CV

1. Profile
Strategic Training & Development specialist with 16 years of cross-cultural experience in Teaching and Industry. Proficient
in developing training & development initiatives for improved productivity, building capability and quality enhancement.
Expertise in identifying training needs across levels through mapping of skills required for particular positions and analysis
of the existing level of competencies.
Collaborated with sales, marketing and other key stakeholders to understand customer insights and executed customer
centric market/sell plans and programs, which increased the sales and margin growth. Successfully managed various
products and cultivated excellent relationships with new prospects & existing customers. Independently supervised core
HR Generalist profile including Recruitment, Performance Appraisal, Manpower Planning, Training & Development, & MIS
for the complete group.
Core Competencies Academic Details
• Ph.D from Kumaun University, Nainital in 2007-2011 (under the guidance
of Dr. R.K. Mehta)
o Topic - Comparative Study of Buying Behaviour of Rural and Urban
Consumers of select fast moving consumer goods.
• Master of Business Administration (HRM & Marketing) from Kumaun
University, Nainital in 2007
• Post Graduate Diploma in Business Management (HRM & Marketing) from
Eastern Institute for Integrated Learning in Management, Kolkata in 1999
• B.Com. from Calcutta University, in 1996
Notable Accomplishments Across the Career
• Explored and developed markets/clients of Kolkata, North 24pgs, South
24pgs, Siliguri and entire Eastern part, thereby accelerated growth
• Achieved 80% revenue growth, gross margin growth and 60% order
booking growth by effectively developing sales plans and strategies
• Appointed two consignee agents in West Bengal and under C&A appointed
50 dealers.
• In the field of teaching MBA till now produced 1000 successful MBA’s.
• Produced good HR managers working in TATA motors, Parle biscuit and
other big companies
• Bagged appreciation certificate on teacher’s day
• Presented Papers in many International and national conferences.
• Distinctively guided more than 100 Post-Graduate Management students
during their Dissertation and Internship
Organizational Experience
Since Aug’14: Apex Group of Institution, Bilaspur, U.P. as Associate
Professor and HOD Management
Aug’08 – Jun’14: Khandelwal College of Management Science and
Technology, Bareilly, U.P, India as Faculty (Associate Professor) -
Management Dept.
Apr’07 – Jul’08: Saraswati Institute of Management and Technology,
Rudrapur, Uttarakhand as Faculty – Dept. of Management Studies
Skill Set
Dr Sajjan Choudhuri
Teaching & Operations / HR Operations / Sales & Marketing
Expertise in implementing operational policies/ norms, systems & controls, motivational
schemes & education standards during the career span.
Location - India
sajjan.choudhuri@rediffmail.com +91-9758514692 / 8077297924
Learning & Development
Teaching & Operations
Student Management
Curriculum Development
Sales & Marketing
Strategic Planning
HR Operations / Industrial Relations
Client Relationship Management
Change Agent
Collaborator
Communicator
Motivator

2. Career Timeline
(Academic)
Career Timeline
(Corporate)
Role:
• Performing a variety of administrative duties and implementing operational
plans for ensuring the smooth running of the organization; designing the
pedagogy and planning the academic calendar
• Providing leadership to teaching and administrative staff ensuring high
quality of teaching
• Spearheading curriculum planning, professional development and the
implementation of educational programs
• Reviewing the pre-set educational goals, objectives, classroom instructional
programs, establishing academic and other performance objectives
• Conducting research in specialization and publishing of findings in scholarly
journals or conference proceedings.
• Serving in faculty committees, dealing with matters like curriculum planning
and degree requirements
• Planning and organizing day-to-day activities and resolving procedural
problems as appropriate to the timely completion of objectives
• Setting educational standards & goals, developing educational quality
management systems; establishing policies and procedures to carry them out,
also preparing a college/university for quality audit/accreditation
• Instructing the students as per curriculum thereby, recognizing, respecting &
nurturing their creative potential
• Responding to the queries in a spontaneous manner, also counselling
students and grooming them to attain their goal
• Keeping students up-to-date with curriculum changes & assessment methods
Previous Experience
Nov’05 - Apr’06: Supreme Industries Ltd., Uttarakhand as Senior SE - Pipe
Div.
Mar’03 – Oct’05: Hi- Tech Medical Product Ltd., Kolkata /Bareilly /
Uttarakhand as Senior Sales Executive
Feb’02 – Dec’02: Lifelong Meditech Ltd., Kolkata as Senior Sales Executive
Jan’00 – Dec’01: J.V.S Securities Pvt. Ltd., Kolkata as HR Executive
Role:
• Managed sales and marketing operations based at West Bengal along with a
team of 10 Sales Executives
• Shouldered the responsibilities of monitoring sales team, visiting field to
influencers, existing dealer, prospect dealers, customer visits ensuring sales
volume targets on weekly and monthly basis
• Extended support to the marketing activities to ensure sales and marketing
activities such as Demos, Van Campaign, customer meet and so on
• Performed monthly operations including :
o Market potential / situation / trend setting monthly targets
o Activity planning for the month
o Influencers / commission agent activation
o Smooth dealer functioning (ensure dealer funding in the system as per
agreement)
o Ensuring dealer involvement in sales operations
Training / Symposium
• Took part in two days Faculty Development Programme, held on 24th
& 25th
Sep’09, organized by the Department of Business Administration, Faculty of
Management, M.J.P. Rohilkhand University, Bareilly
• Attended the Symposium Entrepreneurship - Opportunities in Tarbulent
Times held on 1st
April 2009 at Khandelwal College of Management
Since – 2014
Apex Group of Institution as
Associate Professor and HOD
Management
2008 – 2014
Khandelwal College of Management
Science and Technology as Faculty
2007 – 2008
Saraswati Institute of Management
and Technology as Faculty
2005 – 2006
Supreme Industries Ltd. as Senior
SE
2003 – 2005
Hi- Tech Medical Product Ltd. as
Senior Sales Executive
2002
Lifelong Meditech Ltd. as Senior
Sales Executive
2000 – 2001
J.V.S Securities Pvt. Ltd. as HR
Executive

