My Social Media Plan My name is: _________________________ @kanter, wearemedia.org, @problogger,  Josh Bernoff,  @sambe11 ...
Here’s some background …creatively expressed. Read and ponder what is relevant to your social media use. www.samanthabell....
There are different uses of Social Media. Which ways are yours? www.samanthabell.com.au
Here’s an example.  Sam’s Social Media use. www.samanthabell.com.au
Social Media can be used to learn and to express your wisdom www.samanthabell.com.au
There are many Social Media tools available. www.samanthabell.com.au
Consider what success looks like for you www.samanthabell.com.au
Consider the time required  and the time you have. www.samanthabell.com.au @kanter, wearemedia.org
And how your success will be measured. www.samanthabell.com.au http://www.slideshare.net/yongfook/social-media-roi
Here is your Social Media Plan… www.samanthabell.com.au
Which of these statements are true for you? (tick / check those that are relevant) <ul><li>I want to use Social Media … </...
Who are the groups of people you wish to reach? (fill in circles with names of groups you wish to reach) Name of group www...
Who are the groups of people you wish to reach? Choose 3 of the groups on the previous page as a PERSON.  Think of an exam...
What are your current thoughts on what you would like to do using Social Media? www.samanthabell.com.au
What do you wish to achieve through  Social Media?   Imagine you succeed. How will things be different afterwards? Imagine...
Which tools will you use and how? www.samanthabell.com.au @kanter, wearemedia.org Tool How
How much time will you spend on Social Media each week? Do you need additional experts? www.samanthabell.com.au Do you hav...
How will you know you’re successful? What metrics will you use? What data or metrics will you use to track your objectives...
What actions do you need to take now and in the future? www.samanthabell.com.au Action When
Enjoy! www.samanthabell.com.au
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Your Personal Social Media Plan

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Your Personal Social Media Plan

  1. 1. My Social Media Plan My name is: _________________________ @kanter, wearemedia.org, @problogger, Josh Bernoff, @sambe11 www.samanthabell.com.au
  2. 2. Here’s some background …creatively expressed. Read and ponder what is relevant to your social media use. www.samanthabell.com.au
  3. 3. There are different uses of Social Media. Which ways are yours? www.samanthabell.com.au
  4. 4. Here’s an example. Sam’s Social Media use. www.samanthabell.com.au
  5. 5. Social Media can be used to learn and to express your wisdom www.samanthabell.com.au
  6. 6. There are many Social Media tools available. www.samanthabell.com.au
  7. 7. Consider what success looks like for you www.samanthabell.com.au
  8. 8. Consider the time required and the time you have. www.samanthabell.com.au @kanter, wearemedia.org
  9. 9. And how your success will be measured. www.samanthabell.com.au http://www.slideshare.net/yongfook/social-media-roi
  10. 10. Here is your Social Media Plan… www.samanthabell.com.au
  11. 11. Which of these statements are true for you? (tick / check those that are relevant) <ul><li>I want to use Social Media … </li></ul><ul><ul><li>To listen and learn from experts & information sources </li></ul></ul><ul><ul><li>To monitor what is said about me </li></ul></ul><ul><ul><li>To build relationships with certain people </li></ul></ul><ul><ul><li>To raise awareness of an issue and engage action </li></ul></ul><ul><ul><li>For my self expression and creativity </li></ul></ul><ul><ul><li>To increase my profile and reputation </li></ul></ul><ul><ul><li>To promote a product or service </li></ul></ul><ul><ul><li>To create content that will engage others to share, encouraging word of mouth (about me or my issue/product/service) </li></ul></ul><ul><ul><li>To increase relevant visitors to my site </li></ul></ul><ul><ul><li>For fundraising </li></ul></ul><ul><ul><li>For Search Engine Optimisation (SEO) </li></ul></ul><ul><ul><li>Other _________________________________________________________ </li></ul></ul>www.samanthabell.com.au
  12. 12. Who are the groups of people you wish to reach? (fill in circles with names of groups you wish to reach) Name of group www.samanthabell.com.au
  13. 13. Who are the groups of people you wish to reach? Choose 3 of the groups on the previous page as a PERSON. Think of an example name (e.g. Mary Koustas) that represents the group. Describe them and what you will offer. www.samanthabell.com.au Use these ‘people’ when you are blogging or using Social Media. Add your additional knowledge over time. Name Description Social Media sites where they spend time What I will offer 1. 2. 3.
  14. 14. What are your current thoughts on what you would like to do using Social Media? www.samanthabell.com.au
  15. 15. What do you wish to achieve through Social Media? Imagine you succeed. How will things be different afterwards? Imagine the endpoint and you'll know where to begin. www.samanthabell.com.au Add SMART Goals ( specific, measurable, attainable, realistic, time-based)
  16. 16. Which tools will you use and how? www.samanthabell.com.au @kanter, wearemedia.org Tool How
  17. 17. How much time will you spend on Social Media each week? Do you need additional experts? www.samanthabell.com.au Do you have offline and other components to include in your Social Media plan? Include here how much time you wish to spend on finding and reading interesting and relevant information – e.g. your favourite blogs, interesting links on Twitter.
  18. 18. How will you know you’re successful? What metrics will you use? What data or metrics will you use to track your objectives? How often will you track? Do you have the systems and tools set up to track efficiently? www.samanthabell.com.au
  19. 19. What actions do you need to take now and in the future? www.samanthabell.com.au Action When
  20. 20. Enjoy! www.samanthabell.com.au

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