My cv feb-2015+

Prof.Kameswara Rao Poranki Page 1
Curriculum Vitae
Prof.KAMESWARA RAO PORANKI
Mobile: Saudi Arabia:+966-555976429
India: +91-9493160283 (Mob) /0891-2728726 (Res)
Official E-Mail: kporanki@bu.edu.sa
Personal Email: kamesh_p2001@rediffmail.com or kamesh_p2001@yahoo.com
LinkedIn: sa.linkedin.com/pub/dr-p-kameswara-rao/23/68/ba3 SKYPE ID: kamesh543
http://www.slideshare.net/kamvishnu/my-cvjan2015
http://scholar.google.co.in/citations?user=AahriiQAAAAJ&hl=en
Professional Objective: In quest of challenging opportunities as Director/Dean / Sr. Professor /Professor in
Management in a University/B-School
Location Preference: India/Abroad like UAE/Qatar/Oman/Kuwait and European Countries
 Designated as "Editor-in-Chief” by IJMRA Academy (http://www.ijmra.us/editor_ijmt.php)
 Esteemed Academician with a passion for teaching Marketing Management at Universities
SUBJECTS TAUGHT: Marketing Management / Logistics & Supply Chain Management / Consumer Behaviour /
International Marketing Management / Sales & Distribution Management / Hospital Management/ Communication
skills, Selling Skills, Secrets Of Successful Selling, Strategic Management, Services Marketing, Questionnaire
Design and Data analysis / All Core Subjects
PROFESSIONAL SYNOPSIS
 MBA (Marketing) & PhD (Marketing)with 25 years of comprehensive
experience inclusive of 21 years in Teaching and 4 years of Industrial
Experience
 Currently associated with Al Baha University, Al Baha, Saudi Arabia in the
Ministry of Higher Education as a Full Professor in Marketing Management
 Encourages the development of innovative approaches to course design and
delivery and ensure that teaching design and delivery comply with the quality and
educational standards and regulations of the department
 Undertakes the ownership of reviewed articles, creative works and/or
professional practice outputs in high impact publications, reports or public events
 Domain knowledge of various affiliated colleges& their coordination with the
officials of the University with varied experience across multi-cultural environments
 Acquired strong analytical, Integrity, ethics, leadership, teamwork and problem
solving skills, with the ability to make well thought out decisions
 An excellent communicator with ability to learn fast, motivate personnel towards
achieving organizational objectives and adhering to industry best practices
 He is primarily focuses on students learning process and improve their efficiency not only in the subject areas but
also applicability of theory into practice. This would bring in greater results in their academic performance as well as
their potential job offers. My born quality is excellent team player with humanistic a pproach towards my students
and colleagues.
 My PhD title: Performance evaluationof co-operative central Banks in Andhra Pradesh in the liberalized Context
– A case study of East Godavari District
 Link for Proof of PhD Awarded in the year 2002: http://www.andhrauniversity.edu.in/phd/2002%20ARTS%20Ph.D..pdf
MAJOR CONTRIBUTIONS
 A proven track record of successfully assisting in the completion of two funded research projects related to Marketing
Management
 Published thirty research papers related to International and National journals, three text books on ‘International
Marketing Research’, Managerial Effectiveness and HRD
 Conferred upon fifty three research papers in various conferences conducted by IIMs and other academic institutes
 Significantly provided contribution as:
o Chief Editor: Edited Book on Consumer Protection & Globalization: ISBN 9788190667197 and as Managing
Editor: Edited Book on Advanced Statistical Data Analysis for Business Intelligence
o Project Director for ‘Research Centre for Consumerism’. As an Audit Committee member at Kalasalingam
University
o Director (in-charge) for Corporate Relations at Kalasalingam University.
Core Competencies
Teaching & Research
General Administration
Cross Functional
Coordination
Training & Development
Differentiated Instruction
Multicultural Awareness
Curriculum Design &
Development
Team Management
Personality Development

o PhD Supervisor/Guide, Guiding PhD Scholars, Kalasalingam University.
 Initiated the functions at Agni School of Business Excellence, Dindigul, Tamil Nadu, as Director of a Business
School by offering fulltime MBA affiliated to Anna University.
 Evaluated and assisted in the:
o Quality of the exam papers as a ‘Proctor’ at VIT-University & member of the Moderation committee
o Progress of many PhD Scholars as a Doctoral committee member, VIT-University, Vellore & Satyabama
University, Chennai
o Annual Examinations for the VIT-Business School and VIT-University as an Additional Chief Superintendent
 Spearheaded overall all academic and administrative responsibilities as a Head of the MBA department including
brand building of the B-School
Teaching Philosophy: My teaching philosophy in the introductory courses such as principles of marketing is to
provide students with as much as I can of knowledge about marketing. That is because of the nature of this course
as a basic level in the marketing track. Students should know lots of concepts in marketing to build their
knowledge in this area of specialization. However, in the advanced courses such as distribution channels and
consumer behaviour, my philosophy is to make students think and analyze problems and find out solutions to
these problems.
- Also, I make students aware about what is happening in the business industry. I usually teach using many
examples from the real world setting. For example, when I’m teaching marketing mix, I used to bring some real
products and explain how and why they are branded, labelled, packed, packaged, guaranteed, priced, promoted,
distributed, etc. Another example, in the topic of marketing research, I used to show them a questionnaire and
explain to them how this questionnaire has been designed and what their criticisms of this questionnaire are. Also,
I used to give my student assignments and empirical research chosen company to gather data for his/her
assignment.
- Each student should express himself/herself. This happens by giving students the opportunity to participate in
the lecture by asking and/or answering questions about the topic. Also, by presenting what he/she has already
done in the empirical research. Fairness of evaluation. This happens by asking students in many topics, using
different types of questions, and the total degree is divided into many areas (many quizzes, midterm exam, final
exam, assignments, and empirical research). Also encourages students work in teams.
PROFESSIONAL EXPERIENCE
Since 14th
Oct’2013 to till date: Al Baha University, Al Baha, Saudi Arabia- Professor in Marketing Management
Apr’2013 – Oct’2013: Agni School of Business Excellence, Dindigul Near Madurai, India–Professor& Director
(12/04/2013 to 14/09/2013)
Jan’ 2012 –Jan’2013: Srinivasa Institute of Management Studies, Visakhapatnam, India–Professor& Director
(01/01/2012 to 01/01/2013)
Jul’2010 – Sep’2011: Viswanadha Business School, Visakhapatnam, India - Professor& Director
(09/07/2010 to 30/09/2011) (Teaching, Research & Administration)
Apr’ 2007-July ’2010: Kalasalingam University, Krishnankoil, Near Madurai, Tamil Nadu - Professor& HOD
(18/04/2007 to 09/07/2010) & Dy.Director (Corporate Relations): Teaching, Research & Administration
Jun’2005–Apr’2007: VIT-University, Vellore, Tamil Nadu- Asst.Professor: Teaching, Research
(01/06/2005 to 18/04/2007)
Sep’2003–Jun’2005: ICFAI University, Hyderabad, AP –Coordinator (Associate Professor)
(04/09/2003 to 01/06/2005) Teaching, Research & Administration
Mar’2002-Sep’2003: GBR College (PG.Courses), Anaparthi, AP- Associate Professor & HOD
(26/04/2002 to 05/09/2003) : Teaching, Research & Administration
Sep‘1999–Mar’2002: Samata Degree and PG.College, Visakhapatnam, AP- Sr.Lecturer: Teaching, Research
(10/09/1999 to 30/03/2002)
Sep’1997–Sep’1999: Rajiv Gandhi Institute of PG.Studies, Kakinada, AP- Lecturer: Teaching & Research
(01/09/1997 to 01/09/1999)
Aug1995– Sep’1997: Samata Degree and PG.College, Visakhapatnam, AP - Lecturer: Teaching & Research
(10/08/1995 to 01/09/1997)
PREVIOUS INDUSTRIAL EXPERIENCE
Oct’1994–Aug’1995: Shriram Investments Ltd, Vijayawada – BD Manager Sales & Frontline Management
Oct'1992-Oct’1994: HICO Products Ltd Bangalore, Karnataka- Sr.Sales Officer
Jun‘1988–Oct’1989: J.B. Chemicals & Pharmaceuticals Ltd, Srikakulam, AP- Professional Service Representative