3. Seminars Attended
• Attended national seminar on “Rural Youth Entrepreneurship in a Vibrant
Rural Economy”, organized by Department of Adult Continuing Education
and Extension, M.J.P. Rohilkhand University, Bareilly on 31st
Oct’09
• Presented papers on:
o Application of Strategic HRM in Indian Banking Industry held in Bareilly
College (Bareilly) on February 20-21, 2008 (International Seminar)
o Attrition Problem in Indian Context held in KCMT Bareilly on 15th
November 2008 (National Seminar)
o PGDBM-MBA an Issue in National Seminar held in KCMT Bareilly on 12th
December 2009
o Confidence is Back in National Seminar held in KNIPSS Management
Institute, Sultanpur (U.P) on 10th April, 2010
o The New Innovation and Dimension in Commerce Education in National
Conference on Contemporary Issues in Commerce Education in India
held in Uttarakhand open University.(20th
– 21st
December,2014)
• Took part in a national seminar on Effective Leadership in Dynamics Business
Scenario held in Future Institute of Management Technology (13-14 Nov’11)
• Presented Research papers on:
o Stress Handling – Role of Woman in national seminar held at Uttarakhand
open University (24th
– 25th
March,2012)
o Impact of Globalization on HRM” held in Swami Shukdevanand PG
College, Shahjahanpur (26th
& 27th
February 2011)
• Caselet on “Maruti’s Maneswar” has been published on International case
writing competition held in Dhruva Management College Hyderabad
Paper Publications
• Wrote:
o article on Nurturing Relationship published in International e journal-
International Journal of advance Research and Innovative Ideas in
Education, ISSN (O):2395-4396/ Impact Factor-4.06
o Personality differences of Rural and Urban Consumers published in
International e journal- International Journal of advance Research and
Innovative Ideas in Education, ISSN(O):2395-4396
o Role of a Family Members in Purchasing of FMCG Products published in
International Journal of Innovative Research and advanced studies
(IJIRAS) ISSN:2394-4404 Volume 3 Issue8, July 2016
o The relevance of Tourism Industry in Uttarakhand published in Journal of
advances in business management pISSN-2395-7328,eISSN-2395-
7441,Volume 2,Issue/4, October- December-2016
Other Activities
• Shouldered the responsibilities of setting paper for the Uttarakhand Open
University
• Reviewer of Journal of Advances In Business Management ISSN-2395-
7328
• Worked as a:
o Guest Lecturer in various colleges
o Trainer in Parle Biscuit Ltd.
o Consultant of Kripa Pharma Pvt. Ltd. for Marketing
• Conducted national case study competition “MANTHAN” with AIMA
Personal Details
Date of Birth: 9th
April 1976
Languages Known: English, Hindi and Bengali
Address: Madhya Para, Purbaputiary, Kolkata-700093, India
REFERENCES:

4. Prf .VPS Arora-Pro Chancellor - Venketeshwara Open University
Contact: 08194000453 / Mail- vpsarora@gmail.com
Prf .N.L Sharma - Ex Principal, Bareilly College Bareilly, Contact: 09412287774 / Mail- nls.bly@gmail.com
Pfsr. Azhar Kazmi - Professor at King Fahad University (Saudi Arabia) / Mail- azhar_kazmi@yahoo.com