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Business	
  Analysis	
  in	
  the	
  context	
  of	
  
Holis3c	
  Products	
  
R.N.	
  Prasad	
  
RNP@ConfluenceConsul3ng.I...
In this session today…
Enterprise	
  Applica.ons	
   So1ware	
  Product	
  –line	
  
Management	
  
Business	
  Analysis	
...
Benefits	
  of	
  PM-­‐BA	
  
collabora3on…	
  	
  
Holis3c	
  View	
  of	
  
products…	
  
BA	
  Focus	
  Areas	
  from	
 ...
4	
  
Enterprise	
  Applica3on	
  
Deployment	
  Challenges	
  
	
  
Large Portfolio
Short Release Cycles
Geo Specific Rel...
What	
  Customer	
  Expect?	
  
Ø  Early and frequent delivery of valuable software,
ensuring Business Impact.
Ø  Adapta...
What’s	
  BAs	
  Recipe	
  for	
  Success?	
  
BPM,	
  Business	
  Rules,	
  	
  
and	
  Use	
  Case	
  modeling	
  
	
  
...
7	
  
Product	
  Management	
  
Reduce Failure Rate
Market Share
Visionary Roadmap
Time-to-Value
	
  
OUT-THINK and OUT-EX...
“The	
  Holis3c	
  Product”	
  paradigm	
  
1.  Core	
  
§  IP	
  of	
  the	
  company	
  
§  Directly	
  associated	
  ...
Competency	
  Dimensions	
  
9	
  
Intertwined	
  with	
  Core	
  
	
  
	
  	
  	
  Carrier	
  Plans	
  
	
  	
  	
  	
  	...
What’s	
  PMs	
  Recipe	
  for	
  Success?	
  
VISIBILITY	
  
ALIGNMENT	
  
COLLABORATION	
  
Dynamic	
  Market	
  
Requir...
11	
  
Business	
  Analysis	
  
Changing	
  Landscape	
  
	
  
Holistic Product View
Personas & Use Cases
Deep Business Ru...
Product	
  Life	
  Cycle	
  
12	
  
Strategy Execution
Engineering & Support
Develop,	
  Validate,	
  Launch,	
  Market,	
...
Power	
  of	
  PM	
  &	
  BA	
  Collabora3on	
  
	
  
	
  
	
  
	
  
Market	
  
Research	
  
Business	
  Case	
  
Business...
Power	
  of	
  Collabora3on	
  
Time-­‐
to-­‐
Value!	
  
Ge]ng	
  Ready!	
  
How	
  
do	
  we	
  
Begin!	
  
Possible	
  Ac3ons	
  
•  Holis@c	
  Competency	
  
Development	
  
•  BA	
  Maturity	
  Assessment	
  and	
  
improvement...
Deep	
  Business	
  Analysis	
  
Reduces	
  
Product	
  
Failure	
  	
  
Rate	
  
17	
  
18	
  
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Business Analysis in the context of 'Holistic Products' - R N Prasad

