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Brand Positioning BCI  February 2010
OBJECTIVES <ul><li>To identify and endorse: </li></ul><ul><li>A set of key words that defines the BCI brand </li></ul><ul>...
Objectives <ul><li>OBJECTIVES TODAY </li></ul><ul><li>To build a sense of the words that give BCI a communication platform...
Strengths and values Connection Right way Results  Goal driven History  Advice Safe Integrity Guidance Trust
‘ BCI’ness The Way We Do Things Around Here’ HONEST BEHAVIOURAL  SUPPORTS STRENGTH TRUST ADVICE <ul><ul><li>RESULTS </li><...
BRAND PYRAMID Your point of difference  <ul><li>FOCUSED </li></ul><ul><li>Persistent </li></ul><ul><li>Proactive </li></ul...
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Brand Results

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Brand Positioning BCI

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Brand Results

  1. 1. Brand Positioning BCI February 2010
  2. 2. OBJECTIVES <ul><li>To identify and endorse: </li></ul><ul><li>A set of key words that defines the BCI brand </li></ul><ul><li>Key elements of a strategy for the implementation and communication of the BCI brand </li></ul>
  3. 3. Objectives <ul><li>OBJECTIVES TODAY </li></ul><ul><li>To build a sense of the words that give BCI a communication platform/base </li></ul><ul><li>To create a communication platform that is meaningful and memorable (Different - emotional) </li></ul><ul><li>To articulate BCI as the outside world see you </li></ul><ul><li>LATER </li></ul><ul><li>To use these words as the guiding values that underpin BCI culture and behaviour </li></ul><ul><li>To get clients and potential clients to see that BCI does great work </li></ul>
  4. 4. Strengths and values Connection Right way Results Goal driven History Advice Safe Integrity Guidance Trust
  5. 5. ‘ BCI’ness The Way We Do Things Around Here’ HONEST BEHAVIOURAL SUPPORTS STRENGTH TRUST ADVICE <ul><ul><li>RESULTS </li></ul></ul>CONNECTIONS Building networks of business people. Being able to communicate with targets Delivering good advice. Showing how to maximise a business. Directing and controlling the agenda An obligation to put good buyers and sellers together. No manipulation or bad sales. Win-win is selling a good business to a good client. Maximising the potential. Working for the vendor Truthful. Telling how it is. Communicating as a priority. Understanding both sides. Seeking the truth Pool of resources and info. Being able to talk to audiences is powerful and delivers results. Reputation as an honest broker will return clients and gain referrals Clients will depend upon you. A person who you can rely on to deliver knowledge and good advice Allowing people to achieve their life goals. Success in sales No compromise on values and personal integrity. No secrets or changes of getting it wrong
  6. 6. BRAND PYRAMID Your point of difference <ul><li>FOCUSED </li></ul><ul><li>Persistent </li></ul><ul><li>Proactive </li></ul><ul><li>Driven </li></ul><ul><li>Goal oriented </li></ul><ul><li>GROWTH </li></ul><ul><li>Improvement </li></ul><ul><li>Sustainability </li></ul><ul><li>Long term </li></ul>Your Values Your strengths <ul><li>HISTORY </li></ul><ul><li>Long term </li></ul><ul><li>Family </li></ul><ul><li>Trusted </li></ul><ul><li>CONNECTED </li></ul><ul><li>Network </li></ul><ul><li>Knowledgeable </li></ul><ul><li>SMO Expert </li></ul><ul><li>PR potential </li></ul><ul><li>EXPERIENCED </li></ul><ul><li>Advisors </li></ul><ul><li>Knowledge </li></ul><ul><li>IP </li></ul><ul><li>Proven process </li></ul><ul><li>INTEGRITY </li></ul><ul><li>Honest </li></ul><ul><li>Trust </li></ul><ul><li>Reliable </li></ul><ul><li>Straight talking </li></ul><ul><li>SUPPORT </li></ul><ul><li>No hidden agenda </li></ul><ul><li>Introductions </li></ul><ul><li>Continuity </li></ul><ul><li>GUIDANCE </li></ul><ul><li>Knowledgeable </li></ul><ul><li>Advice </li></ul><ul><li>Respected </li></ul><ul><li>Community </li></ul>Achieving life goals

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