1.
Social Media
Are you connected yet?
Doing Something Good
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2.
Agenda
• Social Media Introduction
• Latest Social Media Not-For-Profit organisations
examples
• Questions & Answers
• 11:00 – 11:15am Morning Tea
• Content Planning
• Collaborative session
• Questions & Answers
• Next steps
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3.
Our Clients
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4.
Our Social Media Sites & Experience
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5.
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6.
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7.
Start an action
list.
Capture
activities you
plan to do.
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8.
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9.
Your website
Your blog
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10.
RunwayDigital.com

11.
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12.
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13.
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14.
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15.
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16.
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17.
The Average Twitter
User is 39.1 Years
Old
(and Probably A Woman)
LinkedIn: 44
Facebook: 38
•http://www.briansolis.com/2010/03/the-age-of-social-networks/

18.
Over 34 years old = digital
"immigrant”
Under 34 = digital native
"search (don't sort)”
internet is always available
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19.
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20.
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21.
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22.
Latest Social Media, Not-For-Profit
examples
David Hood
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23.
Q&A
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24.
Content Planning
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25.
Reaching your relevant network through
regular & valuable information
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26.
Establish a
system that
spreads your
great content
in line with
the time and
effort
available to
you.
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27.
Online Content Planning Process for
Organisations
Run an online content
session
Compile draft Content
plan
Finalise Content Plan
Load into automation site
Remember spontaneity!
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28.
Other ways to gain content
• Create a research spreadsheet with highly valuable
content
– Your favourite sites and your target market’s
• Other sites:
– http://www.stumbleupon.com/
– http://pinterest.com/
• Another idea: Tweetadder’s “Tweet generator” for
ideas
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29.
Q&A
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30.
Next Steps
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31.
Free eBook and other
resources at:
RunwayDigital.com
@RunwD on Twitter
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RunwayDigital.com

32.
What do we need to do now? Next steps
• Content Plan (spreadsheet) + have a content session each month.
• Content Development
– Find out your 5 keywords (SEO) to know roughly what to talk about
online.
– Optional: Come up with 2 personas – two ‘pretend’ people that
reflect who you’re writing to and use them in crafting information.
• Establish a Research Spreadsheet and keep adding to it
• Spend time:
– Engaging with what people say to you on sites.
– Finding your customers on Twitter and Facebook.
– Optional: Utilise Hootsuite or Tweetdeck or other applications to
manage information across different sites.
– List Social Media accounts on your website.
– Fix settings on all sites so that you’re not receiving (duplicate) emails
and also seeing the same information when you log on to sites.
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33.
Example
internal
process for
Social
Media.
What’s
yours?
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34.
Next steps: activities required, who’s doing
what
• Who’s doing what?
• How will we track progress?
– Metrics / Measurement – what are you aiming for and how are you
going?
– Celebrate your successes!
• Bonus setup:
– Setup a blog (Wordpress recommended) & automation so when you
blog, a tweet is sent & Facebook page is updated. Look into being
able to send blog posts to your website via email.
– Instagram on your iPhone – with auto update to Facebook, Twitter,
blog, Flickr (photo sharing site).
– Learn other sites relevant to your audience / Find where your
customers are – which sites? Flickr? Instagram? Foursquare? Linkedin?
Quora? Slideshare?
– Create twitter lists to add authority.
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– Create a buzz about your business!
RunwayDigital.com

35.
Let the Runway Digital
Ground Crew Support your
• Content Planning support
– 2 hour (over 4 hours) Content Planning session with your
team via Skype
– Review of Content Plan
• Strategic SEO – identification of 10 keywords
• Creation of Research Spreadsheet
• 1 hour Coaching call via phone or Skype
• Current webinars & online courses
– Content Planning
– Growing your Twitter Audience
– Social Media 101 and effective systems
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36.
“What value can I provide you?”
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37.
Thank you!
Samantha Bell
Runway Digital
Online Strategy, Systems, Training,
& Coaching
RunwayDigital.com
Checkin@RunwayDigital.com
@RunwayDigital on Twitter
Facebook.com/RunwayDigital
David Hood
Doing Something Good
DoingSomethingGood.com.au
David@doingsomethinggood.com.au
@DoingSomeGood on Twitter
Facebook.com/DoingSomethingGood
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