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  • ----- Meeting Notes (3/25/12 17:31) -----Latinos se hablan en una cola de un Banco aun sin conocerse!
  • Everyone has anopinionaboutabsolutelyeverything, and theywantto share it and knowwhatotherpeoplethink
  • Everyone has an opinion about absolutely everything, and they want to share it and know what other people think
  • Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
  • Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
  • Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
  • Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
  • Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
  • Certanly no oneknowshowwe are goingto be watching TV in thefuture, muchlesshowHispanicswill be doingit, whatwe do knowisthatitwont be whatwehavetoday, itwill be a new type of interaction, itwill be part of theircommunity, howeverthatcommunityisdefined, itwill be a new type of TV
  • Itwill be anintegratedplatform, allowingyoutowatchwhatyouwantwhenyouwantit, overmanydevices, connectedtoyourfriendsthroughmanydevices,itwill be interactive, and itmustallowyourvoiceto be heard
  • Itwill be anintegratedplatform, allowingyoutowatchwhatyouwantwhenyouwantit, overmanydevices, connectedtoyourfriendsthroughmanydevices,itwill be interactive, and itmustallowyourvoiceto be heard
  • Presentacion

    1. 1. Sistema de Opinión Interactivo Interactive Opinion System
    2. 2. The 1ST Social TV Network en Español!
    3. 3. SOI TV WILL ATTRACT QUALITY SUBSCRIBERS They are the first to admit it. As the leading minority voice in the US, Latinos are opinionated. Latinos love to share their thoughts & sentiments on news, lifestyles,O PITAINMENT ® sports, and general entertainment. Opitainment® engages this desire to connectA NEW AND EMERGING GENRE. and participate with the On-Air entertainment. SOi TV captures that multi-platform audience. OF TOTAL US The Digital Age makes it more fun to watch Social TV over 89 % HISPANICS ARE CONNECTED. Traditional TV. Social Media interactivity is a reality for general markets, untapped and emerging fast among Hispanics. UP AND Well-funded Corporate support; built & run by Seasoned TV Veterans; G ROWING ! Available in 15 leading Hispanic TV markets in the USA. Our connected Hispanics are the early adapters. D IGITAL – S AVVY Remote control, Service Upgrade, Easy-Pay Billing. Consumers MULTICULTURAL HHS who understand and act on the marketing and value of your growing digital service offers.
    4. 4. Latinos OPINIONSO PITAINMENT ®A NEW AND EMERGING GENRE.
    5. 5. And they have Opinions about everything…
    6. 6. Opitainment:Opinion + EntertainmentSOi TV is pioneering Opitainment, anew concept of converting theOpinion of the latino audience intoentertainment, 7 days a week.SOi TV monitors the entire processof the Public Opinion experiencefrom A to Z. Checks & balances arein place throughout the process;management of feedback from theaudience:
    7. 7. Opitainment works! Yes NoEngages TV Viewers. MaybeEngaged viewers Neutralare more loyal!It shows Hispanic Public Opinionon screen on real Time, 24 hours a day
    8. 8. SOi TV integrates Cross-Platform Hispanic Audiences TV Connected Digital Audience Hispanic Audience89% OFUS HISPANICS ARE CONNECTED Our target is 89% of Total Hispanics
    9. 9. Latinos are CONNECTED!
    10. 10. The Connected Hispanic
    11. 11. The Connected Hispanic
    12. 12. The Connected Hispanic
    13. 13. The Connected Hispanic
    14. 14. The Connected Hispanic
    15. 15. Multiple Interactivity levels 2nd ScreenPhase 4 Applications Screen Interactivity LayerPhase 3 TV Program InteractivityPhase 2 (Original Production) Live Opitainment SegmentsPhase 1 (National and Local) We include all connected Latinos
    16. 16. Hispanics also want to connect with TV…and now they have SOi TV!
    17. 17. Consumer Generated ContentTraditional TV Content
    18. 18. Our highly-engagedaudience creates its owncontent… which engagesthem even more.
    19. 19. More fun to watch in Soi TVTraditional TV
    20. 20. More fun to watch in Soi TVTraditional TV
    21. 21. More fun to watch in Soi TVTraditional TV Traditional TV
    22. 22. Integrated Multi-platformwww.soitv.com TV Screen Mobile TwitterSOITV Carriers@SOITV Apple Facebook AndroidYOSOITV RIMSOITV Social YouTube Digital MarketingSOITV Google PollDaddy Web Ask.com
    23. 23. Followers in 4 months (10% of Univision)
    24. 24. Unique Visitors Daily in 4 months
    25. 25. Almost likes in 4 months
    26. 26. SOI TV per inquiry & Direct Response Sales MatrixTV advertisers are already seeing the results!
