The 6 Secrets to Building a PLG Business with Notion Capital

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Itxaso del Palacio, Partner at Notion Capital, discussed with a number of European founders their best practices in building a PLG company. In this session, she will share the 6 main tips that came out of these conversations.

Business

Number of PLG unicorns minted per year
The growth of PLG in Europe

The 6 Secrets of Building a PLG Business
Real PLG
Pricing
Growth & NRR
Stickiness
Personalised
Born, not made Going from sales-led to PLG is doable, but not easy
PLG is not freemium. Embrace the usage-based pricing
PLG can also be used for account expansion, not
only for new revenue
Use the product to build a system of record, embrace
collaboration, build virality within the product
Customize the experience. Make users feel that the
product is just for them
Say no to short-term revenue to build a true PLG
business

1. This is just a sample of best practices shared by the community. Let’s keep adding to it!
2. There is a massive opportunity to build PLG businesses from Europe
3. Join the community of experts!
My Top Takeaways

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The 6 Secrets to Building a PLG Business with Notion Capital

1. ITXASO DEL PALACIO Partner Notion.vc The 6 Secrets to Building a PLG Business with Notion Capital

2. Number of PLG unicorns minted per year The growth of PLG in Europe

3. The 6 Secrets of Building a PLG Business Real PLG Pricing Growth & NRR Stickiness Personalised Born, not made Going from sales-led to PLG is doable, but not easy PLG is not freemium. Embrace the usage-based pricing PLG can also be used for account expansion, not only for new revenue Use the product to build a system of record, embrace collaboration, build virality within the product Customize the experience. Make users feel that the product is just for them Say no to short-term revenue to build a true PLG business

4. 1. This is just a sample of best practices shared by the community. Let’s keep adding to it! 2. There is a massive opportunity to build PLG businesses from Europe 3. Join the community of experts! My Top Takeaways

5. THANK YOU

Editor's Notes

In recent years, the number of PLG business has exploded Insert the graph of new PLG unicorns in Europe on a yearly basis Explain the DATA COLLECTION - methodology Introduce the next slide with the 6 main points collected
Marti from Gretel.co - helps people in an organization search through their internal data without having to open any new taps Gretel connects marketing teams with all the information they need to be informed and productive.

The 6 Secrets to Building a PLG Business with Notion Capital

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Editor's Notes