ACADEMICS
2002: PhD - Business Management (Marketing of Financial Services), Andhra University, Visakhapatnam, AP
Thesis: Performance Evaluation of Co-operative Central Banks a case study of DCCB-KAKINADA
1992: MBA - Marketing Management, Andhra University, Visakhapatnam, AP
1988: B.SC – MPC, Andhra University, Visakhapatnam, AP
1996: NET - Business Management accredited by UGC, Hyderabad
Refer to Annexure A (attached separately)for details of Research Projects
Refer to Annexure B (attached separately) for details of Publications
PROFESSIONAL TRAININGS
 Participated in ‘Statistical Methods for Research' Sponsored by Kalasalingam University, Anand Nagar,
Krishnankoil-626190, Tamil Nadu, India. Date: 28-31May, 2009.
 Participated in ‘Entrepreneurship Awareness Camp' Sponsored by Ministry of Science & Technology, Govt. of
India. (At Andhra University Campus, Visakhapatnam). Date: -14-15 November 1991.
 Undergone a Specialized Managerial Training course in ‘Advertising & Salesmanship' conducted by Small
Industries Service Institute, Vizag, Ministry of Industry, Govt. of India. (At Andhra University Campus,
Visakhapatnam). Date:- 10-12-1991 to 14-12-1991
 Participated in ‘Rotary Youth Leadership Award Camp’ held at Sainik School, Korukonda, Andhra Pradesh, India
Date: - 24-01-1992 to 26-01-1992
 Undergone “Induction Training Program for Management Faculty” Sponsored by AICTE-All India Council for
Technical Education-New Delhi& Andhra University, Visakhapatnam, India. Date:17-03-1996.
 Undergone “Personal Quality & Effectiveness and Career Development” conducted by Stony Carter Consultants
(P) Ltd., Hyderabad. Date: -10-08-2002.
 FDP conducted by VIT’s Academic Staff College during June,2005 and by Sairam Engineering College,
Chennai,2006
MEMBERSHIPS
 Life member in ‘Indian Society for Technical Education’ (ISTD), New Delhi.
( Training House, New Mehrauli Road, B-41, Qutab Institutional Area, New Delhi, Delhi 110016 Phone: +91- 2686 7710)
 Member in ‘AIMS International, USA (12436 FM 1960 W. Pmb #140, Houston, TX 77065, USA)
EXTRAMURAL ENGAGEMENTS
 Represented Andhra Pradesh NCC contingent as 'Best Cadet' in the annual Republic Day parade & Prime
Minister's Rally held at New Delhi in 1987.
 NCC ‘C’ Certificate holder with Senior Under Officer Rank
PERSONAL DETAILS
Date of Birth : 25th
August 1964
Linguistic Ability : English, Hindi, Telugu and Tamil
Residential Address : Al Baha University, Al-Aqiq Campus, Al Baha Province, Saudi Arabia
Passport No : K8338901
Research Interests
 Marketing research ethics and corporate social responsibility;
 Professional ethics in promotion;
 Product packaging;
 Service quality and customer service;
 Celebrities, women and, Humor in Advertising;
 Marketing Strategy;
 On-line shopping and information security in e-marketing;
 Logistics and Supply Chain Management
 Microenterprises
 Consumerism
Empanelled as PhD guide: International Management Academy 106, Aryanagar , Ghaziabad . www.ima.ac.in
Refer Annexure for Other Details
ANNEXURE A - RESEARCH GRANTS
Funded Research Projects Completed
Year of Funding: 2009-10
Sponsoring Organization: IIPA, NEW DELHI

Title of Project: Measurement of Service Quality in Railways and Hospitals with Special Reference to
Tamil Nadu and Kerala
Amount of Grant (In Lacks): Rs.3, 82,000/-
Co-Principal Investigator: Dr.P.C.S. RAJARAM, Asst. Professor, Kalasalingam University, Krishnankoil, TN.
Funded Research Projects Completed
Year of Funding: 2010-12
Sponsoring Organization: DSIR, NEW DELHI
Title of Project: Technology propagation and development of microenterprises by SHG
women
Amount of Grant (In Lacks): Rs.12, 80,000/
Co-Principal Investigator: Dr.P.C.S.RAJARAM, Asst. Professor, Kalasalingam University, Krishnankoil, TN.
GRANT RECEIVED; To organize International Conference on ‘Globalization and Consumer protection” sponsored
by IIPA, New Delhi at Kalasalingam University in the capacity of Organizing Chair. GRANT RECEIVED FROM IIPA
NEW DELHI is Rs.1,50,000/-
PhD Thesis Examiner: Evaluated 4 PhD Thesis and Board Member for many PhD Viva-Voce Examinations for ANNA
UNIVERSITY & SATABAMA UNIVERSITY, Chennai.
Latest PhD Thesis Evaluations:
S.No. Name of the PhD Scholar University Date
1 Mr.Govindaraj, RES/Ph.D/Eval/ Regd.No.5704 Manonmaniam Sundarnar University 01/03/2014
2 Ms.R.Deepa Anna University, Coimbatore 19/03/2012
3 Mr.G.Natarajan Anna University, Coimbatore 21/09/2011
PhD Viva-Voce Examiner
1 Ms.R.Deepa Anna University, Coimbatore 19/03/2012
2 Mr.G.Natarajan Anna University, Coimbatore 21/09/2011
PhD Doctoral Committee Member
1 Mr. S.R. Alphonse Raj Sathyabama University, Chennai 13/03/2010
2 Mrs.Jyothi Sathyabama University, Chennai 06/06/2009
Project Director Of A Research Centre: Mar 2010 onwards as a Project Director for the Research Centre for
Consumerism at Kalasalingam University.
Industry and Institution Interface
 Visited various industries at Bangalore and Chennai and responsible for organizing guest lectures, projects & final
placements. Coordinating with placement activities with the Director(Corporate Relations)
 Organized an Admission Programs at Chennai to attract potential students to Kalasalingam University.
ANNEXURE B -RESEARCH PAPERS PUBLISHED IN JOURNALS
LATEST PUBLICATIONS IN INTERNATIONAL JOURNALS WITH IMPACT FACTORS:
1. Prof. Kameswara Rao Poranki (2015) & Dr.Muktar Yahia Ahmed Gumaa & Dr. Asif Perwej "Assessment of
Brand Preference in the Indian Mobile Phones Market" published by The TIJ's Research Journal of Social
Science & Management – RJSSM International Journal's-Research Journal of Social Science &
Management of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org as RJSSM: Volume: 04,
Number: 10, February 2015; Page 128-136 with Impact Factor = 3.951
LINK TO DOWNLOAD:
https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=view&path%5B%5D=3692&pa
th%5B%5D=pdf
Proof of Plagiarism free research paper: CLICK THE LINK BELOW
https://www.plagtracker.com/report/bfc2afecc2517b89053b2ba67fa52ca9/#

