11. Let’s look at
you as if you
were a BRAND.
What is a Brand?
A Brand is a reflection of you.
It is a satisfying experience that you count on,
a promise repeatedly fulfilled.
It is all the elements that
build loyal connection between a
customer and a product or company.
13. Beliefs matter most.
§ Our conviction is that, when it comes to success,
belief is a more powerful motivator than goals.
§ By that, we mean belief in the core commitment for
which a company or organization stands and is willing
to support, no matter what.
§ We call this approach,
Belief-based BrandingSM
Where to start?
14. Seven Tests of a Strong brand
1] Authentic…Is it true from the inside out?
2] Relational…Does the customer identify emotionally with the brand?
3] Clear…Does it know who it is and who it is not?
4] Consistent…Is the experience the same wherever you touch it?
5] Distinctive…What sets it apart?
6] Deliverable…Can it deliver on its promise?
7] Sustainable…Will it stand the test of time?
How do you
make a strong
Commercial
Brand?
15. How do you
build out at a
Brand?
Our Core Belief What motivates all we do
Our Vision How the world will be different by what we do
Our Mission What we will do to fulfill the vision
Our Persona Who we are
Our Promise What we guarantee we will deliver
Our Values How we will act
Our Approach Our specific methodology
Our Positioning Memorable, emotive distillation
Brand PlaSorm