Web 2.0 tools and their application to business.<br />By Samantha Bell & Joanne Spain<br />www.samanthabell.com.au | www.j...
Today’s Presentation:<br />3. <br />Intro<br />What is 2.0 and how does it apply to SSA?“Mash-up” & user generated informa...
We intend to focus on three important aspects of Web 2.0:<br />3. <br />Availability of data<br />The tools<br />Collabora...
Who is using Web 2.0 tools?<br /><ul><li>40% use social networking sites.
39% upload photos online.
12% upload video online.
11% write their own blog.
5.6% use a micro-blogging service.</li></ul>December 2009; www.globalwebindex.net<br />93% of Social Media users believe a...
Who is using Web 2.0 tools?<br />2/3 of the global internet population visit social networks<br />Visiting Web2.0 Sites is...
Web 2.0 tools and their growth:<br />“They’re entrepreneurial...more likely to be employed part-time (16% vs. 11% average)...
What is Web 2.0?<br />A collection of tools and online spaces that assist individuals and business to accelerate their inf...
How does Web 2.0 work?<br />Visualising the network.<br />Community cluster.<br />Interaction.<br />Interaction is enabled...
Current process: Data – Information – Knowledge.<br />3. <br />www.samanthabell.com.au | www.joannespain.com<br />
Web 2.0 tools allow data, information & knowledge to flow real-time between individuals & sectors:<br />KNOWL<br />KNOWL<b...
Web 2.0 encourages ‘crowd’ generated data & information:<br />DATA<br />DATA<br />DATA<br />DATA<br />INFO<br />INFO<br />...
Mash-ups – ‘crowd’ generated information.<br />A web application that combines data or functionality from two or more sour...
Mash-ups – ‘crowd’ generated information.<br />http://FixMyStreet.com<br />www.samanthabell.com.au | www.joannespain.com<b...
Mash-ups – ‘organisation’ generated information.<br />http://www.builditback.org/<br />www.samanthabell.com.au | www.joann...
Mash-ups – ‘organisation’ generated information.<br />Building Commission<br />CSIRO<br />Institute of Architects<br />INF...
We can get information; what about ‘crowd’ generated data?<br />http://foursquare.com<br />www.samanthabell.com.au | www.j...
What info & data could be crowd generated?<br /><ul><li>How could we enable it?
How could we incentivize crowd generated data?</li></ul>www.samanthabell.com.au | www.joannespain.com<br />
Web 2.0 tools allow data, information & knowledge to flow real-time between individuals & sectors:<br />KNOWL<br />KNOWL<b...
Web 2.0 technologies: Let’s look at some of the tools!<br />http://wave.google.com<br />http://delicious.com<br />http://s...
http://wave.google.com<br />www.samanthabell.com.au | www.joannespain.com<br />
http://delicious.com<br />www.samanthabell.com.au | www.joannespain.com<br />
http://blogger.com<br />www.samanthabell.com.au | www.joannespain.com<br />
http://slideshare.com<br />www.samanthabell.com.au | www.joannespain.com<br />
http://flickr.com<br />www.samanthabell.com.au | www.joannespain.com<br />
Upcoming SlideShare
Loading in …5
×

Introduction to Mashups, Web2.0, Social Media

2,003 views

Published on

This is a presentation @joannespain and I (@samanthabell1 on twitter) gave to a government department here in Melbourne, Australia in December 2009. Enjoy, let me know what you think - leave a comment!

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,003
On SlideShare
0
From Embeds
0
Number of Embeds
33
Actions
Shares
0
Downloads
32
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Introduction to Mashups, Web2.0, Social Media