2. Prof. Kameswara Rao Poranki (2015) & Dr. Asif Perwej & Mrs.Nikhat Akhtar " The Role of IT-Enabled Supply
Chains on the Indian FMCG Market " published by The TIJ's Research Journal of Science & IT Management –
RJSITM International Journal's-Research Journal of Science & IT Management of Singapore bearing ISSN:
2251-1563 in www.theinternationaljournal.org as RJSSM: Volume: 04, Number: 04, February 2015; Page 83-91
with Impact Factor = 3.301
LINK TO DOWNLOAD:
https://www.theinternationaljournal.org/ojs/index.php?journal=rjitsm&page=article&op=view&path%5B%5D=3718
&path%5B%5D=pdf
https://www.plagtracker.com/report/1f2afc8bc71f7d830bc3036dc5562461/
3. Prof. Kameswara Rao Poranki (2015) & Dr.Elrayah Mohammed Ishag Osman & Dr. Ashraf Mohammed Saad Eldeen
"The Brand Equity- A Case Study of Saint-Gobain Glass India Ltd " published by The TIJ's Research Journal of
Social Science & Management – RJSSM International Journal's-Research Journal of Social Science &
Management of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org as RJSSM: Volume: 04,
Number: 09, January 2015; Page 349-357 with Impact Factor = 3.951
LINK TO DOWNLOAD:
th%5B%5D=pdf
https://www.plagtracker.com/report/8824836681278df0067dd0c98e8d5774/
4. Prof. Kameswara Rao Poranki (2015) & Dr. Yusuf Perwej & Dr. Asif Perwej "The Level of Customer Satisfaction
related to GSM in India " published by The TIJ's Research Journal of Science & IT Management – RJSITM
International Journal's-Research Journal of Science & IT Management of Singapore bearing ISSN: 2251-
1563 in www.theinternationaljournal.org as RJSITM; Volume: 04, Number: 03, January 2015 Page 29-36 with
Impact Factor = 3.301
LINK TO DOWNLOAD:
https://www.theinternationaljournal.org/ojs/index.php?journal=rjitsm&page=article&op=view&path%5B%5D=3615
&path%5B%5D=pdf
https://www.plagtracker.com/report/6dd5ab5db963d625ad37cfca00b2cc58/
5. Prof. Kameswara Rao Poranki (2014) & Dr. Asif Perwej "The buying Attitudes of Consumers of Cosmetic
Products in Saudi Arabia" published by The TIJ's Research Journal of Social Science & Management – RJSSM
International Journal's-Research Journal of Social Science & Management of Singapore bearing
ISSN:2251-1571 in www.theinternationaljournal.org as RJSSM: Volume: 04, Number: 08, December 2014
Page 138-145 with Impact Factor = 3.951
LINK TO DOWNLOAD:
th%5B%5D=pdf
6. Prof. Kameswara Rao Poranki (2014) & Dr. Asif Perwej "The Utility of Information Technology in Marketing at
Saudi Arabia" published by The TIJ's Research Journal of Social Science & Management – RJSSM International
Journal's-Research Journal of Social Science & Management of Singapore bearing ISSN:2251-1571 in
www.theinternationaljournal.org as RJSSM: Volume: 04, Number: 08, December 2014
Page 161-167 with Impact Factor = 3.951
LINK TO DOWNLOAD:
th%5B%5D=pdf
7. Prof. Kameswara Rao Poranki (2014) &Dr. Mohammed AbulKhair & Mr.Abdulaziz Khalid Alotaibi "Competitive trends
and Satisfaction levels of Customers of white goods in India" published by The TIJ's Research Journal of Social
Science & Management – RJSSM International Journal's-Research Journal of Social Science & Management
of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org as RJSSM: Volume: 03, Number: 12,
April 2014 Page 78-87 with Impact Factor = 3.951
LINK TO DOWNLOAD:
https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=view&path%5B%5D=
2809&path%5B%5D=pdf
8. Prof.Kameswara Rao Poranki (2014) & Dr. Abdulbaset Hasouneh "Preferences Towards Male Deodorants
Consumers and Retailers in Saudi Arabia" published by International Journal of Current Research of USA bearing
ISSN: 0975-833X available online at http://www.journalcra.com as IJCR: International Journal of Current
Research, Vol. 6, Issue, 04, pp.6420-6427, April, 2014 Impact Factor =0.1503
LINK TO DOWNLOAD: http://www.journalcra.com/sites/default/files/5306.pdf

