9	
  Enterprise	
  eCommerce	
  Tips	
  You	
  Can	
  
Implement	
  In	
  The	
  Next	
  Six	
  Months	
  	
  	
  

	
  	
...
+Runs	
  eCommerce	
  opera5ons	
  
for	
  H2O	
  Plus	
  Worldwide	
  	
  
	
  
+Built	
  complex	
  eCommerce	
  Systems...
#9- Top Navigation : Sale

Category	
  NavigaPon	
  is	
  a	
  criPcal	
  component	
  to	
  
ecommerce	
  merchandising.	...
#8- Google Plus
#8- Google Plus

Search	
  –	
  Leverage	
  where	
  it’s	
  strong	
  
	
  
Customers	
  –	
  Are	
  your	
  customers	
 ...
Copyright 2013 Gartner
#7 Email Subject Lines
The purpose of the subject line is for the
customer to open the email
Wingdings and Colons (:)
Cade...
#6 Add to Cart
“Move the shopper nearer to completing
their purchase, which often means
sending them to the basket page.
M...
#5 Reviews
User Generated Content (UGC) like reviews
increases conversions and helps improve SEO.
On average, H2O+ has fou...
#4 Live Chat
Start where your customers abandon
your website
Proactive vs Reactive
The checkout flow is critical
Agent Ski...
#3 Distractions
Does this contribute to a user completing
the goal on the page?
The user did “X” and now will I receive “Y...
#2 Home Page
Use customer data to craft a home page strategy
Personalization is always a good idea
Use data to combat the ...
#1 Credit Card Type
Average	
  checkout	
  process*	
  includes	
  five	
  pages	
  and	
  
up	
  to	
  50	
  different	
  s...
WHAT YOU CAN DO RIGHT NOW

Itemize	
  things	
  you	
  learned	
  for	
  ecommerce	
  
	
  
Have	
  your	
  team	
  priori...
THANKS!

TwiVer:	
  @ryangripp	
  
Linkedin:	
  Ryan	
  Gripp	
  
rgripp@h2oplus.com	
  

FREE sample of H2O Plus Hand and...
Upcoming SlideShare
Loading in …5
×

9 Enterprise eCommerce Tips you can Implement in the next 6 months

3,280 views

Published on

Ecommerce and digital marketing

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
3,280
On SlideShare
0
From Embeds
0
Number of Embeds
2,290
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

9 Enterprise eCommerce Tips you can Implement in the next 6 months

  1. 1. 9  Enterprise  eCommerce  Tips  You  Can   Implement  In  The  Next  Six  Months           RYAN  GRIPP   PRESENTED  BY Manager,  eCommerce  H2O  Plus  
  2. 2. +Runs  eCommerce  opera5ons   for  H2O  Plus  Worldwide       +Built  complex  eCommerce  Systems   (Oracle  ATG,  IBM,  etc.)     +Founded  several  startups   (most  recently  @reeNuilders)   ABOUT   RYAN  
  3. 3. #9- Top Navigation : Sale Category  NavigaPon  is  a  criPcal  component  to   ecommerce  merchandising.  Luxury  brands  for  a   long  Pme  have  resisted  the  verbiage  of  “sale”.       However,  our  data  suggests  that  customers   respond  29%  beVer  with  “sale”  versus  “special   offers”.       Customers  aren’t  stupid  
  4. 4. #8- Google Plus
  5. 5. #8- Google Plus Search  –  Leverage  where  it’s  strong     Customers  –  Are  your  customers  there?     Budget  –    Will  social  drive  conversions?   “Google  Plus…is  like  a  ghost  town.”   Feb  2014  New  York  Times  
  6. 6. Copyright 2013 Gartner
  7. 7. #7 Email Subject Lines The purpose of the subject line is for the customer to open the email Wingdings and Colons (:) Cadence and time sensitive: "Last Chance, Ends Tonight, Exclusive” Final reminder for complimentary entry to attend the West Freelands BCI Cluster Conference 2006 (0.5%) Inside Football: Summer Training Camp Preview Issue (74.3%)
  8. 8. #6 Add to Cart “Move the shopper nearer to completing their purchase, which often means sending them to the basket page. Move the shopper to buy other items, which is best served by keeping visitors on the product page with a strong notification of the 'basket add'.” -Econsultancy
  9. 9. #5 Reviews User Generated Content (UGC) like reviews increases conversions and helps improve SEO. On average, H2O+ has found a 2X increase in conversion and up to 3X increase for those who create UGC like product reviews.
  10. 10. #4 Live Chat Start where your customers abandon your website Proactive vs Reactive The checkout flow is critical Agent Skill “44  percent  of  online  shoppers  liked  having  quesPons  answered  and   concerns  addressed  in  the  very  middle  of  the  purchase  process.”   -Forrester Making  Proac9ve  Chat  Work
  11. 11. #3 Distractions Does this contribute to a user completing the goal on the page? The user did “X” and now will I receive “Y”?
  12. 12. #2 Home Page Use customer data to craft a home page strategy Personalization is always a good idea Use data to combat the CEO or executive “gut instinct”   Data Subjectivity
  13. 13. #1 Credit Card Type Average  checkout  process*  includes  five  pages  and   up  to  50  different  steps.     The  credit  card  type  can  be  detected  by  looking  up   the  Issuer  IdenPficaPon  Number  (IIN),  which  is  part   of  the  first  6  digits  of  the  credit  card  number.     MasterCard:  51-­‐55   American  Express:  34,  37   JCB:  35   Diners  InternaPonal:  36   China  Union  Pay:  6200-­‐6250   *2012  Smashing  Design  Study  
  14. 14. WHAT YOU CAN DO RIGHT NOW Itemize  things  you  learned  for  ecommerce     Have  your  team  priori5ze  quick  wins  in  the   next  6  months     Rinse  and  repeat  every  6  months  
  15. 15. THANKS! TwiVer:  @ryangripp   Linkedin:  Ryan  Gripp   rgripp@h2oplus.com   FREE sample of H2O Plus Hand and Nail Cream! Grab one as you walk out!

×