Driving brand demand amidst uncertainty
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The document discusses how brands can create demand and drive growth. It emphasizes that brands are a key driver of growth and not just "nice to have". It identifies four keys to creating brand demand: clarity around purpose and value, connection with customers and community, momentum to stay top-of-mind and drive sales, and internal alignment of vision, goals and autonomy. With clarity, connection, alignment and momentum, brands can strengthen their value proposition, communicate effectively, and deliver their message to all stakeholders to land their brand message and get results.
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Driving brand demand amidst uncertainty
- 1. BRAND DEMANDCreating clarity and driving growth amidst uncertainty Lauren Perkins @LaurenPerkins Serial Entrepreneur and Startup CMO Linkedin.com/IN/LaurenPerkinsCMO
- 2. LAUREN PERKINS Serial Entrepreneur | Startup CMO | Author | Speaker
- 3. BRAND: A Startup Secret Weapon
- 4. BRAND IS NOT “nice to have” BRAND IS a key driver of growth
- 6. BRAND KEYS TO DEMAND CREATION ● Clarity ● Connection ● Momentum ● Alignment
- 11. Strengthen Value Prop Communicate Effectively Vision & Values Be crystal clear on your vision & values How to Enable Brand Demand? Give your customers reasons to believe Find ways to stay ahead of the curve Deliver your message to ALL Your stakeholders
- 12. LAND YOUR BRAND MESSAGE
- 13. GETTING RESULTS Clarity Creates Confidence Connection Builds Trust Alignment Builds Autonomous Teams Momentum Drives Outcomes You know your purpose, promise and value to all stakeholders Your customers trust you to deliver on your promise Your org is enabled to drive decision making & impact Your reputation attracts attention, virility & customers
- 15. QUESTIONS?
Editor's Notes
- NOT SURE IF THIS SLIDE WILL BE YOUR INTRO OR USE NEXT SLIDE Startup CMO for 15+years Author of “The Community Managers Playbook: How to Build Brand Awareness and Customer Engagement” Competitive athlete & no stranger to managing crisis
- OPTIONAL SLIDE/CAN CHANGE IMAGE AND ADD TEXT Startup CMO for 15+years Author of “The Community Managers Playbook: How to Build Brand Awareness and Customer Engagement” Competitive athlete & no stranger to managing crisis
- SIMPLE SLIDES FOR COMPLEX TIMES
- I’m here to talk about developing your brand to create clarity and drive outcomes amidst uncertainty.
- I’m here to talk about developing your brand to create clarity and drive outcomes amidst uncertainty.
- TPts: clarity of vision brings/attracts your people to you! this is why niche audiences and communications work so well! AND it also creates clarity for those that aren't your people - that you're not or not right now NOTE: vision on where to point the rocket ship is most important to your people; for startups we want to create clarity on what promise they can expect you to deliver on NOW so there's no miscommunication or false expectations about things that are far in the future
- Sense of community (brand is clear) Put in tps: Humanity relatability April 16, 2020, 1:27 AM LP Lauren Perkins for tking pts: soul cycle is a great example of a cult like community ?? is github in tech? need some other examples? maybe slack? April 15, 2020, 8:40 PM
- Land your message, validate it to build a deeper brand foundation → hook and move customers toward the action you want them to take [1] Messaging triangle
- I’m here to talk about developing your brand to create clarity and drive outcomes amidst uncertainty.
- I’m here to talk about developing your brand to create clarity and drive outcomes amidst uncertainty.