9. Dr.P.Kameswara Rao & Dr.D.N.Naveen Kumar (2011), “Brand Preferences of Customers in Indian Passenger Car
Market” published by JS INTERNATIONAL JOURNAL OF COMMERCE, bearing the ISSN: 2231-377X and VOLUME-1
ISSUE-2 AUGUST, 2011, Pp: 97-102
10. Dr.P.Kameswara Rao (2010), Analysis of Ethical Consumerism in Ethical Trade” published by SNAMS Publishing
House, Limited, Chennai, an International Edited Book on Consumer Protection and Globalization bearing ISBN
9788190667197-Vol.I, NO.I, January-2010 Pp: 21-23, of Kalasalingam University, Krishnankoil-626190,
Virudhunagar Dist., Near Madurai, Tamil Nadu, India
11. Dr.P.Kameswara Rao (2010), Impact of Marketing on Consumers in today’s Context” published by SNAMS Publishing
House, Limited, Chennai, an International Edited Book on Consumer Protection and Globalization bearing ISBN
9788190667197-Vol.I, NO.I, January-2010 Pp: 208-209, of Kalasalingam University, Krishnankoil-626190,
Virudhunagar Dist., Near Madurai, Tamil Nadu, India
12. Dr.P.Kameswara Rao (2010), A Study on Service Quality in Cooperative Bank, Surandai, Tamil Nadu” published by
SNAMS Publishing House, Limited, Chennai, an International Edited Book on Consumer Protection and Globalization
bearing ISBN 9788190667197-Vol.I, NO.I, January-2010 Pp: 427, of Kalasalingam University, Krishnankoil-626190,
Virudhunagar Dist.., Near Madurai, Tamil Nadu, India
13. Dr.P.Kameswara Rao (2010), “Role of Corporate Social Responsibility in Consumer Protection” published by SNAMS
Publishing House, Limited, Chennai, an International Edited Book on Consumer Protection and Globalization bearing
ISBN 9788190667197-Vol.I, NO.I, January-2010 Pp: 482-483, of Kalasalingam University, Krishnankoil-626190,
Virudhunagar Dist.., Near Madurai, Tamil Nadu, India
14. Dr.P.Kameswara Rao (2009), Mr.Venugopal, “Perceptual Factor in Quality of Work Life of Indian Employees”
published by PARADIGM a Research Journal of IMT bearing ISSN 0971-8907-Vol.XIII, NO.I, January-June 2009 Pp:
104-109, of IMT-Ghaziabad, Raj Nagar, Ghaziabad (U.P)-201002, India.
15. Dr.P.Kameswara Rao (2008), “The Measurement of Job Satisfaction of Advisors-A Case Study of Reliance Life
Insurance” published by AIMS International, an International Edited Book on Modern and Ancient Management:
Directions for Future Management Thought-Vol.VI, NO.VI, December 28-31, 2008 Pp: 383-386 of AIMS
International, 11659 Jones Road, Pmb 207 Houston, TX 77070, USA
16. Dr.P.Kameswara Rao (2008), “An Analysis of Advertising Appeal of Hyundai Motors, Chennai” published by AIMS
International, an International Edited Book on Modern and Ancient Management: Directions for Future Management
Thought-Vol.VI, NO.VI, December 28-31, 2008 Pp: 468-471 of AIMS International, 11659 J ones Road, Pmb 207
Houston, TX 77070, USA
17. Dr.P.Kameswara Rao& Dr.N.R.V.Pabhu (2008), “Customer Satisfaction-Online Trading” published by SCMS JOURNAL
OF INDIAN MANAGEMENT a Research Journal listed in Cabell’s directory bearing ISSN 0973-3167-Vol.V, NO.IV,
December 2008 Pp: 53-63, of SCMS-Cochin, Aluva, 683106, Kochi, Kerala, India.
18. Dr.P.Kameswara Rao (2008), “Perceptual Factors in QWL of Indian Employees” published by SONA GLOBAL
MANAGEMENT REVIEW AResearch Journal listed in Ulrich International directory bearing ISSN 0973-9947-Vol.3
NO.1, November 2008 Pp: 66-73 of SONA SCHOOL OF MANAGEMENT, Salem-636005, Tami Nadu, India
19. Dr.P.Kameswara Rao (2008), Dr.A.Chandra Mohan- “Perceptual Factors in Quality of Work Life of Indian Employees”
published by MANAGEMENT AND LABOUR STUDIES a Quarterly Research Journal devoted to contemporary issues-
Vol.33 NO.3, August 2008 Pp: 373-383. XLRI- Circuit House Area (East) Jamshedpur-831035, Jharkhand, India.
20. Dr.P.Kameswara Rao (2008), Dr.N.R.V.Prabhu- “The Retail Investors Perception towards investment in the
Liberalized era” published by GYAN MANAGEMENT International bi-annual Research Journal-Vol.1 NO.2 July-
December 2007 Pp: 68-86. Gian Jyoti Institute of Management & Technology, Phase-2, Mohali, Punjab, India
21. Dr.P.Kameswara Rao (2008), Dr.N.R.V.Prabhu- “Motivational Level among MBA students for Entrepreneurship”
published by SAJOSPS RESEARCH JOURNAL –Vol.8 NO.2 January-June 2008 which is an International Journal of
Research, Jay’s Nest, M.G.Road, Adoor-691523 Kerala, India.
22. Dr.P.Kameswara Rao (2008), Dr.N.R.V.Prabhu"The Marvels of Job Satisfaction: A Case of HDFC" IES Anvesha- A
Journal of IES Management College & Research Centre Vol.1. No.1 Janualry-June,2008 Pp:70-78 by IES

MANAGEMENT COLLEGE & RESEARCH CENTRE, Indian education society's Management College & Research Centre,
Vishwakarma, M.D.LotlikarVidyaSankul, OPP.LilavathiHospital, BandraReclamation, Bandra(W) MUMBAI-400050
23. Dr.P.Kameswar aRao (2008) “Global Supply Chain Strategies and their impact on the Indian Market” a Research
Paper Published in TECNIA Journal of Management Studies, Vol:2: No:2, October-March 2008, 1-09pp. Published by
TECNIA Institute of Advanced Studies, Rohini, Delhi, India.
24. Dr.P.Kameswara Rao (2008) “New Supply Chain Dimensions of an Indian Company: A Case Study” a Research Paper
Published in SMART Journal of Business Management Studies, Vol4: No: 1. January-June 2008, 37-41pp. Published
by Bharathidasan University, Trichy, India
25. Dr.P.Kameswara Rao (2007) “The True Marketing Strategies for Indian Higher Education” a Research Paper Published
in PCTE Journal of Business Management, Vol: 4: No: 2, July-December 2007, 20-32pp. Published by Punjab College
of Technical Education, Ludhiana-142012 (Punjab), India.
26. Dr.P.Kameswara Rao (2007) “Challenges of Supply Chain Management for the Indian Industries” a Research Paper
Published in Bi-annual Journal of Management and Information Technology, PRAGYAAN Vol5: issue 1. April 2007, 10-
18pp. Published by Institute of Management Studies, Dehradun, India.
27. Dr.P.Kameswara Rao (2007) “The Impact of RFID in Supply Chain Management” a Research Paper Published in
GITAM Journal of Management Vol.5; No: 3, July-Sept 2007 148-163pp. Published by College of Management
Studies, GITAM, Visakhapatnam, Andhra Pradesh, India
28. Dr.P.Kameswara Rao (2007) “Strategic Knowledge Measurement” a Research Paper Published in SCMS International
Journal of Indian Management, Cochin Vol. IV, Number-II, April-June 2007 Page No: 05-17. Published by SCMS
Cochin, Kerala, India.
29. Dr.P.Kameswara Rao (2007) “Supply Chains and Channel Conflicts-Lessons to Indian Companies “a Paper Published
in Punjab Journal of Business Studies, Vol.2, No: 2, October-March 2007 Page No: 143-152. Published by Mata Gujri
College, Fatehgarh Sahib (Punjab), India.
30. Dr.P.Kameswara Rao (2007) “Emerging Trends in Retailing in India” a Paper Published in M-Infiniti Management
Journal, refereed Journal (International) Vol.1.No.2 March 2007. Published by SAI RAM ENGINEERING COLLEGE,
Chennai, India.
31. Dr.P.Kameswara Rao (2006)“HR’s Strategic Role in Building social Capital” a Paper published in a M-Infiniti
Management Journal, refereed Journal (International) Vol.1.No.1 April-September 2006. Published by SAI RAM
ENGINEERING COLLEGE, Chennai, India.
32. Dr.P.Kameswara Rao (2006) “Designing Supply Chain in E-Business Scenario” VISION Journal of Management in
VOL-1, 47-52pp 2006. Published by School of Management Sciences Bengal Engineering and Science University,
Shibpur, Howrah-711103, India.
33. Dr.P.Kameswara Rao (2006) “Attributes of Logistics Growth in India” VISION Journal of Management in 27-33pp-
2006. Published by School of Management Sciences Bengal Engineering and Science University, Shibpur, Howrah -
711103, India
34. Dr.P.Kameswara Rao (2006) “The Role of Logistics in Rural Marketing” The Economic Challenger” October-
December2006, Issue-33, 51-54pp. Published by “The Economic Challenger”, Ajmer, Rajastan, India.
35. Dr.P.Kameswara Rao (2006) “Strategic importance of Logistics and Supply Chain Management” a paper published in
AJBMR- Vol. 1 No. 2. October 2006 issue. Published by ACRM Journal of Business and Management Acharya
Institute of Management & Sciences, AIMS, I stage, I Cross, Peenya, Bangalore-58.
36. Dr.P.Kameswara Rao (2005) “What they don’t teach in B-Schools” a paper published in the Journal on Management
of NDIM. Published in a bi-annual referred journal of “New Delhi Institute of Management”, New Delhi (Jan-
June,2005)
37. Dr.P.Kameswara Rao (2004) “Research Abstract of my PhD” published in the GITAM Journal of Management.
Published by GITAM Visakhapatnam, India.

