Managing Your On-line Persona


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Managing Your On-line Persona

  1. 1. Social Media & Online Networking<br />ACVT8 Your Career! April 23, 2010<br />Emily Scott & James Barraclough<br />WU Career Services<br />123 Morgan Hall<br />
  2. 2. Evolution of the Web<br />Web 2.0<br />Definition:<br />refers to a perceived second generation of web development (roughly since 2001) and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web (from Wikipedia).<br /><ul><li>How many of you are using Web 2.0?</li></li></ul><li>Features of Web 2.0<br />SLATES<br />SEARCH – keyword searches on individual sites <br />LINKS – embedded guides to important pieces of information<br />AUTHORING – ability to create constantly updating content over a platform that is shifted from being the creation of a few to being the constantly updated, interlinked work (wiki’s and blogs)<br />TAGS – categorization of content in simple, one-word descriptions to facilitate searching and avoid rigid, pre-made categories<br />EXTENSIONS – automation of some of the work and pattern matching by using algorithms ( recommendations) <br />SIGNALS – use of RSS (Really Simple Syndication) technology to notify users with any changes of the content by sending e-mails<br />
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  4. 4. Creation of On-line Social Media<br />Multimedia<br />Photo-sharing: Flickr<br />Video-sharing: YouTube<br />Audio-sharing: imeem<br />Entertainment<br />Virtual Worlds: Second Life<br />Online Gaming: World of Warcraft<br />News/Opinion<br />Social news: Digg, Reddit<br />Reviews: Yelp, e-pinions<br />Communication<br />Microblogs: Twitter, Pownce<br />Events: E-vite<br />Social Networking Services:<br />Facebook, MySpace, LinkedIn <br />
  5. 5. What is Networking?<br />Connecting with others<br />gathering information, and <br />building *professional* relationships<br />As a Job Search Strategy…<br />70-90% of jobs are “never” posted<br />Survey of 45 large companies suggests that….<br />Most positions are filled internally, but…<br />Referrals are the number one source of external hires<br />Cripsin, G. & Mehler, M. (2009)<br />
  6. 6. Benefits of On-line Networking<br />Additionally…..<br /><ul><li> Branding Your Professional Image
  7. 7. Research & evaluate employers
  8. 8. Connect with companies of interest</li></li></ul><li>4-Steps to Successful Online Networking<br />Clean Up Your Image<br />Create “You” – What’s Your Brand?<br />Get Connected!<br />Maintenance is Key<br />
  9. 9. Be Squeaky Clean<br />Are employers really searching for me online?!<br />Yes!!<br />83% use search engines<br />45% use social networking sites<br />11% plan to start using them soon<br />35% reported not hiring a candidate based on negative online content<br />18% reported that positive online content helped a candidate<br /> (2009) <br />
  10. 10. Rinse and Repeat<br />Tips to get clean…<br />Delete Inactive Accounts<br />Remove all your dirt<br />Utilize Privacy Settings<br />Get the word out<br />In this case, D.R.U.G.will help you get clean!<br />
  11. 11. Personal Branding<br />Focus on what makes YOUnique<br />Why should employers want to hire you?<br />What makes you an asset to employers in your field?<br />Visit for more info. <br />
  12. 12. Personal Branding Cont…<br />Establish a profile on a site where professionals in your field “hang out.”<br />Become an active user of<br />Start a professional blog<br />Add a link to your “branded” site<br />
  13. 13. Finding Contacts<br />Reach out to…<br />People You Know<br />Your Extended Network<br />Relevant Online Groups<br />Company Social Networking Sites <br />
  14. 14. Researching…<br />“Follow” Twitter feeds of companies<br />Become a “Fan” of company Facebook pages<br />Message recruiters using LinkedIn<br />Visit company YouTube channels<br />
  15. 15. Maintain Your Image!<br />Update Often<br />Google Your Name<br />Keep It Clean <br />
  16. 16. Next Steps<br />What can you do today to jumpstart your online networking efforts?!<br />