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Social Media Are you connected yet? Doing Something Good2

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Agenda• Social Media Introduction• Latest Social Media Not-For-Profit organisations examples• Questions & Answers• 11:00 – 11:15am Morning Tea• Content Planning• Collaborative session• Questions & Answers• Next steps 3 RunwayDigital.com

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Our Clients4 RunwayDigital.com

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Our Social Media Sites & Experience5 RunwayDigital.com

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Start an action list. Capture activities you plan to do.8 RunwayDigital.com

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Your website Your blog10 RunwayDigital.com

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The Average TwitterUser is 39.1 YearsOld(and Probably A Woman)LinkedIn: 44Facebook: 38•http://www.briansolis.com/2010/03/the-age-of-social-networks/

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Over 34 years old = digital "immigrant” Under 34 = digital native "search (dont sort)” internet is always available22 RunwayDigital.com

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Latest Social Media, Not-For-Profit examples David Hood26 RunwayDigital.com

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Q&A27 RunwayDigital.com

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Content Planning29 RunwayDigital.com

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Reaching your relevant network through regular & valuable information30 RunwayDigital.com

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Establish a system that spreads your great content in line with the time and effort available to you.31 RunwayDigital.com

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Online Content Planning Process for Organisations Run an online content session Compile draft Content plan Finalise Content PlanLoad into automation site Remember spontaneity!32 RunwayDigital.com

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Other ways to gain content• Create a research spreadsheet with highly valuable content – Your favourite sites and your target market’s• Other sites: – http://www.stumbleupon.com/ – http://pinterest.com/• Another idea: Tweetadder’s “Tweet generator” for ideas 40 RunwayDigital.com

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Q&A47 RunwayDigital.com

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Next Steps48 RunwayDigital.com

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Free eBook and other resources at: RunwayDigital.com @RunwD on Twitter49 Facebook.com/ RunwayDigital.com

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What do we need to do now? Next steps• Content Plan (spreadsheet) + have a content session each month.• Content Development – Find out your 5 keywords (SEO) to know roughly what to talk about online. – Optional: Come up with 2 personas – two ‘pretend’ people that reflect who you’re writing to and use them in crafting information.• Establish a Research Spreadsheet and keep adding to it• Spend time: – Engaging with what people say to you on sites. – Finding your customers on Twitter and Facebook. – Optional: Utilise Hootsuite or Tweetdeck or other applications to manage information across different sites. – List Social Media accounts on your website. – Fix settings on all sites so that you’re not receiving (duplicate) emails and also seeing the same information when you log on to sites. 50 RunwayDigital.com

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Example internal process for Social Media. What’s yours?51 RunwayDigital.com

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Next steps: activities required, who’s doing what• Who’s doing what?• How will we track progress? – Metrics / Measurement – what are you aiming for and how are you going? – Celebrate your successes!• Bonus setup: – Setup a blog (Wordpress recommended) & automation so when you blog, a tweet is sent & Facebook page is updated. Look into being able to send blog posts to your website via email. – Instagram on your iPhone – with auto update to Facebook, Twitter, blog, Flickr (photo sharing site). – Learn other sites relevant to your audience / Find where your customers are – which sites? Flickr? Instagram? Foursquare? Linkedin? Quora? Slideshare? – Create twitter lists to add authority. 52 – Create a buzz about your business! RunwayDigital.com

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Let the Runway Digital Ground Crew Support your• Content Planning support – 2 hour (over 4 hours) Content Planning session with your team via Skype – Review of Content Plan• Strategic SEO – identification of 10 keywords• Creation of Research Spreadsheet• 1 hour Coaching call via phone or Skype• Current webinars & online courses – Content Planning – Growing your Twitter Audience – Social Media 101 and effective systems 53 RunwayDigital.com

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“What value can I provide you?”54 RunwayDigital.com

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Thank you!Samantha BellRunway DigitalOnline Strategy, Systems, Training,& CoachingRunwayDigital.comCheckin@RunwayDigital.com@RunwayDigital on TwitterFacebook.com/RunwayDigitalDavid HoodDoing Something GoodDoingSomethingGood.com.auDavid@doingsomethinggood.com.au@DoingSomeGood on TwitterFacebook.com/DoingSomethingGood55