TEXT BOOKS PUBLISHED
 A text Book on ‘International Marketing Research’ published in the year 2011 by Excel Books Publishers, New
Delhi, India
By P Kameswara Rao, N R V Prabhu, ISBN: 978-81-7446-908-3 Rs. 395 pp. 528
This book offers a sound theoretical base supported by relevant and current examples, while explaining all phases of
developing and conducting international marketing research – from analyzing the nature and scope of the research, to
the preliminary stages, gathering data, designing the questionnaires, sampling, analyzing the data, and more. It also
includes numerous examples and provides valuable training in using the Internet for research purposes. This textbook
would be suitable for the graduate and postgraduate level courses like, BBA, MBA, MCom, CA and ICWAI in International
Marketing Research.
Click the Link to buy: http://www.amazon.com/International-Marketing-Research-Text-Cases-
ebook/dp/B00BI1G6E4/ref=sr_1_2?s=books&ie=UTF8&qid=1424320995&sr=1-2&keywords=kameswara+rao
Managerial Behavior and Effectiveness
E Ananda Raja, N R V Prabhu, P Kameswara Rao
Published by Excel Books (2010-11-19)//
ISBN 10: 8174468765 / ISBN 13: 9788174468765
This book explains the capacity of individuals who are effective in global roles. Further, it examines the relationship
between measures of effectiveness and the individual's background, personality, learning skills, knowledge of the job,
and the enactment of role behaviours. This book fulfills the need of a well-designed empirical study that tests the
theories and investigates whether the skills and capacities that are critical to effectiveness in the global role differ from
those skills and capacities critical to managerial effectiveness in a domestic role. 192 Yr.of Pub.2010
8174468765. Bookseller Inventory # 152544
Click the Link to buy: http://www.amazon.com/Managerial-Behaviour-Effectiveness-Ananda-
Raja/dp/8174468765/ref=sr_1_fkmr0_2?s=books&ie=UTF8&qid=1424321197&sr=1-2-
fkmr0&keywords=Managerial+Behavior+and+Effectiveness+by+E+Ananda+Raja%2C+N+R+V+Prabhu%2C+P+Kamesw
ara+Rao
A Text Book on “HRD” published in the year 2007 by TRIAD Publishers, Chennai, India
RESEARCH PAPERS PRESENTED & PUBLISHED IN CONFERENCE SOUVENIRS
1. Dr.P.Kameswara Rao (2010), Analysis of Ethical Consumerism in Ethical Trade a paper presented at an
International Conference on Consumer Protection and Globalization on January,2010 at Kalasalingam
University, Krishnankoil-626190, Virudhunagar Dist., Near Madurai, Tamil Nadu, India.
2. Dr.P.Kameswara Rao (2010), Impact of Marketing on Consumers in today’s Context” a paper presented at an
International Conference on Consumer Protection and Globalization on January,2010 at Kalasalingam
University, Krishnankoil-626190, Virudhunagar Dist., Near Madurai, Tamil Nadu, India.
3. Dr.P.Kameswara Rao (2010), A Study on Service Quality in Cooperative Bank, Surandai, Tamil Nadu” a paper
presented at an International Conference on Consumer Protection and Globalization onJanuary,2010 at
Kalasalingam University, Krishnankoil-626190, Virudhunagar Dist., Near Madurai, Tamil Nadu, India.
4. Dr.P.Kameswara Rao (2010), “Role of Corporate Social Responsibility in Consumer Protection” a paper presented at
an International Conference on Consumer Protection and Globalization onJanuary,2010 at Kalasalingam
University, Krishnankoil-626190, Virudhunagar Dist.., Near Madurai, Tamil Nadu, India.
5. Dr.P.Kameswara Rao (2009) ‘World’s Financial Crisis and the Solutions by Future Business Managers’ a paper
presented at an International Conference on ‘Seventh AIMS International Conference on Management (AIMS-7)’
organized by AIMS International & IIMB, Bangalore, Karnataka, India on 20-23, October 2009.
6. Dr.P.Kameswara Rao (2009) ‘Global Economic Crisis and Lessons for the students of Business Administration’ a
paper presented at an International Conference on ‘Seventh AIMS International Conference on Management
(AIMS-7)’ organized by AIMS International & IIMB, Bangalore, Karnataka, India on 20-23, October 2009.
7. Dr.P.Kameswara Rao (2009) ‘Global Dimensions of Human Resource and its Impact’ a paper presented at an
International Conference on ‘Seventh AIMS International Conference on Management (AIMS -7)’ organized by
AIMS International & IIMB, Bangalore, Karnataka, India on 20-23, October 2009.

