Adrian Kingwell, Founder and Director at Mezzo Labs, gave this presentation at Mezzo Labs' "GAWA8: This Time it’s Personal: the Future of Marketing in Financial Services" event in November 2015.
Is personal shopping personal enough yet? - Simon BloomMezzo Labs
Simon Bloom, Strategic Alliances Director at Webtrends, gave this insightful presentation at Mezzo Labs' "Disruptive Technology in Web Analytics" event in September 2014.
Harnessing Data for Better Customer Experience and Company SuccessTreasure Data, Inc.
As big data has exploded, the ability for companies to easily leverage it has imploded. Organizations are drowning in their own information, unable to see the forest through the trees, while the big players consistently outperform in their ability to deliver a great customer experience, faster, cheaper…As a result, the vast majority of companies are scrambling to catch up and become more agile, data-driven, to use their data more effectively so they can attract and retain their elusive customers...
In this joint deck by 451 Research and Treasure Data, you will learn how to enable your line of business team to own their own data (instead of relying on IT) to be able to:
- deliver a single, persistent view of your customer based on behavior data
- make that data accessible to the right people at the right time
- Increase organizational effectiveness by (finally) breaking down silos with data
- enable powerful marketing tools to enhance the customer experience
Accelerate Revenue with a Customer Data PlatformLattice Engines
This webinar covers two things:
1. Steve Casey of Forrester Research walks through what a CDP is and key use-cases
2. Steve Scotkin, Senior Director of Marketing Technology at Thomson Reuters gives an inside look at how a Customer Data Platform is enabling Thomson Reuters transform into a customer-centric company.
Triggered Nurturing using Marketing Automation in Sitecore 9edynamic
In the past, triggering a lead nurturing program off of website behavior necessitated the use of data and analytics integrations of some type. For most platforms, it still does, but Sitecore had brought this functionality under one roof in their last version, and improved it even further in Sitecore 9.
Data Visualization Deck presented at I-COMJoyce Lin
Kevin Tan, CEO of Eyeota and Greg Herbst, VP Programmatic Solutions at Bombora were joint panelists on a data visualization presentation at the I-COM Global Summit 2016.
Is personal shopping personal enough yet? - Simon BloomMezzo Labs
Simon Bloom, Strategic Alliances Director at Webtrends, gave this insightful presentation at Mezzo Labs' "Disruptive Technology in Web Analytics" event in September 2014.
Harnessing Data for Better Customer Experience and Company SuccessTreasure Data, Inc.
As big data has exploded, the ability for companies to easily leverage it has imploded. Organizations are drowning in their own information, unable to see the forest through the trees, while the big players consistently outperform in their ability to deliver a great customer experience, faster, cheaper…As a result, the vast majority of companies are scrambling to catch up and become more agile, data-driven, to use their data more effectively so they can attract and retain their elusive customers...
In this joint deck by 451 Research and Treasure Data, you will learn how to enable your line of business team to own their own data (instead of relying on IT) to be able to:
- deliver a single, persistent view of your customer based on behavior data
- make that data accessible to the right people at the right time
- Increase organizational effectiveness by (finally) breaking down silos with data
- enable powerful marketing tools to enhance the customer experience
Accelerate Revenue with a Customer Data PlatformLattice Engines
This webinar covers two things:
1. Steve Casey of Forrester Research walks through what a CDP is and key use-cases
2. Steve Scotkin, Senior Director of Marketing Technology at Thomson Reuters gives an inside look at how a Customer Data Platform is enabling Thomson Reuters transform into a customer-centric company.
Triggered Nurturing using Marketing Automation in Sitecore 9edynamic
In the past, triggering a lead nurturing program off of website behavior necessitated the use of data and analytics integrations of some type. For most platforms, it still does, but Sitecore had brought this functionality under one roof in their last version, and improved it even further in Sitecore 9.
Data Visualization Deck presented at I-COMJoyce Lin
Kevin Tan, CEO of Eyeota and Greg Herbst, VP Programmatic Solutions at Bombora were joint panelists on a data visualization presentation at the I-COM Global Summit 2016.
Top ten tips for implementing Website PersonalisationRedEye
Take a read of the presentation our CRO Director gave at the Festival of Marketing 2017 on the top 10 tips to help you implement Website Personalisation.
Forrester Sales and Marketing Forum - Creating a Data Foundation for Personal...Lattice Engines
At the Forrester Sales and Marketing Forum, Lattice customer Akamai talks about how they structured their marketing technology and data stack to drive personalized buyer journeys and transform their marketing and sales.
Bombora - Intent data - The secret to smarter sales prospecting? - April 2016 Bombora
With increasing sophistication of marketing, flow of leads is not the problem – rather understanding which leads are worth following up is now the challenge for sales teams. Intent data can help marketing and sales teams to easily determine which leads are ‘worthy’.
This presentation was from a recent webinar, presented by Charles Crnoevich, Sales Director at Bombora. Charles discussed what intent data is and how it can be applied for smarter sales prospecting (in particular outbound calling).
The presentation also covers best practice case studies of how B2B companies are using intent data to optimise their lead-gen processes.
