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Leena Puntila

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Lokalrundfunktage 2012

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Leena Puntila

  1. 1. The Voice Evolution Mrs. Leena Puntila Managing Director SBS Finland Oy
  2. 2. SBS Finland OyInnovative Solutions for Advertisers• We are a part of ProSiebenSat.1 Media AG• SBS is the market leader in radio business in Finland – Turnover of the radio business was 16 M€ and EBITDA 21%• Radio channels – SBS radio channels reach weekly appr. 36 % of the population – 3 National radio brands • Iskelmä, target group 45-64 • The Voice, target group 20-34 • Radio City, target group 25-45 (men) – Local brands selling local commercials • Iskelmä, Radio City and Radio Pooki• Radio advertising production Miracle Sound Helsinki and Oulu• TV channels The Voice TV and TV5 are organized to a different company
  3. 3. Commercial Radio Is Surprisingly Similar in Finland and in Germany• The share of listening of commercial radio: FIN 47%, GER 52%• Daily reach of commercial radio : FIN 49%, GER 44 %• Time spent listening commercial radio daily: FIN 179, GER 188• National commercial radio stations: FIN 10 fm, GER 4-10 DAB+, 14 sat• Radio ad sales are appr. the same per capita: FIN 11 € (NET), GER 17 € (GROSS!)• BUT in Finland the same companies own all the major TV and radio channels!But there are some major differences as well…• Finland has won Italy in football - in 1912 in Stockholm Olympics• and we have 204 000 reindeers, Germany 0 Source: RadioMedia, Radiozentrale, Wikipedia
  4. 4. The Future Prospects are in Electronic Media Net Media Advertising Expenditure (1.4 billion euros) 2000 2011 Radio 3% Online 1% Online 17% Magazines 12% Magazines 17% TV 19 % Radio 4% Cinema 0% Outdoor 3% Freelies 5% Newspapers 37% TV 21 % Cinema 0% Newspapers 52% Outdoor 3% Freelies 6% TV+RADIO+ONLINE TV+RADIO+ONLINE Online: display, classified and estimated search engine Source: TNS Gallup
  5. 5. FM750 000 listeners weekly
  6. 6. FM750 000 listeners weekly 70 000 visitors annually events
  7. 7. FM TV1 000 000 viewers weekly events
  8. 8. FM voice.fi 300 000 unique visitors weeklyTV events
  9. 9. FM voice.fi100 000 FM listeners TVmobile events
  10. 10. Facebook 100 000 fans FM voice.fi TVmobile events
  11. 11. appsFacebook FM 125 000 downloads voice.fi TVmobile events
  12. 12. appsFacebook FM voice.fi TV VoiceMag 15 000 downloadsmobile events
  13. 13. appsFacebook FM voice.fi TV VoiceMagmobile events
  14. 14. The Future Is Filled with Opportunities• New revenue streams• New contacts• More contacts• Different contacts• New talent
  15. 15. Content is King
  16. 16. Content is KingDistribution is King Kong
  17. 17. Content is KingDistribution is King KongBrand is King Kong

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