8. Dr.P.Kameswara Rao (2009) ‘Corporate Social Responsibility and Global Economic Crisis’ a paper presented at an
International Conference on ‘Seventh AIMS International Conference on Management (AIMS -7)’ organized by
AIMS International & IIMB, Bangalore, Karnataka, India on 20-23, October 2009.
9. Dr.P.Kameswara Rao (2009) ‘Role of Ethics and Social Responsibility in Consumer Marketing’ a paper presented at a
National Conference on ‘Emerging Strategies and Practices in Management to Address Global Economic Crisis ’
organized by the S.Veerasamy Chettiar College of Engineering & Technology, Puliangudi-627855, Tamil Nadu, India
on 23rd
October 2009.
10. Dr.P.Kameswara Rao (2009) ‘Role of Marketing in the Banking Sectors’ a paper presented at a National Conferenceon
‘Emerging Strategies and Practices in Management to Address Global Economic Crisis’ organized by the S.Veerasamy
Chettiar College of Engineering & Technology, Puliangudi-627855, Tamil Nadu, India on 23rd
October 2009.
11. Dr.P.Kameswara Rao (2008)‘THE DEVELOPING COUNTRIES' PRIORITIES FOR NEGOTIATIONS AT THE WTO’
a paper presented at an International Seminar on ‘WTO Research’ organized by the Indian Institute of
Management Kozhikode I.I.M Campus, Calicut - 673 570 Kerala INDIA on 26-27th
December 2008.
12. Dr.P.Kameswara Rao (2008) ‘SOUTH ASIAN REGIONAL TRADE AGREEMENTS A SPECIAL FOCUS ON INDIA’ a
paper presented at an International Seminar on ‘WTO Research’ organized by the Indian Institute of
Management Kozhikode, I.I.M Campus, Calicut - 673 570 Kerala INDIA on 26-27th
December 2008.
13. Dr.P.Kameswara Rao (2008) ‘The Analysis of advertising appeal of Hyundai motors, Chennai’ a Research Paper
presented at a Sixth International Seminar on ‘Modern and Ancient management’ organized by the AIMS
INTERNATIONAL & IBA, New Delhi, India on 28-31th
December 2008.
14. Dr.P.Kameswara Rao (2008) ‘The Measurement of Job Satisfaction of Advisors-A Case study of Reliance Life
Insurance a Research Paper presented at a SixthInternational Seminar on ‘Modern and Ancient management’
organized by the AIMS INTERNATIONAL & IBA, New Delhi, India on 28-31th
December 2008.
15. Dr.P.Kameswara Rao (2008) ‘The Latest Trends in Organized Retailing in India’ a paper presented at a National
Level Seminar on ‘Emerging Trends in Retail Management’ organized by the Faculty of Management, HR &
Commerce, Sri Chandrasekharendra Saraswathi ViswaMaha vidyalaya, SCSVMV University, Enathu, Kanchipuram-
631561, Tamil Nadu, India on 26-27th
July 2008.
16. Dr.P.Kameswara Rao (2008) ‘The Latest Trends in Organized Retailing in India’ a paper presented at a National
Level Seminar on ‘Emerging Trends in Retail Management’ organized by the Faculty of Management, HR &
Commerce, Sri Chandrasekharendra Saraswathi Viswa Maha vidyalaya, SCSVMV University, Enathu, Kanchipuram-
631561, Tamil Nadu, India on 26-27th
July 2008.
17. Dr.P.Kameswara Rao (2008) ‘A comparative study between large organized food and grocery retailers in India’ a
paper presented at a National Level Seminar on ‘Emerging Trends in Retail Management’ organized by the Faculty
of Management, HR & Commerce, Sri Chandrasekharendra Saraswathi Viswa Mahavid yalaya, SCSVMV University,
Enathu, Kanchipuram-631561, Tamil Nadu, India on 26-27th
July 2008.
18. Dr.P.Kameswara Rao (2008) “Business Ethics and Corporate Social Responsibility in India” a paper presented at a
UGC Sponsored National Level Conference on “Business Ethics and Corporate Governance and Social
Responsibility” organized by the Department of Management Studies, School of Management, Pondicherry University,
Puducherry-605 014, Tamil Nadu, India on 12-13th
April 16, 2008.
19. Dr.P.Kameswara Rao (2008) “Approaches towards Corporate Social Responsibility in India” a paper presented at a
UGC Sponsored National Level Conference on “Business Ethics and Corporate Governance and Social
PUducherry-605 014, Tamil Nadu, India on 12-13th
April 16, 2008.

20. Dr.P.Kameswara Rao (2008) “Benefits of Social Marketing through Corporate Social Responsibility” a paper presented
at a UGC Sponsored National Level Conference on “Business Ethics and Corporate Governance and Social
PUducherry-605 014, Tamil Nadu, India on 12-13th
April 16, 2008.
21. Dr.P.Kameswara Rao (2008) “Emerging Service Dimensions of Heath Tourism in India” a paper presented at a
National Level Conference on “Changing role of Service Sector-A Global Perspective”(NCOSS-08) organized by the
Department of Management Studies, Kalasalingam University, Krishnankoil-626190, Virudhunagar District, Tamil
Nadu, India on 7-8th
March.2008.
22. Dr.P.Kameswara Rao (2008) “Improvement of Service Quality through Branch Optimization” a paper presented at a
National Level Conference on “Changing role of Service Sector-A Global Perspective”(NCOSS-08) organized by the
Department of Management Studies, Kalasalingam University, Krishnankoil-626190, Virudhunagar District, Tamil
Nadu, India on 7-8th
March.2008
23. Dr.P.Kameswara Rao (2007) “The impact of Growth Strategy in Small Entrepreneurial Businesses” a paper presented
at an International Level Conference on “Entrepreneurship in the Globalized Economy” organized by SRM-
University, Kattankulatur, Chennai. Tamil Nadu, India on 21st
and 22nd
December, 2007.
24. Dr.P.Kameswara Rao(2007) “The impact of Social Marketing on Health Services in India ”a paper presented at an
National Level Conference on “Significance of Social Marketing in India” organized by VIT-Business School, VIT-
University, Vellore. Tamil Nadu, India on 26th
and 27th
October, 2007.
25. Dr.P.Kameswara Rao(2007) “Successful Company-Specific Strategies through Market Convergence”a paper
presented at an National Level Seminar on “Changing Paradigms in Management" organized by Department of
Business Administration, Annamalai University, Annamalai Nagar - 608 002. Tamil Nadu, India on 22nd
September,
2007.
26. Dr.P.Kameswara Rao(2007) “Managing Human Capital in the globalized Era” a paper presented at an International
Conference on “Global Business Strategy in Competitive Environment” organized by Sri Sai Ram Institute of
Management Studies of Sri Sai Ram Engineering College, Chennai, Tamil Nadu, India on 21st
September, 2007.
27. Dr.P.Kameswara Rao(2007) “Global Strategies for Logistics and SCM in Competitive Environment” a paper presented
at an International Conference on “Global Business Strategy in Competitive Environment” organized by Sri Sai
Ram Institute of Management Studies of Sri Sai Ram Engineering College, Chennai, Tamil Nadu, India on 21st
September, 2007.
28. Dr.P.Kameswara Rao.(2007) “Evaluating Performance Management Systems- Road map for Effective Practices” a
paper presented at an International Conference on “Global Business Strategy in Competitive Environment”
organized by Sri Sai Ram Institute of Management Studies of Sri Sai Ram Engineering College, Chennai, Tamil Nadu,
India on 21st
September, 2007.
29. Dr.P.Kameswara Rao(2007) “Work Life Balance Initiatives –A Strategic Approach” a paper presented at an
International Conference on “Global Business Strategy in Competitive Environment” organized by Sri Sai Ram
Institute of Management Studies of Sri Sai Ram Engineering College, Chennai, Tamil Nadu, India on 21st
September,
2007.
30. Dr.P.Kameswara Rao(2007) “Brand as a Successful Strategic Asset” a paper presented at an International
Conference on “Global Business Strategy in Competitive Environment” organized by Sri Sai Ram Institute of
Management Studies of Sri Sai Ram Engineering College, Chennai, Tamil Nadu, India on 21st
September, 2007.

