Presentation from the 2015 Local Search Association (LSA) Conference in LA, April 20-22.

1. Lesson Learned in
Local Marketing

2. The Journey From App to All-In-One

3. Logical Customers Would Retain on Results
Relying on Rankings, Follower Growth or Clicks / Reads is not enough
 Saving time  All-in-one platform
 What They Know  Simplicity
 Security / Assurance  Support
 Long-term Value  Growth

4. Truly Adopting a Recurring Mindset
Process discipline and system-based
enforcement is critical
– Checks vs credit card have vastly different
attrition rates
– Tightly managed PPD process cuts attrition by 50%
Aligning sales messaging / compensation
Balancing upfront commission with long-term
billings is key to success
Operational challenges required work that
distracted from innovation