3. Research into demographics
• From looking at these films, I have noticed a clear target
audience for which we should target our film at. The
predominant gender for this genre is female although it
does seem that the statistics show there is still a large
proportion of males interested in these films also. Around
60%-40% female dominant.
• The age is averagely around the 15-24yrs group. To
relate to the late teens/early twenties people.
• There is not a set class for out target audience.
4. Outcome of research
• Age: focus 15-24 due to age of characters
(viewers can relate)
• Gender: Male-50% Female-50%
• Educational level: GCSE/A-level and higher
• Marital status: In a relationship/single (Not
very important)
• Occupation: A student
• Ethnic background: Mixed
5. Focus group
• Focus group- A group of people (around 5)
who we believe are our target/core audience.
• -We question them and allow them to give
opinions and views on our ideas.
• -Overtime, we go back to this focus group
and get their opinions at each stage of
development in our film.
• -Their views and opinions may change some
of the factors in our film as they may appeal
more to our audience.
6. Feed back from focus group
- They told us that they like to see a protagonist that
they can connect with and relate to. Also someone
they can warm to and sympathies with instantly.
- Even if the story Is serious, there should be an
element of comedy. This could be coming from a
specific character who is recognized as the ‘funny
one’.
- The ending should be quite happy, not necessarily
in an obvious way, but in a way that the story is
closed and the issues are resolved.
7. Character types for our film
• Protagonist: our protagonist is going to be a 16 year old boy,
white. We have decided this due to the common convention of the
teenage male protagonists in this genre. we have decided that he
will have an interest in art and this will be a significant part to his
character and aspects off the story. We got this influence from the
other films that we have analyzed such as perks of being a
wallflower and submarine as the male protagonists were both
writers and this was an important part of their character.
• Female character (love interest): white female, 16. Is quite
independent. Closed off due to events of her life( needs to be
developed)
• Relationship: The relationship between the protagonist and this
character is that the were best friends since day but then she
moved away and they drifted apart. Since then different
circumstances have changed them both and when they meet
again things are different, mainly for her.
8. • Best friend: the protagonist will have a bestfreind who
is quite quirky and funny and always makes him feel
better. He is one of his few friends. He will be a male
who is slightly older than him (17-18?). Distinctive
style.
• Family: the family will consist of a mum and dad and
an older brother. He’s older brother is quite popular
and they are not particularly close. Good relationship
with his mum and I closer to her than his dad.
9. Brief of the story
The boy and girl were best freinds when they were
younger. The girl then moved away after the
death of her mum and lives with her dad in
Ireland. The boy became sad, quiet, closed off
and shy with only a small hand full of friends. 5
years later the dad and girl move back but she
has changed due what happened. The story will
be about them meeting again after all this time
and the different events that take place leading
them to look at each other in a new way.
10. Ideas for Props and costume
• Protagonist: a distinctive style or piece of clothing that
reflects his individuality.
• Girl: she wears something quite significant but small
(piece of jewelry)
• Props- art work for the walls of the room.
• Small sketch book
• Photo graphs
• Locations: a bedroom
11. Narrative
The opening will consist of a voice over from the
protagonist. He will tell the audience some
information about his character and the story
of him and the girl.( the opening sequence the
day she is coming back) restricted narrative
throughout (just told through his eyes) and a
linear structure…. Maybey including some
flash backs.
13. Develop and conform
• We are going to use a voiceover of the protagonist for out opening
sequence, explaining the story. In the films we studied, narration is a
common convention and is mainly used when the protagonist is thinking
to himself.
• We are going to use the convention of a small town, to show this we are
going to have a shot of the protagonists house. Afterwards, we are going
to film the protagonists room, focusing on the art and props to give a in
depth look at the life and feeling of the protagonist.
• As the music in our films arei ndependent, we are going to have music
made for our sequence, reflecting the mood and felling of our
genre/sequence.