31. Dr.P.Kameswara Rao(2007) “Global Level Distribution Strategies of a Company: A Case Study” a paper presented
and Published at a National Conference on “Challenges to Globalization to overcome them” organized by
M.N.M.Jain Engineering College, Thraipakkam, Chennai-600096 on 8th
March, 2007.
32. Dr.P.Kameswara Rao(2007) “The Impact of Global Supply Chain Strategies in the Indian Market: An Exploratory
Study” a paper presented and Published at a National Conference on “Challenges to Globalization to overcome
them” organized by M.N.M.Jain Engineering College, Thraipakkam, Chennai-600096 on 8th
March, 2007
33. Dr.P.Kameswara Rao (2007) “The Impact of Branch Optimization in Bank Marketing” a paper was presented and
published at a National Conference organized by Department of Management Studies, Andhra University,
Visakhapatnam, on 10th
March, 2007.
34. Dr.P.Kameswara Rao(2007) “Supply Chain Collaboration in the European and Indian Retail Grocery Sector” a paper
was presented and published at an International Conference on ‘Global Trends in Retailing’organized by Rajiv
Academy of Technology and Management, Mathura, India, on February, 26-28, 2007.
35. Dr.P.Kameswara Rao (2006)“Managing your Supply Chain in the New Global Order” a paper was presented and
published at an International Conference on ‘Marketing in the New Global Order’ organized by IIM-INDORE,
Madhya Pradesh, India on December 18-21, 2006.
36. Dr.P.Kameswara Rao (2006)“Supply Chain Collaboration in the New Global Order” a paper was presented and
published at an International Conference on Marketing in the New Global Order organized by IIM-INDORE,
Madhya Pradesh, India on December 18-21, 2006
37. Dr.P.Kameswara Rao (2006)“New Marketing Research Methods in the New Global Order” a paper was presented and
published at an International Conference on Marketing in the New Global Order organized by IIM-INDORE,
Madhya Pradesh, India on December 18-21, 2006
38. Dr.P.Kameswara Rao (2006)“Market Convergence and firm strategy: New Directions for Theory and Research” a
paper was presented and published at an International Conference on Marketing in the age of Convergence
organized by IIM-KOZIKODE, Kerala on January 7-8, 2006.
39. Dr.P.Kameswara Rao(2006)”Emerging Trends in Retail Marketing” a paper to be presented and published at Seventh
International Conference n Operations and Quantitative Management (ICOQM-7) August 3-5, 2006, Jaipur, India-
Jointly organized by AIMS International and University of Rajasthan.
40. Dr.P.Kameswara Rao(2006)” HR’s Strategic Role in Building Social Capital” a paper to be presented and published at
Seventh International Conference on Operations and Quantitative Management (ICOQM-7) August 3-5, 2006,
Jaipur, India- Jointly organized by AIMS International and University of Rajasthan.
41. Dr.P.Kameswara Rao(2006) “Designing Supply Chain -An E-business perspective” a paper to be presented and
published in August 6, 2006 in the Third International Conference on Logistics and Supply Chain Management
(ILSCM 2006), organised by PSG College of Technology, Peelamedu, Coimbatore-641004. India
42. Dr.P.Kameswara Rao(2006) “The role of HR in the e-economy” a paper to be presented and published on August
4, 2006 in the Third International Conference on Logistics and Supply Chain Management (ILSCM 2006),
organized by PSG College of Technology, Peelamedu, Coimbatore-641004.. India
43. Dr.P.Kameswara Rao (2006)“Career planning as a Mechanism of HRD” a paper was presented at a National
Conference on Emerging Trends in Business Research organized by Department of Management Studies

44. Dr.P.Kameswara Rao(2006) “The role of Logistics in the Rural Marketing in India” Presented and published on
August,10, 2006 in the National Conference conducted by VIT-Business School, Vellore Institute of Technology,
Deemed University, Vellore-632014,Tamil Nadu India.
45. Dr.P.Kameswara Rao (2006) “Supply Chain Perspective of Lean Production System” a paper was presented at a
National Conference on Emerging Trends in Business Research organized by Department of Management
Studies, Easwari Engineering College of SRM group on 31st
March, 2006.
46. Dr.P.Kameswara Rao (2005)“Competitive Advantage through e-SCM in India” a paper was presented and published
at a National Seminar on Achieving Competitive Advantage Through e -Business organized by Prestige
Institute of Management and Research, Indore on 10th
September, 2005
47. Dr.P.Kameswara Rao (2005) “University Level Coaching of HR Concepts using an ERP System” a paper was
presented at a National Colloquium on Management Organized by MCA SAINT GITS, Kottayam on 27th
March,
2005.
48. Dr.P.Kameswara Rao (2005) “Change Management in Power Sector Reforms” a paper was presented and published
at an UGC National Seminar on Power Sector Reforms: Challenges and Strategies organized by SV University,
Tirupathi on 25-26th
March, 2005.
49. Dr.P.Kameswara Rao (2005) “Women Empowerment & Strategies for Development” a paper was presented and
Published at a National Seminar on Dimensions of Women Empowerment organized by Sri Venkteswara
University PG Centre, Kavali, Nellore Dist. on 19-20th
March, 2005.
50. Dr.P.Kameswara Rao (2005) “A Paradigm shift in Human Capital formation in the 21st
Century” a paper was
presented and published at an International Conference on “Human Capital Formation in the 21st
Century-
Is a New Paradigm Needed? Organized by University of Delhi on December 4-6, 2005.
51. Dr.P.Kameswara Rao (2004) “Knowledge Management and its applications in Global Economy” a paper was
presented and Published at an International Seminar on Competing in a Global Economy Conducted by TIME
Business School, Tirupathi on,11-13th December, 2004
52. Dr.P.Kameswara Rao (2003) “New Frontiers of Strategic Brand Management” a paper was presented and published
at NICOM-2003, International Seminar on Strategic Marketing in the Global Economy Organized by Nirma
Institute of Management, Ahmadabad on 02-04th
January, 2003.
53. Dr.P.Kameswara Rao (2003) “The Reservation policy for SSI Sector in India” a paper was presented and Published at
the National Seminar on Small Industry Development in India Conducted by Andhra University,
Visakhapatnam sponsored by UGC SPECIAL ASSISTANCE PROGRAMME PHASE-III on 30-31st January, 2003.
REVIEWER FOR EUROPEAN JOURNAL OF OPERATIONS RESEARCH
Title of the Paper: A Manufacturer Distribution Issue: How to Manage an Online & a Traditional
Retailer?
Code: EJOR-D-12-2863
Date: May 22 2013 10:04:31
Title of the Paper: Willingness-to-Pay Estimation with Choice-Based Conjoint Analysis: Addressing Extreme
Response Behaviour with Individually Adapted Designs
Code: EJOR-D-10-02416R1
Action Links: View Review Comments View Decision Letter Send E-mail
Date: Dec 1 2011 5:43:19
Title of the Paper: The Effects of Demand Uncertainty on Channel Structure
Code: EJOR-D-09-00618R1
Date: Nov 12 2009 11:10:01

