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Introduction to Mashups, Web2.0, Social Media

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Runway Digital
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This is a presentation @joannespain and I (@samanthabell1 on twitter) gave to a government department here in Melbourne, Australia in December 2009. Enjoy, let me know what you think - leave a comment!

BusinessTechnology
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Web 2.0 tools and their application to business. By Samantha Bell & Joanne Spain www.samanthabell.com.au | www.joannespain.com
Today’s Presentation: 3. Intro What is 2.0 and how does it apply to SSA?“Mash-up” & user generated information examples Discussion What info & data could be crowd generated? Web2.0 tools – Live demos Enabling an environment that allows for Web 2.0. Group Discussion How do we enable that environment? Close 1. 2. www.samanthabell.com.au | www.joannespain.com
We intend to focus on three important aspects of Web 2.0: 3. Availability of data The tools Collaboration 1. 2. www.samanthabell.com.au | www.joannespain.com
Who is using Web 2.0 tools? ,[object Object]
39% upload photos online.
12% upload video online.
11% write their own blog.
5.6% use a micro-blogging service.December 2009; www.globalwebindex.net 93% of Social Media users believe a company should have a presence in Social Media (Cone, Business in Social Media study, September 2008) 42% of office workers between the ages of 18 and 29 discuss work-related issues on blogs and social networking sites (YouGov) 66% of surveyed organizations indicate that Web 2.0 is essential to maintaining their company’s market position (McKinsey) www.samanthabell.com.au | www.joannespain.com
Who is using Web 2.0 tools? 2/3 of the global internet population visit social networks Visiting Web2.0 Sites is now the 4th most popular online activity – ahead of personal email Time spent on Web2.0 networks is growing at 3X the overall internet rate, accounting for ~ 10% of all internet time(Nielsen, Global Faces & Networked Places, 2009) www.samanthabell.com.au | www.joannespain.com
Web 2.0 tools and their growth: “They’re entrepreneurial...more likely to be employed part-time (16% vs. 11% average)…and have an average income of US$58,000.” http://www.andersonanalytics.com/ www.samanthabell.com.au | www.joannespain.com
What is Web 2.0? A collection of tools and online spaces that assist individuals and business to accelerate their information and communication needs. Web 2.0 gets you to them! Getting involved! blogs, message boards, forums, industry sites etc www.samanthabell.com.au | www.joannespain.com
How does Web 2.0 work? Visualising the network. Community cluster. Interaction. Interaction is enabled via platforms such as blogs, media sharing, feeds, communities, mobile technology etc – people are meeting, connecting, organising, sharing and collaborating in unprecedented ways. www.samanthabell.com.au | www.joannespain.com
Current process: Data – Information – Knowledge. 3. www.samanthabell.com.au | www.joannespain.com
Web 2.0 tools allow data, information & knowledge to flow real-time between individuals & sectors: KNOWL KNOWL Greater sharing & collaboration between people and organisations Real-time communication, discussion, questioning, debate, input Real-time iteration and feedback loop enabled – increased feedback from sectors & public DATA INFO INFO DATA DATA Hospital SSA www.samanthabell.com.au | www.joannespain.com
Web 2.0 encourages ‘crowd’ generated data & information: DATA DATA DATA DATA INFO INFO Hospital SSA www.samanthabell.com.au | www.joannespain.com
Mash-ups – ‘crowd’ generated information. A web application that combines data or functionality from two or more sources into a single integrated application. http://www.ushahidi.com  http://swineflu.ushahidi.com/  www.samanthabell.com.au | www.joannespain.com
Mash-ups – ‘crowd’ generated information. http://FixMyStreet.com www.samanthabell.com.au | www.joannespain.com
Mash-ups – ‘organisation’ generated information. http://www.builditback.org/ www.samanthabell.com.au | www.joannespain.com
Mash-ups – ‘organisation’ generated information. Building Commission CSIRO Institute of Architects INFO INFO KNOWL INFO INFO ANZ Flowerdale www.samanthabell.com.au | www.joannespain.com
We can get information; what about ‘crowd’ generated data? http://foursquare.com www.samanthabell.com.au | www.joannespain.com
What info & data could be crowd generated? ,[object Object]
How could we incentivize crowd generated data?www.samanthabell.com.au | www.joannespain.com
Web 2.0 tools allow data, information & knowledge to flow real-time between individuals & sectors: KNOWL KNOWL DATA INFO INFO DATA DATA Hospital SSA www.samanthabell.com.au | www.joannespain.com
Web 2.0 technologies: Let’s look at some of the tools! http://wave.google.com http://delicious.com http://slideshare.com http://blogger.com http://flickr.com http://twitter.com www.samanthabell.com.au | www.joannespain.com
http://wave.google.com www.samanthabell.com.au | www.joannespain.com
http://delicious.com www.samanthabell.com.au | www.joannespain.com
http://blogger.com www.samanthabell.com.au | www.joannespain.com
http://slideshare.com www.samanthabell.com.au | www.joannespain.com
http://flickr.com www.samanthabell.com.au | www.joannespain.com

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Introduction to Mashups, Web2.0, Social Media

