TA data from The UK Film Council

1. Establishingourdemographic–
For our course work/final piece we needtoknow whoour targetaudience is,thisissowe can talk to
membersof the TA andask themwhat theywouldlike tosee withinourpiece, soIwill be lookingat
data fromthe UK Filmcouncil,thiswill helpustofindinformationaboutwhoourprimaryand
secondaryprimaryaudience.
- Here from the data collectedwe cansee thatwomenoverthe age of 35 (70%) wouldbe our
primaryaudience, butaswe are doinga hybriddrama thisdata maynot be completelytrue,
so we shouldlookata differentmore crime type genre aswell,warhasa highermasculine
approval rate (53%) so we shouldsaythat menand womenwill equallylikeourhybridgenre
(crime/drama) equally.
- here we can see that drama hasan approval rate of 55% and
war has an approval rate of 29%, meaningthatour filmwill be
half niche andhalf mainstream, thismeanswe cantap intoboth
mainstreamandniche togain the mostamountof recognition
frompeople whopreferniche andpeoplewholike mainstream
films.

2. - Here we can see thatdrama (19%) iswithin the topfive of filmspeople’sfavouritesand
war(7%) isthe general public’stop10, for bothpeople overthe age of 35 saidits their
favourite the most.
To conclude I have decidedthat our target audience is malesand femalesoverthe age of 35, we
will interviewpeople whofitinto this demographicand ask them what they thinkwe shoulddo, in
an attempt to satisfymembersof the TA, we do not have a definingsecondaryaudience.