Understanding Executive Presence & Personal Branding to have a reputation in the organisation and to grow ourselves in the corporate world.

1. Executive Presence & Personal Branding
Prepared By :
Twinkle
Roll No. : 174
Section : Gamma

2. Executive Presence
 Executive presence is about your ability to inspire confidence
 Inspiring confidence in your subordinates that you’re the leader they
want to follow
 Inspiring confidence among peers that you’re capable and reliable
 Most importantly, inspiring confidence among senior leaders that you
have the potential for great achievements
 Executive presence is a skill, not a trait, that means it’s something you
can cultivate and build

3. Need Of Executive Presence
 Your executive presence determines whether you gain access to
opportunity
 There’s a saying in leadership, “All the important decisions about you
will be made when you’re not in the room"
 It’s true - whether it’s a decision about an important opportunity, a
promotion to a critical role or an assignment to a high-visibility project,
you won’t be in the room
 The opportunities you gain access to, depend on the confidence you’ve
inspired in the decision makers
 The more significant the opportunity, the more important executive
presence becomes

4. How To Build Your Executive Presence
 Have a vision, and articulate it well
 Understand how others experience you
 Build your communication skills
 Become an excellent listener
 Cultivate your network and build political savvy
 Learn to operate effectively under stress
 Make sure your appearance isn’t a distraction
 Remain connected, charismatic, confident, compassionate, credible,
consistent, clear and concise, calm and composed
 Have a coach approach

5. Tools Enhancing Online Presence
 Cyfe
 Brand24
 Wisestamp
 ClickMeeting
 Brandwatch
 Kissmetrics
 OptinMonster
 Twitter
 Linkedin
 Blogs

6. Do's Of Executive Presence
 Speak a little louder
 Speak a little slower
 Think how you are perceived
 Learn some local phrases
 Be clear on your entrance and exit lines
 Be relevant and on point
 Do show your personality
 Do connect to the top concerns of senior leaders

7. Don'ts Of Executive Presence
 Don’t show your work
 Don’t read the deck
 Don’t use same tone while speaking
 Don’t switch languages
 Avoid rehearsed or funny lines
 Don’t speak too much in a single phase

8. Executive Presence For CEOs
 Connect with the audiences viscerally and emotionally
 Speak with conviction and passion
 Adjust their style and approach to meet the needs of a global and
diverse audience
 Balance confidence
 Understand politics, nonverbals, and “read the room”
 Ask for feedback
 Engage others to inspire action or change
 Provide the highest level of satisfaction, and joy for team members

9. Personal Branding
 Personal Branding is the practice of marketing people and their careers
as brands
 It is an ongoing process of developing and maintaining a reputation and
impression of an individual, group or organization
 Your brand is your reputation, it’s your business card and it’s what you
are known for and how people experience you
 Delivering your personal brand clearly and with consistency creates an
experience with others that they will remember you

10. Difference : Executive Presence & Personal Branding
Executive Presence
 It is a measure of image and is not a measure
of performance
 Executive presence has three components
 Gravitas – how you act
 Communication – how you speak
 Appearance – how you look
 Your Executive Presence is:
 How others perceive your leadership
 How you carry your leadership amongst
others
 How responsible you are with your
leadership impact and influence
Personal Branding
 It is the practice of marketing people and their
careers as brands
 Four tenets of a personal brand are
 Know your strength
 Be clear about your values
 Realize your passion
 Understand your purpose
 Your Personal Brand is:
 What others expect from your leadership
 When others know what you expect from
them
 What represents the standards for
performance responsibility and accountability