  1. 1. Business  Analysis  in  the  context  of   Holis3c  Products   R.N.  Prasad   RNP@ConfluenceConsul3ng.In   1  
  2. 2. In this session today… Enterprise  Applica.ons   So1ware  Product  –line   Management   Business  Analysis   §  Global deployment challenges §  Comparison with Product portfolios §  Retaining product leadership §  The idea of ‘Whole Product’ §  Enterprise customer demands §  Market demand for products
  3. 3. Benefits  of  PM-­‐BA   collabora3on…     Holis3c  View  of   products…   BA  Focus  Areas  from   product  perspec3ve..   How  do  we  begin?…   Key Takeaways…
  4. 4. 4   Enterprise  Applica3on   Deployment  Challenges     Large Portfolio Short Release Cycles Geo Specific Releases Global Support User Experience Progressive Enhancements  
  5. 5. What  Customer  Expect?   Ø  Early and frequent delivery of valuable software, ensuring Business Impact. Ø  Adaptability rather than predictability. Ø  Frequent short releases to ensure faster delivery of expected results and a clearer and sharper crystallization of Requirements. Ø  Working software is the primary measure of progress. Ø  Welcome changing requirements, even late in the development cycle.
  6. 6. What’s  BAs  Recipe  for  Success?   BPM,  Business  Rules,     and  Use  Case  modeling     Enterprise  Analysis,   Business  Impact/   Value  Iden@fica@on   Data  &  Meta  Data   Management   Perspec@ves     Cri@cal  Thinking  and   Collabora@ve  Problem   solving   Structured  requirements   elicita@on  (NFR  included)  and   acceptance  criteria   Financial Decision Making/ Project Selection
  7. 7. 7   Product  Management   Reduce Failure Rate Market Share Visionary Roadmap Time-to-Value   OUT-THINK and OUT-EXECUTE Competition
  8. 8. “The  Holis3c  Product”  paradigm   1.  Core   §  IP  of  the  company   §  Directly  associated  with  Brand     8   Core   Primary   Secondary   2.  Primary   §  Inextricably  intertwined  with  Core   §  Strategic  to  user  for  deployment   3.  Secondary   §  Not  in  the  direct  control  of  company   §  Partner  value-­‐adds      
  9. 9. Competency  Dimensions   9   Intertwined  with  Core          Carrier  Plans                App  Store                          Core  Applica3ons      Tech  Support                  Sales  &  Distribu3on       Value-­‐Adds                        Stylus                                    Power  Backup          Vendor  Apps                    Educa3on   Business  Deployment   Core   IP  &  Brand       Phone   Charger   Cables   Head  Phone   User  Guide   Packaging   BA to consider ALL these for analysis.
  10. 10. What’s  PMs  Recipe  for  Success?   VISIBILITY   ALIGNMENT   COLLABORATION   Dynamic  Market   Requirements   Management     Integrated   Management  of  Ideas,   Products  and  PorZolio   Integrated  Lifecycle   Cost  Management     Deep  understanding  of   personas  and  posi@oning  and   Channels   Product  Performance     Management   Constant watch on product roadmaps
  11. 11. 11   Business  Analysis   Changing  Landscape     Holistic Product View Personas & Use Cases Deep Business Rules Financial Decision Making Beta Engagements Fact Based Decisions  
  12. 12. Product  Life  Cycle   12   Strategy Execution Engineering & Support Develop,  Validate,  Launch,  Market,  Support,  End   of  Life       Idea@on,  Planning,   Innova@on,  R&D     Product Marketing Marke@ng  strategy,   Channel  Strategy   Beta  Deployment,  Launch,  Marke@ng,  Sales,   Support,  Re@re         Product Management Market  Research   Business  Case   Product  Requirements   Roadmap   Market  Strategy     Market  Feedback,  Compe@@ve  analysis,   Innova@on  Possibili@es    
  13. 13. Power  of  PM  &  BA  Collabora3on           Market   Research   Business  Case   Business   Acumen   Product   Requirements   Market   Strategy   Market   Valida@on     Market   Messaging     Financial   Decision   Making           Use  Case   Modeling   Data   Management   Domain   Business   Processes   Requirements   Elicita@on   Enterprise   Analysis   Beta   Feedback   Personas   Cri@cal   Thinking   PM   Strengths   BA   Strengths  
  14. 14. Power  of  Collabora3on   Time-­‐ to-­‐ Value!  
  15. 15. Ge]ng  Ready!   How   do  we   Begin!  
  16. 16. Possible  Ac3ons   •  Holis@c  Competency   Development   •  BA  Maturity  Assessment  and   improvement  journey   •  Metrics  program  to  measure   value  of  BA-­‐PM  lead  product   management   16  
  17. 17. Deep  Business  Analysis   Reduces   Product   Failure     Rate   17  
  18. 18. 18  

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