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Using Web 2.0 to Enhance Relationships and Further Your Message


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Using Web 2.0 to Enhance Relationships and Further Your Message

  1. 1. Wiley Executive Seminar Presentation May 29, 2009 Jason Samuels Technology Manager National Council on Family Relations
  2. 2. This is old news
  3. 3. The Conversation Prism
  4. 5. Source: Unique Visitors to Popular Social Networking Sites Site March 2008 March 2009 Yearly Change Facebook 30,860,129 91,054,535 195.06% LinkedIn 5,208,861 12,699,785 143.82% Twitter 1,077,574 14,031,985 1,202.18%
  5. 6. “ Publishing [is about] understanding what matters, figuring out how to gather information, and then gathering readers who that information matters to. What the Internet has done is bring us new methods of curation.” Tim O’Reilly The Futurist, July-August 2008
  6. 7. <ul><li>Era of Social Relationships: People connect to others and share </li></ul><ul><li>Era of Social Functionality: Social networks become like operating system </li></ul><ul><li>Era of Social Colonization: Every experience can now be social </li></ul><ul><li>Era of Social Context: Personalized and accurate content </li></ul><ul><li>Era of Social Commerce: Communities define future products and services </li></ul>Jeremiah Owyang, Social Media Industry Analyst, Forrester Research
  7. 8. How do we connect? Photo credit:
  8. 9. “ It's easy to get worked up wondering what is the latest, greatest thing and thinking we all need to get on the same platform. ... But it's not about the stuff. It's about finding out where your people are already hanging out and then participating in those platforms.” Andy Sernovitz Associations Now, January 2009
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  11. 14. A web widget is a portable chunk of code that can be installed and executed within any separate web page by an end user. A widget adds some content to that page that is not static.
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  15. 21. *not including staff time
  16. 25. NCFR Public Affairs Director Nancy Gonzalez