Itxaso del Palacio, Partner at Notion Capital, discussed with a number of European founders their best practices in building a PLG company. In this session, she will share the 6 main tips that came out of these conversations.

1. ITXASO DEL PALACIO
Partner
Notion.vc
The 6 Secrets to Building a PLG
Business with Notion Capital

2. Number of PLG unicorns minted per year
The growth of PLG in Europe

3. The 6 Secrets of Building a PLG Business
Real PLG
Pricing
Growth & NRR
Stickiness
Personalised
Born, not made Going from sales-led to PLG is doable, but not easy
PLG is not freemium. Embrace the usage-based pricing
PLG can also be used for account expansion, not
only for new revenue
Use the product to build a system of record, embrace
collaboration, build virality within the product
Customize the experience. Make users feel that the
product is just for them
Say no to short-term revenue to build a true PLG
business

4. 1. This is just a sample of best practices shared by the community. Let’s keep adding to it!
2. There is a massive opportunity to build PLG businesses from Europe
3. Join the community of experts!
My Top Takeaways

5. THANK YOU