Title of the Paper: The Effects of Demand Uncertainty on Channel Structure
Date: Jul 1 2009 8:13:45
Title of the Paper: An problem-solving approach to product design using decision tree induction based on
intuitionist fuzzy
Date: Aug 17 2007 5:31:38
Title of the Paper: Time-based Replenishment and Dispatching Policy with Stochastic Lead Time for Vendor
Managed Inventory Systems: Analytical Model and Simulation
Date: Nov 2 2006 4:00:26
REVIEWER FOR THE FOLLOWING JOURNALS (LATEST)-----:(Certificates are available)
1. I wish to state that Prof. P. Kameswara Rao acted in the capacity of a reviewer for our journal,
Journal of Scientific Research and Studies (JSRS) by reviewing the manuscript JSRS-15-023 with
the title: THE IMPACT OF INTEGRATED COMMMUNICATION TECHNOLOGY [ICT]
DRIVEN MARKETING EDUCATION IN NIGERIA. (16th February, 2015)
2. I wish to state that Prof. P. Kameswara Rao has acted in the capacity of a reviewer for our journal,
Peak Journal of Social Science and Humanities (PJSSH) by reviewing the manuscript PJSSH-15-004
with the title: INNOVATION ON EDUCATION POLICY: How A Less Developed Area was
Transforming into A Performing one, A Case Study of Jembrana Regency-Bali, 2001-2005.
(17th February, 2015)
EDITOR-IN-CHIEF: International Journals of Multidisciplinary Research
Academy (IJMRA) Click the link: http://www.ijmra.us/editor
GUEST LECUTURES DELIVERED
 Delivered a Guest Lecture on “Communicating the Sales Message” at Department of Management Studies,
Sambhram Institute of Technology, M.S.Palya, Jalahalli East, Bangaore-560097, Karnataka, India on 24th
April, 2008.
 Delivered a Guest Lecture on “Marketing Channels and Supply Chain Management” at Department of Management
Studies, Sambhram Institute of Technology, M.S.Palya, Jalahalli East, Bangaore-560097, Karnataka, India on 24th
March, 2008.
 Delivered a Guest Lecture on “The Implications of Organizational Behaviour on today’s Corporate” at Department of
Management Studies, Sambhram Institute of Technology, M.S.Palya, Jalahalli East, Bangaore -560097, and
Karnataka, India on 12th
February, 2008.
 Delivered a Guest Lecture on “The need of Goal Setting for Engineering Students” at Mechanical Engineering
Department of Kalasalingam University, Tamil Nadu on 22nd
August, 2007.
 Delivered a Guest Lecture on “Paradigm Shift in Marketing in today’s context” SRM- Valliammai Engineering College,
Kattankulatur, Chennai, India, June, 2007.
CONFERENCE CHAIR PERSON
 Chair Person of a Session at a National Level Conference on “Socio-Economic Development of Women- Indian
Scenario” organized by SRM-Valliammai Engineering College, SRM-University, Chennai, India (April, 2007).
 Chair Person of a Session at an International Conference on “Global Business Strategy in Competitive
Environment” organized by Sri Sai Ram Institute of Management Studies of Sri Sai Ram Engineering College,
Chennai, Tamil Nadu, India on 21st
September, 2007.
 Chair Person of a Session at an International Symposium on ‘Global Business Opportunities and Challenges” on
15th
&16th
February, 2007, Organized by Forum of Commerce- Department of Commerce-LOYOLA COLLEGE, Chennai,
India.
KEY NOTE SPEAKER & CHIEF GUEST AT CONFERENCES
 ‘Chief Guest’ for the valedictory function at a National Conference on “Emerging Strategies and Practices in
Management and Address Global Economic Crisis” on 23rd
October, 2009 at SVCET, Puliangudi, Tamil Nadu.
 Key Note Speaker at a National Level Conference on “Socio-Economic Development of Women- Indian Scenario”
organized by SRM-Valliammai Engineering College, SRM-University, Chennai, India (August, 2007).
 Chief Guest for the valedictory function of National Conference on ‘Emerging Strategies and Practices in
Management to Address Global Economic Crisis’ organized by the S.Veerasamy Chettiar College of Engineering &
Technology, Puliangudi-627855, Tamil Nadu, India on 23rd
October 2009

ACADEMIC PROGRAMMES ORGANIZED
1. A Management Development Programme on ‘Success through Salesmanship’ was organized on 23/04/2010 at KLU
University.
2. International Conference on ‘Globalization and Consumer protection” sponsored by IIPA, New Delhi at
Kalasalingam University in the capacity of Organizing Chair. GRANT RECEIVED FROM IIPA NEW DELHI is
Rs.1,50,000/-
3. Organized an FDP on ‘Effective Teaching Skills through Case Study Methodology’ for Management Faculty on 17 -18th
April, 2009.
4. FDP-Effective Teaching Methods- Organized at ICFAI UNIVERSITY, TIRUPATHI
5. MDP-Effective Sales Skills- Organized at ICFAI UNIVERSITY, TIRUPATHI
6. Organized a ‘Placement Training Programme’ for our IIIrd Semester MBA Students on 22-23-11, 2008.
7. Organized a ‘Placement Training Programme’ for our IIIrd Semester MBA Students on 03-04, 2008.
8. Organized a ‘One day workshop on Pre-Placement Orientation’ for our MBA Students on 05/-7/2008.
9. Organized a ‘Placement Training Programme’ for our IIIrd Semester MBA Students by Mrs.Reena Das of Ma -Foi
Consultants, Chennai in the month of February, 2008.
10. Organized a ‘Placement Training Programme’ for our IIIrd Semester MBA Students on by Mr.Sashikanth Jayaraman,
Bajaj Allianz Ltd & Mr.Harish, Satyam computers, Chennai in the month of March, 2008.
Bajaj Allianz Ltd & Mr.Harish, Satyam computers, Chennai in the month of August, 2008.
Bajaj Allianz Ltd & Mr.Harish, Satyam computers, Chennai in the month of September, 2008.
13. Organized a ‘Placement Training Programme’ for our IIIrd Semester MBA Students by HR -Manager from HDFC
Insurance Co. Ltd in the month of October, 2008.
14. Organized a ‘Mock Interviews’ for our IIIrd Semester MBA Students by Mr.Durai, Sr.Lecturer, Dr.P.Kameswara Rao
and other Faculty members of the MBA Department in the month of October, 2008.
15. Organized “Mock Interview” Programme for 69 B.Tech (IT) Students in the during 5/1//2008 and 7/1/2008,
Kalasalingam University, Tamil Nadu, India
16. Organized “Mock Interview” Programme for 62 B.Tech (Bio-Tech) Students in the on 10/1//2008 Kalasalingam
University, Tamil Nadu, India
17. Organized “Mock Interview” Programme for 65 B.Tech (EEE) Students in the on 10/1//2008 Kalasalingam University ,
Tamil Nadu, India
18. FDP-Effective Teaching Methods- Organized at ICFAI UNIVERSITY, TIRUPATHI
19. MDP-Effective Sales Skills- Organized at ICFAI UNIVERSITY, TIRUPATHI
20. International Executive Interaction Programme-A German Professor was invited. This programme is organized at
Agni School of Business Excellence as a Director
21. FDP on Effective Teaching Methodologies is organized at Agni School of Business Excellence as a Director
22 +10 more
References:
1. Dr.V,KrishnaMohan,Professor- Marketing, Registrar,Dr B.R.Ambedkar University,Srikakulam,Etcherla -
534210(AP) , Mob: +91-9490475588; Email:vaddadi_km@sify.com
2. Prof.SureshMishra
ChairProfessor,IIPA IPESTATE, RING ROAD,NEW DELHI-2. Mobile:+91-9312413955
Email:drsureshmisra@gmail.com
3. Dr.N.R.V.Prabhu, DIRECTOR. AGNICOLLEGEOF TECHNOLOGY, OMR, Thalambur, CHENNAI- 600130
Mobile:+91-9841377888. Email:drnrvprabhu@yahoo.com
4. Prof.B.Appa Rao, Professor Emeritus, DCMS, Andhra University, Visakhapatnam-530003
Andhra Pradesh, India.Mobile: +91-9393127417
Email: bapparaoau@gmail.com

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