    27. 27. The 1ST Social TV Network en Español!
    28. 28. And Social TV is already successfulin the US General Market!
    29. 29. Social TVBest Practices
    30. 30. Hispanics will gofrom must see TV to… must join TV!
    31. 31. 3 Million plus Hispanic HH & growing….Broadcast TV Digital Signal .3 signal, just above Telemundo 15 Top Hispanic DMA’s SOI TV IS UP & GROWING!
    32. 32. • HD & SD Option,• INTEL SAT 805
    33. 33. 24 hour programming, Premieres 12 hours daily
    34. 34. The Team cWE ARE SEASONED TV ENTERTAINMENT VETERANS25+ Years 15 - 20 Years Network Administration  Network Launch & Distribution Strategic Planning  Socio-Economic Marketing Original Productions  Multi-national Content Syndication Consumer Brand Development  Award winning journalism New Business Development
    35. 35. We are experiencedTV Content producers(5 hours of original programming daily)
    36. 36. There are enough newscasts. SOi TV brings youan OPINIONCAST (“EL OPINARIO”). In realtime, we showcase what the multiculturalspectrum of latinos are thinking, feeling on thefacts, news and trending topics.“El Opiniario” unveils the true, unscriptedsentiment of the Latino Community, in a non-intrusive, appealing interface of statistics,contrast, and graphics.
    37. 37. Opitainment SegmentsDuring commercial breaks, 3X perhour, 24X7, SOi TV airs Opitainment ®Shorts. Our anchors ask questions,promote contests, solicit the opinionof the audience and share the results.These micro-programs are at the pulseof our interactive programming;inquiries about our programs,reactions to news, issues, trendingtopics and more.
    38. 38. Whatever Tonight presents a space where experts of ANYsubject, from models and chefs,to accountants and lawyers, can share their knowledge and experiences with the audience. Every night, Whatever Tonight will surprise you with a great new guest.
    39. 39. Great PortfolioOf Acquisitions
    40. 40. End of StoryA courageous journalistic team vastlyexperienced and with a daring soulwill do in depth investigations,narrating and describing the mostshocking, impressive and incrediblecases, JOURNALISTIC INVESTIGATION-
    41. 41. Novela Juanita Román is a street singer who has the good or bad luck of meeting Alejandro Castillo. The handsome guy wants to make her a star. He bets a huge amount of money with his best friend over Juanita’s success. Alejandro takes the singer into her house, where she studies music, glamour, and everything else that will assure her success. Alejandro and Juanita fall in love.
    42. 42. Juanita Román is a street singer who has the good or bad luck ofmeeting Alejandro Castillo. The handsome guy wants to make her astar. He bets a huge amount of money with his best friend overJuanita’s success. Alejandro takes the singer into her house, where shestudies music, glamour, and everything else that will assure hersuccess. Alejandro and Juanita fall in love.
    43. 43. The English Teacher is the story of an executive from a humble background, who thanks to his work and tenacity becomes a high ranking executive, but since he doesn t speak English, must hire a teacher, and a love story flourishes.NOVELA
    44. 44. 5 Taxi drivers make a living fighting traffic, arguing with passengers and always alert of any danger awaiting. Each taxi service is an adventureNOVELA
    45. 45. Jail StoriesAureliano Folle tours Uruguay Jails andshows the audience the most rivetingand powerful Inmates crimes. JOURNALISTIC INVESTIGATION-
    46. 46. More fun to watch in Variety Talk Shows Multinational Top COMING SOON! Reality Rated Series & Specials
    47. 47. DIGITAL-SAVVY MULTICULTURAL HHSConverting the connected Hispanics that are already followingSOI TV. ON-air, ONline, ON social media, ON the Go!We can compliment & promote:• SOi TV viewers can watch in HD quality through your service offer.• Drive your On Demand, Internet, value offer.• Durable marketing support to convert @SOiTV twitter followers, SoiTV fans and SoiTV.com registered users to valued subscribers. – Exclusive electronic coupon for attractive discounts.
    48. 48. SOI TV is a great addition to your Line up UP AND GROWING Well Funded; In 15 top US Hispanic markets; Bringing Pay TV National Hispanic strategy QUALITY HISPANIC HHSC ONNECTED │M ULTICULTURAL │E NGAGED SEASONED JUDGMENT O PITAINMENT ® Run to Grow by Most exciting genre to TV & New Media Industry Experts hit the Hispanic audience. Harness the power of Social TV!
    49. 49. Sistema de Opinión Interactivo Interactive Opinion System The first Social TV Network en Español Progressive entertainment for the connected Latino.For more information, please contact: Camilo Bernal │ SVP Global Distribution│ t 786.497.4290 x423 │ m 786.346.4800 │ camilo.bernal@soitv.com

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