The document analyzes the cover of a Women's Weekly magazine. It discusses several design elements of the magazine cover and how they are used to attract the target female audience. These elements include the masthead title in purple italics at the top left, the main cover line in a white box in purple emphasizing the word "every", additional cover lines highlighting articles and people in the magazine, a mid-shot photo of a smiling woman as the main image, and placement of the barcode and issue/price information to stand out but not distract from other elements. The analysis suggests the cover uses formatting and colors intentionally to appeal to women readers.
3. The Masthead
◦ The masthead of the magazine is the largest
title on the magazine this being the main focus
of the magazine to the audience. The
placement of the main title of the magazine
being the top left is the first point to a reader
would look when scanning the magazine. The
font being written in italics makes it further
stand out to the rest of the text on the
magazine making the title of the magazine
stand out to the audience. The title of the
magazine also being in purple links the
masthead to the target audience of the
magazine being women.
4. The Main Cover Line
◦ The main cover line links in with the title of the
magazine both being written in purple fonts. Although
the main cover line challenging conventions to most
other magazines doesn’t link to the main image of the
magazine. The main cover line having a line under
the word ‘every’ puts emphasis on that word making
the word stand out to the audience, making them
want to read more into the magazine and found out
what its all about. It being in a solid white box makes
the main cover line stand out even though the
magazine is full of smaller titles which, but the box
stops those titles distracting the reader from the main
cover line.
There is smaller text underneath which although smaller
is stands out as it is still in the white box. Capital letters
are used to make the words ‘AND SAVE MONEY’ as this
is a good selling point for the article.
5. Cover lines
◦ Other smaller cover lines such as the name of the
women on the magazine. This gives the reader
knowledge of the women if they hadn’t already,
with further text underneath explaining who she is,
this would make anyone who doesn’t know who
she is want to read more about her.
◦ Other cover lines such as ‘escaping domestic
violence’ is written in bold makes it stand out as it is
different text/font to the rest on the magazine.
◦ One cover line is different to the rest being a yellow
font this differs from the whole magazine as it
contrasts from the colour scheme of the pinks and
purples, this could suggest that this article is more
gender equal then the rest as this could be useful
to both genders.
6. Main Image
◦ The main image of the magazine is of a
women featured in the magazine. The camera
angle being a mid shot shows the women
looking at the audience, this makes the
audience want to pick up the magazine. The
lighting of the photo being high key to show
the audience that this is a happy light-hearted
magazine.
7. Bar code & Issue
◦ The barcode on this magazine serving the same
purpose as on any other magazine for the cashier to
scan so the customer can buy. Although this
magazine differs from others as the barcode is not in
the bottom right hand corner it is above more cover
lines, this challenges normal conventions on
magazines as it stands out more to readers than if it
was in the bottom corner.
◦ The issue and price being above the masthead
makes it not stand out or distract from any of the
other important cover lines on the magazine, the
black writing makes it more visible on the white
block. The issue is shown to give the audience
knowledge of when this magazine was published
making it easy for the readers to collect them. The
price is in a bolder font as it is important the reader is
aware of the price before they buy.