  • 1. Web 2.0 tools and their application to business. By Samantha Bell & Joanne Spain www.samanthabell.com.au | www.joannespain.com
  • 2. Today’s Presentation: 3. Intro What is 2.0 and how does it apply to SSA?“Mash-up” & user generated information examples Discussion What info & data could be crowd generated? Web2.0 tools – Live demos Enabling an environment that allows for Web 2.0. Group Discussion How do we enable that environment? Close 1. 2. www.samanthabell.com.au | www.joannespain.com
  • 3. We intend to focus on three important aspects of Web 2.0: 3. Availability of data The tools Collaboration 1. 2. www.samanthabell.com.au | www.joannespain.com
  • 4.
  • 7. 11% write their own blog.
  • 8. 5.6% use a micro-blogging service.December 2009; www.globalwebindex.net 93% of Social Media users believe a company should have a presence in Social Media (Cone, Business in Social Media study, September 2008) 42% of office workers between the ages of 18 and 29 discuss work-related issues on blogs and social networking sites (YouGov) 66% of surveyed organizations indicate that Web 2.0 is essential to maintaining their company’s market position (McKinsey) www.samanthabell.com.au | www.joannespain.com
  • 9. Who is using Web 2.0 tools? 2/3 of the global internet population visit social networks Visiting Web2.0 Sites is now the 4th most popular online activity – ahead of personal email Time spent on Web2.0 networks is growing at 3X the overall internet rate, accounting for ~ 10% of all internet time(Nielsen, Global Faces & Networked Places, 2009) www.samanthabell.com.au | www.joannespain.com
  • 10. Web 2.0 tools and their growth: “They’re entrepreneurial...more likely to be employed part-time (16% vs. 11% average)…and have an average income of US$58,000.” http://www.andersonanalytics.com/ www.samanthabell.com.au | www.joannespain.com
  • 11. What is Web 2.0? A collection of tools and online spaces that assist individuals and business to accelerate their information and communication needs. Web 2.0 gets you to them! Getting involved! blogs, message boards, forums, industry sites etc www.samanthabell.com.au | www.joannespain.com
  • 12. How does Web 2.0 work? Visualising the network. Community cluster. Interaction. Interaction is enabled via platforms such as blogs, media sharing, feeds, communities, mobile technology etc – people are meeting, connecting, organising, sharing and collaborating in unprecedented ways. www.samanthabell.com.au | www.joannespain.com
  • 13. Current process: Data – Information – Knowledge. 3. www.samanthabell.com.au | www.joannespain.com
  • 14. Web 2.0 tools allow data, information & knowledge to flow real-time between individuals & sectors: KNOWL KNOWL Greater sharing & collaboration between people and organisations Real-time communication, discussion, questioning, debate, input Real-time iteration and feedback loop enabled – increased feedback from sectors & public DATA INFO INFO DATA DATA Hospital SSA www.samanthabell.com.au | www.joannespain.com
  • 15. Web 2.0 encourages ‘crowd’ generated data & information: DATA DATA DATA DATA INFO INFO Hospital SSA www.samanthabell.com.au | www.joannespain.com
  • 16. Mash-ups – ‘crowd’ generated information. A web application that combines data or functionality from two or more sources into a single integrated application. http://www.ushahidi.com  http://swineflu.ushahidi.com/  www.samanthabell.com.au | www.joannespain.com
  • 17. Mash-ups – ‘crowd’ generated information. http://FixMyStreet.com www.samanthabell.com.au | www.joannespain.com
  • 18. Mash-ups – ‘organisation’ generated information. http://www.builditback.org/ www.samanthabell.com.au | www.joannespain.com
  • 19. Mash-ups – ‘organisation’ generated information. Building Commission CSIRO Institute of Architects INFO INFO KNOWL INFO INFO ANZ Flowerdale www.samanthabell.com.au | www.joannespain.com
  • 20. We can get information; what about ‘crowd’ generated data? http://foursquare.com www.samanthabell.com.au | www.joannespain.com
  • 21.
  • 22. How could we incentivize crowd generated data?www.samanthabell.com.au | www.joannespain.com
  • 23. Web 2.0 tools allow data, information & knowledge to flow real-time between individuals & sectors: KNOWL KNOWL DATA INFO INFO DATA DATA Hospital SSA www.samanthabell.com.au | www.joannespain.com
  • 24. Web 2.0 technologies: Let’s look at some of the tools! http://wave.google.com http://delicious.com http://slideshare.com http://blogger.com http://flickr.com http://twitter.com www.samanthabell.com.au | www.joannespain.com
  • 31. Enabling an environment that allows for Web 2.0: 2. Hivemind: From hoarding to collaborating 1. Eco-system: From disparate silos to connected nodes 4. Metafilter: Finding meaning of all the noise. 3. Dynamic Signal: Communication ‘for work , not ‘as work’‘ www.samanthabell.com.au | www.joannespain.com
  • 32.
  • 33. Application to your divisionwww.samanthabell.com.au | www.joannespain.com
  • 34. Web2.0 - Three areas: 3. Availability of data The tools Collaboration 1. 2. www.samanthabell.com.au | www.joannespain.com
  • 35. THANK YOU! Samantha Bell & Joanne Spain Social Media | Public Speaking | Training Follow us on twitter: @samanthabell1 & @joannespain www.samanthabell.com.au | www.joannespain.com