Are you struggling to grow your customer training subscription revenues? You aren't alone. Pricing learning-as-a-service offers is one of the top concerns for Technology Services Industry Association (TSIA) members. In this infographic, Maria Manning-Chapman, Vice President, Education Services Research, aligns data points to help pave the way for education services organizations to grow revenue. Visit www.tsia.com/es.

1. SOURCES: 2019 Education Services Benchmark Survey
December, 2018 Subscription Pricing Survey
2019 Education Services Consumption & Subscription Renewal Survey
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In current
portfolio
E-Learning Hands-On
Lab Environment
Virtual
Instructor-Led
Training
Certification Other
Launch
in
6-12 months
Launch
in
12-18
months
No plans for
launch/
other
SUBSCRIPTION OFFERS
THE STATE OF SUBSCRIPTION OFFERS
IN EDUCATION SERVICES ORGANIZATIONS
% OF ES ORGS INCLUDE TRAINING TYPE
The Key to Growing
Education Services Revenues
Are you leveraging subscription offers
to grow your education services business?
What type of training should be
included in your offer?
WHETHER YOU’RE STRUCTURING OR RESTRUCTURING YOUR
ES SUBSCRIPTION OFFERS, CONSIDER PROVIDING THREE TYPES:
What type of learning subscription
should you sell?
0%5%57% 38%
100% 92% 50% 42% 33%
ES subscription sold
separately from
product subscription
ES subscription sold
together with
product subscription
Use this guide to leverage ES
subscription offers and reap the benefit
of revenue growth: www.tsia.com/es
$ $
ES subscription
included in support
services subscription
STANDALONE PACKAGE PREMIUM
Enterprise Subscription
Renewal Rate
77%
Individual Subscription
Renewal Rate
54%
Enterprise vs. Individual
Subscription Renewal Rates
IF YOU’RE NOT ALREADY PLANNING TO LAUNCH A SUBSCRIPTION OFFER,
YOU’RE FALLING BEHIND THE FINANCIAL CURVE.
28% of ES revenue comes from subscription
offers, and that number is growing.
DOES THE EDUCATION SERVICES ORGANIZATION
HAVE A DOCUMENTED LEARNING SUBSCRIPTION
RENEWAL STRATEGY?
29%
YES
NO
71%