Strategy and Approach for Mobility in Life Sciences [2012]

1. STRATEGY
Mobility in Life Sciences

2. Strategy Process
How to Think through it…
Provide a Reason
Create
Solutions that
are Industry
Specific
Focus effort
on Core
Business
Areas
Expect to
Avail ROI and
Value Gain
Start with
Actual Proof
or Capability
Author a Core
Philosophy
Based on the
Drivers that
Purposefully
Increase
Mobility and
Provide this
as a baseline
for the
Evolution of
Strategy
Build Industry
Specific
Solutions that
aligns to the
Baseline
Philosophy
which have
Marketability,
build on
existing or
future
Capability,
and allows us
to be Leaders
Focus on
Emerging
Trends in this
Space,
Possible
Business
Solutions and
Connections
that can be
built under
User
Applications
Ensure that
the Focus on
Core Business
Areas from
these Industry
Solutions
Provide
Quantitative
Relevance by
Enabling
Analytics
Across
Platform and
Devices
Build and
Evaluate
Proof of
Concept
Models and
Execute and
Implement
Based on the
Fundamental
Capabilities of
the Partnering
firm
Customer
Experience
Improvement
User
Applications
User
Experience
Management
Analytics
Corporate
Capabilities

3. Strategy Framework
Provide a Layered Framework (Architecture/View) to substantiate
User
Experience
Management
Customer
Experience
Improvement
User
Applications
Analytics
Partner’s
Corporate
Capabilities
Advanced
Engagement
Customer
Satisfaction
Customer
Loyalty
Drive
Positive
Revenue
Reduce
Operating
Cost
Dynamic
Detailing
M-Health
Assist
Other
Mobile
Solutions
(Lab)
Interactive
Analytics
Mobile IM
for CRM
Mobile
Website
Optimization
Mobile
Commerce
Mobile
Interactive
Research
Mobile
Channel
Marketing
Mobile
Self
Service
Mobile
Augmented
Reality
Mobile
Location-
Based
Services
Cross-Device, Cross-Platform, Cross-Layer Analytics
MDMS
COEs and
Labs
Native
Development
MEAP &
MCAP
Provide a
Reason
Create
Solutions
that are
Industry
Specific
Focus Effort
on Core
Business
Areas
Expect to
Avail ROI
and Value
Gain
Start with
Actual
Proof of
Capability

4. EXAMPLE
Mobile Transaction Processing Framework

5. Mobile Transaction Processing Framework
Consideration for All Transaction Services
Mobile Product Vendor
nonfinancial
transaction
financial
transaction
Framework Components (Optional)Framework Components (Mandatory)
Auditing&Logging
ExternalSystemInterfaces
(CreditRiskBureau,PEP,UID)
Security
ProviderGateway
(LeastCostRouting)
• Registration
• Digital wallet
• Security management
• Client Management
• Authorization
• HSM
• Notification
• Authorization
• Self Care
MultiPayment
MessageAdaptor
• Document Management
• Analytics
• Disputes & Chargeback
• Risk Management
• Reconciliation
• Settlement
• NFC / RFID
• Enrollment
• Security management
• Client Management
• Authentication
• Workflow
• Self Care
• Document Management
• Analytics
• LBS
• GPS based services
• Product & Services info
• Campaigns & Promotions
• Loyalty
• NFC / RFID
IndustrySpecific
Adaptors
Back–EndProcessing
Front End
Processing
NFC
JME
WAP
STK
USSD
SMS
CustomerMerchant