Advertising is dead. Long live Advertising.
Advertising agency business model as we know it, is dead. Dwindling margins, frequent pitches, FB, Google & consultancies stealing growth from WPP, Publicis and other holding companies... The business is obviously broken.
Here's my idea to fix it.
Earlier, I had written about this idea here - https://truthaboutbranding.com/2016/12/14/the-advertising-agencies-of-future-will-be-open-sourced/
for which I won the WPP Atticus Award 2016.