  1. 1. Web 2.0 tools and their application to business.<br />By Samantha Bell & Joanne Spain<br />www.samanthabell.com.au | www.joannespain.com<br />
  2. 2. Today’s Presentation:<br />3. <br />Intro<br />What is 2.0 and how does it apply to SSA?“Mash-up” & user generated information examples<br />Discussion<br />What info & data could be crowd generated?<br />Web2.0 tools – Live demos<br />Enabling an environment that allows for Web 2.0.<br />Group Discussion<br />How do we enable that environment?<br />Close<br />1. <br />2. <br />www.samanthabell.com.au | www.joannespain.com<br />
  3. 3. We intend to focus on three important aspects of Web 2.0:<br />3. <br />Availability of data<br />The tools<br />Collaboration <br />1. <br />2. <br />www.samanthabell.com.au | www.joannespain.com<br />
  4. 4. Who is using Web 2.0 tools?<br /><ul><li>40% use social networking sites.
  5. 5. 39% upload photos online.
  6. 6. 12% upload video online.
  7. 7. 11% write their own blog.
  8. 8. 5.6% use a micro-blogging service.</li></ul>December 2009; www.globalwebindex.net<br />93% of Social Media users believe a company should have a presence in Social Media (Cone, Business in Social Media study, September 2008)<br />42% of office workers between the ages of 18 and 29 discuss work-related issues on blogs and social networking sites (YouGov) <br />66% of surveyed organizations indicate that Web 2.0 is essential to maintaining their company’s market position (McKinsey)<br />www.samanthabell.com.au | www.joannespain.com<br />
  9. 9. Who is using Web 2.0 tools?<br />2/3 of the global internet population visit social networks<br />Visiting Web2.0 Sites is now the 4th most popular online activity – ahead of personal email<br />Time spent on Web2.0 networks is growing at 3X the overall internet rate, accounting for ~ 10% of all internet time(Nielsen, Global Faces & Networked Places, 2009)<br />www.samanthabell.com.au | www.joannespain.com<br />
  10. 10. Web 2.0 tools and their growth:<br />“They’re entrepreneurial...more likely to be employed part-time (16% vs. 11% average)…and have an average income of US$58,000.” http://www.andersonanalytics.com/<br />www.samanthabell.com.au | www.joannespain.com<br />
  11. 11. What is Web 2.0?<br />A collection of tools and online spaces that assist individuals and business to accelerate their information and communication needs.<br />Web 2.0 gets you to them!<br />Getting involved!<br />blogs, message boards, forums, industry sites etc<br />www.samanthabell.com.au | www.joannespain.com<br />
  12. 12. How does Web 2.0 work?<br />Visualising the network.<br />Community cluster.<br />Interaction.<br />Interaction is enabled via platforms such as blogs, media sharing, feeds, communities, mobile technology etc – people are meeting, connecting, organising, sharing and collaborating in unprecedented ways.<br />www.samanthabell.com.au | www.joannespain.com<br />
  13. 13. Current process: Data – Information – Knowledge.<br />3. <br />www.samanthabell.com.au | www.joannespain.com<br />
  14. 14. Web 2.0 tools allow data, information & knowledge to flow real-time between individuals & sectors:<br />KNOWL<br />KNOWL<br />Greater sharing & collaboration between people and organisations<br />Real-time communication, discussion, questioning, debate, input<br />Real-time iteration and feedback loop enabled – increased feedback from sectors & public<br />DATA<br />INFO<br />INFO<br />DATA<br />DATA<br />Hospital<br />SSA<br />www.samanthabell.com.au | www.joannespain.com<br />
  15. 15. Web 2.0 encourages ‘crowd’ generated data & information:<br />DATA<br />DATA<br />DATA<br />DATA<br />INFO<br />INFO<br />Hospital<br />SSA<br />www.samanthabell.com.au | www.joannespain.com<br />
  16. 16. Mash-ups – ‘crowd’ generated information.<br />A web application that combines data or functionality from two or more sources into a single integrated application.<br />http://www.ushahidi.com <br />http://swineflu.ushahidi.com/ <br />www.samanthabell.com.au | www.joannespain.com<br />
  17. 17. Mash-ups – ‘crowd’ generated information.<br />http://FixMyStreet.com<br />www.samanthabell.com.au | www.joannespain.com<br />
  18. 18. Mash-ups – ‘organisation’ generated information.<br />http://www.builditback.org/<br />www.samanthabell.com.au | www.joannespain.com<br />
  19. 19. Mash-ups – ‘organisation’ generated information.<br />Building Commission<br />CSIRO<br />Institute of Architects<br />INFO<br />INFO<br />KNOWL<br />INFO<br />INFO<br />ANZ<br />Flowerdale<br />www.samanthabell.com.au | www.joannespain.com<br />
  20. 20. We can get information; what about ‘crowd’ generated data?<br />http://foursquare.com<br />www.samanthabell.com.au | www.joannespain.com<br />
  21. 21. What info & data could be crowd generated?<br /><ul><li>How could we enable it?
  22. 22. How could we incentivize crowd generated data?</li></ul>www.samanthabell.com.au | www.joannespain.com<br />
  23. 23. Web 2.0 tools allow data, information & knowledge to flow real-time between individuals & sectors:<br />KNOWL<br />KNOWL<br />DATA<br />INFO<br />INFO<br />DATA<br />DATA<br />Hospital<br />SSA<br />www.samanthabell.com.au | www.joannespain.com<br />
  24. 24. Web 2.0 technologies: Let’s look at some of the tools!<br />http://wave.google.com<br />http://delicious.com<br />http://slideshare.com<br />http://blogger.com<br />http://flickr.com<br />http://twitter.com<br />www.samanthabell.com.au | www.joannespain.com<br />
  25. 25. http://wave.google.com<br />www.samanthabell.com.au | www.joannespain.com<br />
  26. 26. http://delicious.com<br />www.samanthabell.com.au | www.joannespain.com<br />
  27. 27. http://blogger.com<br />www.samanthabell.com.au | www.joannespain.com<br />
  28. 28. http://slideshare.com<br />www.samanthabell.com.au | www.joannespain.com<br />
  29. 29. http://flickr.com<br />www.samanthabell.com.au | www.joannespain.com<br />
  30. 30. http://twitter.com<br />www.samanthabell.com.au | www.joannespain.com<br />
  31. 31. Enabling an environment that allows for Web 2.0: <br />2. Hivemind:<br />From hoarding to collaborating<br />1. Eco-system:<br />From disparate silos to connected nodes<br />4. Metafilter:<br />Finding meaning of all the noise.<br />3. Dynamic Signal:<br />Communication ‘for work , not ‘as work’‘<br />www.samanthabell.com.au | www.joannespain.com<br />
  32. 32. How do we enable an environment that allows for Web 2.0? <br /><ul><li>What are the benefits
  33. 33. Application to your division</li></ul>www.samanthabell.com.au | www.joannespain.com<br />
  34. 34. Web2.0 - Three areas:<br />3. <br />Availability of data<br />The tools<br />Collaboration <br />1. <br />2. <br />www.samanthabell.com.au | www.joannespain.com<br />
  35. 35. THANK YOU!<br />Samantha Bell & Joanne Spain<br />Social Media | Public Speaking | Training<br />Follow us on twitter: @samanthabell1 & @joannespain<br />www.samanthabell.com.au | www.joannespain.com<br />

×