers & content creators • Technology professionals with understanding of pedagogy hard to find • Schools/Distributors have a wide choice of publishers . • Largely price sensitive market • Digital products lead to easier direct access to consumers Power of Suppliers Power of Buyers
- 2. Value chain –goimg up the value chain- lets us partner and give the school all that it wants content, assement, teacher training so that we can create content that is measurable - “Vertical integration “ -- Later we manage a school “ May it is horizontal integration Commoditization of publishing Power changing to distributor and Author -K 12 Break up of student fee Teachers /Teacher Training/Teaching pedagogy development Go up the Value chain Analyse the value chain Books 10 November 2013 Schools Assessment supports Fees 2
- 3. We need tobe able to incubate ventures that help us very quickly diversify and build alternate revenue Streams by JV’s , acquisitions and new incubations Technology based personalized learning solution • Fast Innovation • Direct access to consumers Print Books • Distribution, warehousing & production capabilities • Legacy products Managing School • Infrastructure Heavy • Long gestation
- 4. Impact of Technologyon Education- Opportunity to create disruptive offerings EBooks Infrastructure Content Cheaper Access Devices Conferencing Adaptive Online Assessments Open Source Learning Digital Learning Pedagogy Distance Learning Pedagogy Machine Learning
- 5. Future Classroom The ClassroomOfficially Has No Walls…… Students With Tablet PC’s in 1:1 Setting Teachers have interactive whiteboard Everybody collaborates via Tablet PC Learning happens 24/7 Capability To Interact With Digital Content and Activities Confidential Classroom in an App!
- 6. What makes thepresent book ready for a disruption – A learning solution Impact of digital on educational content • Content can be consumed in a digital • • • • format Comprehension of content after consumption can be measured and hence an immediate feed back is available Content can take more forms , be interactive and engaging – Video, Audio, games etc Video based lectures or synchronous lectures can be created and beamed across countries Content can be packaged and distributed in more customized ways with ease. Strictly Private & Confidential. India Proposal Business Impact • Digital impact creates opportunity and challenges to Macmillan. Emergence of technology companies, digital aggregators in the value chain • Emergence of standards in terms of reader formats, and sticky ness of user inertia • Customized courses can be build and electronically distributed .Creating a need for digital distribution, royalty management
- 7. Need for innovation Needto Innovate Opportunities • School Textbook business (even with minor digital add-ons) becoming commoditized • Higher Education growth without injecting strong titles almost impossible • While Macmillan is at a very early stage of technological innovation, the industry itself is innovating fast. More Books This is some thing we will need to analyze to see fitment to market, capability in the team. As we don’t have a back list and an adoption market –this will be positioned as a disruptive product ! Digital content authoring tool/SCP Assessments: UNSW JV & PrepU First priorities Learning Management System • Necessary innovation to sustain textbook business and further build on into other services Engineering Courses: New Market Macmillan Academics Homework Solutions: Sapling MOOC Add-ons Employability Employability ! Help students get aware of the job market ! Help students reach out for internships and Jobs ! Help employers reach out to fresher's Train and assess fresh graduates to make them aware of the job fitment
- 8. Opportunities Disruptive Innovation MOOC Add-ons Engineering Courses Homework Solutions Assessments Incremental Digital Content & Platform Sustaining Macmillan Academics More Books ??? Sizeof bubble proportional to dollar value Internal Partnerships & Joint Ventures Capability Building External
- 10. The Vision: LearningCloud Content Assessment New Age Pedagogy Personalized learning solution – providing a blended learning platform to schools
- 11. Where is thehidden Value lying and why we are in the best position to create a learning platform…. Content available freely Think about it: 10 M books sold Millions of students Thousands of Teachers What if we could capture these Millions of interactions to make our content richer??
- 12. The Products-to-Solutions Transformation: BusinessModel Innovation Product: EBook Valued Customer Solution: Learning Cloud • Almost all customers • Segment Focus • “Better” products with service • End-to-end solutions that reduce customer costs and risks or increase revenues • • • New technology focus Stand-alone products Proprietary products • • • Customer problem focus Modular products Open, standards-based Operations • • In-house manufacturing of products Limited supply chain complexity • • Partner with best providers & be product agnostic Many independent partners requiring high coordination Service • Cost center, bundled free with products • Profit center, unbundled from products Marketing • • • • • • Cost-plus product pricing Product sales & Volume based commissions Salesperson as order taker Geographical coverage • • Value -based pricing Multiyear service contracts, service-based commissions Salesperson as consultant Industry Experts • Products sold through many channels • Become a value-added reseller (VAR) Value Proposition Value Network R&D Distribution
Editor's Notes
- #19 This is one way and in my experience this would give us a good chance of success but what do you think?There is no quick fix it will take time, a lot of time, to transform into a world class technology and digital product company