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Transforming your organisation – One post it note at a time.
Agile Cymru | 5th July 2016 | London
Digital Ambassador, MSLG...
Hello
Agencies
In marketing and advertising, how does this REALLY
work?
Being Agile
In marketing and advertising, how does this REALLY
work?
Being Agile
Our environment
Being someone who evolves and evolves others
can be demanding, what keep us going?
Why do we do this?
Our environment
Most common problem statements that can provide the focus for change in advertising and marketing:
 Our c...
Our environment
 If we don’t pivot on how we do things, we are going to lose clients and staff.
 Executives just don’t g...
Questions
So, being someone who evolves and evolves others is demanding of everyone, what keep us going?
Why do we do this...
Visibility
Moving from observation to orientation – WRITE IT DOWN!
What can you do tomorrow? be specific.
Focus
What part of the agile manifesto do you want to focus on
and make stick?
What can you do tomorrow? be specific.
The Team
Best Principles of the team;
Focused, Flexible, Autonomous, Small, Talented,
Established, Stable & Together
Collaboration
Build a framework to start with that everyone can follow
easily.
Discover & Create
The Exercise
Break into groups, nominate a speaker,
brainstorm and report back
Thank You
Transform your organisation, one post it note at a time
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Transform your organisation, one post it note at a time

What do we really need to do for our business to transform and how do we engage the people we work with to contribute to that journey and sustain it?

In the context of a traditional advertising agency Leanne shares inspirational insights and outcomes on how she applied agile principles and tools at M&C, Saatchi and the MSLGROUP, to create great teams, improve workflow and raise team happiness.

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Transform your organisation, one post it note at a time

  1. 1. Transforming your organisation – One post it note at a time. Agile Cymru | 5th July 2016 | London Digital Ambassador, MSLGROUP UK @inspiredagile Leanne Page, Project Director & Continuous Improvement Lead
  2. 2. Hello
  3. 3. Agencies
  4. 4. In marketing and advertising, how does this REALLY work? Being Agile
  5. 5. In marketing and advertising, how does this REALLY work? Being Agile
  6. 6. Our environment Being someone who evolves and evolves others can be demanding, what keep us going? Why do we do this?
  7. 7. Our environment Most common problem statements that can provide the focus for change in advertising and marketing:  Our clients are really positive about our work but, to deliver at their level of expectations, we just don’t make profits consistently.  Budget pressures are harsh. We need help or we will go out of business.  The clients are always changing their mind and then expecting us to restart the clock and suck up sunk costs.  We seem to have lost our cultural roots and now people work in silos and just focus on doing their tasks rather than being part of the creative hotpot we once were.  Senior management are old school and don’t get our challenges. They often berate us for challenges we believe are beyond our control.  The clients criticise the agency to the senior team / directors of the agency. This is ruining our work relationships with the client.
  8. 8. Our environment  If we don’t pivot on how we do things, we are going to lose clients and staff.  Executives just don’t get it – there is now an unhealthy relationship between the leadership and the “doers".
  9. 9. Questions So, being someone who evolves and evolves others is demanding of everyone, what keep us going? Why do we do this? What does your environment need in order to create a great and team and produce great work? (what the book says vs what the real world)  What do people need to grow?  What do your people stand for?  What do they want?  What is happening around them? Is their a pull of joy or a pull of fear and frustration?  And Why? What Can We Be Asking Ourselves?
  10. 10. Visibility Moving from observation to orientation – WRITE IT DOWN! What can you do tomorrow? be specific.
  11. 11. Focus What part of the agile manifesto do you want to focus on and make stick? What can you do tomorrow? be specific.
  12. 12. The Team Best Principles of the team; Focused, Flexible, Autonomous, Small, Talented, Established, Stable & Together
  13. 13. Collaboration Build a framework to start with that everyone can follow easily.
  14. 14. Discover & Create The Exercise Break into groups, nominate a speaker, brainstorm and report back
  15. 15. Thank You

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