Measuring off-site traffic - Adrian KingwellMezzo Labs
Measuring Offsite Traffic was a presentation given at Mezzo Labs' "Getting Ahead in Web Analytics" event in February 2014. Topics covered include social media monitoring, ad-server (paid media) tracking and competitor benchmarking
People are increasingly expecting more personalized content and better customer experiences, but not at any cost. For marketers, it means rethinking the formats of content to reach customers across devices, the promotions to offer them based on time and context, or the alerts and notifications to push when they step into a physical store. Learn how Customer Data Platform technology allows marketers to gain a 360° view of their customers and personalize the customer experience.
We detail the challenges and opportunities associated with adoption of first party audience data. We discuss the relative strengths and limitations of other audience data, and provide a framework for expanding the use of first party data.
As mobile internet adoption begins to outpace desktop internet usage, more customers want to interact with retailers, vendors, and companies from their mobile devices. Companies need to implement pla
Nick Fleetwood, Head of Financial Services, Oracle’s Maxymiser - Optimization...Mezzo Labs
Nick Fleetwood, Head of Financial Services at Oracle’s Maxymiser, gave this presentation at Mezzo Labs' "GAWA8: This Time it’s Personal: the Future of Marketing in Financial Services" event in November 2015.
Adrian Kingwell, Mezzo Labs - App AnalyticsMezzo Labs
Adrian Kingwell, Managing Director of Mezzo Labs, gave this insightful presentation on mobile app analytics at Mezzo Labs' "GAWA7: Key Performance Innovators" event in July 2015.
Top ten tips for implementing Website PersonalisationRedEye
Take a read of the presentation our CRO Director gave at the Festival of Marketing 2017 on the top 10 tips to help you implement Website Personalisation.
Forrester Sales and Marketing Forum - Creating a Data Foundation for Personal...Lattice Engines
At the Forrester Sales and Marketing Forum, Lattice customer Akamai talks about how they structured their marketing technology and data stack to drive personalized buyer journeys and transform their marketing and sales.
Bombora - Intent data - The secret to smarter sales prospecting? - April 2016 Bombora
With increasing sophistication of marketing, flow of leads is not the problem – rather understanding which leads are worth following up is now the challenge for sales teams. Intent data can help marketing and sales teams to easily determine which leads are ‘worthy’.
This presentation was from a recent webinar, presented by Charles Crnoevich, Sales Director at Bombora. Charles discussed what intent data is and how it can be applied for smarter sales prospecting (in particular outbound calling).
The presentation also covers best practice case studies of how B2B companies are using intent data to optimise their lead-gen processes.
Measuring off-site traffic - Adrian KingwellMezzo Labs
Measuring Offsite Traffic was a presentation given at Mezzo Labs' "Getting Ahead in Web Analytics" event in February 2014. Topics covered include social media monitoring, ad-server (paid media) tracking and competitor benchmarking
People are increasingly expecting more personalized content and better customer experiences, but not at any cost. For marketers, it means rethinking the formats of content to reach customers across devices, the promotions to offer them based on time and context, or the alerts and notifications to push when they step into a physical store. Learn how Customer Data Platform technology allows marketers to gain a 360° view of their customers and personalize the customer experience.
We detail the challenges and opportunities associated with adoption of first party audience data. We discuss the relative strengths and limitations of other audience data, and provide a framework for expanding the use of first party data.
As mobile internet adoption begins to outpace desktop internet usage, more customers want to interact with retailers, vendors, and companies from their mobile devices. Companies need to implement pla
Nick Fleetwood, Head of Financial Services, Oracle’s Maxymiser - Optimization...Mezzo Labs
Nick Fleetwood, Head of Financial Services at Oracle’s Maxymiser, gave this presentation at Mezzo Labs' "GAWA8: This Time it’s Personal: the Future of Marketing in Financial Services" event in November 2015.
Adrian Kingwell, Mezzo Labs - App AnalyticsMezzo Labs
Adrian Kingwell, Managing Director of Mezzo Labs, gave this insightful presentation on mobile app analytics at Mezzo Labs' "GAWA7: Key Performance Innovators" event in July 2015.
Alex Gallagher, Future Finance - Targeting Audiences Wherever They AreMezzo Labs
Targeting Audiences Wherever They Are by Alex Gallagher with Future Finance, presented at Mezzo Lab's 'Getting to Grips with Data-Driven Optimisation' event in November 2016.
Steve Keightley, Head of Optimisation, Mezzo Labs - Data-Driven OptimisationMezzo Labs
Data-Driven Optimisation by Steve Keightley with Mezzo Labs, presented at Mezzo Lab's 'Getting to Grips with Data-Driven Optimisation' event in November 2016.
Aliur Rahman, Experian, - Setting up an Optimisation FunctionMezzo Labs
Setting up an Optimisation Function by Aliur Rahman with Experian, presented at Mezzo Lab's 'Getting to Grips with Data-Driven Optimisation' event in November 2016.
At Esri UK Annual Conference 2014
Thames Water has been using geographic information system (GIS) solutions from Esri for over six years and ArcGIS Platform now supports almost every part of the organisation. ArcGIS gives Thames Water a single, accurate and up-to-date record of all of its assets and makes this vital business information accessible to employees right across the business. When customers contact Thames Water, call centre agents can locate the caller, identify assets in relation to that customer address and easily see what maintenance or infrastructure projects have occurred or are planned for that area. In addition, Thames Water uses the ArcGIS platform to exchange accurate asset and location information with its mobile engineers, surveyors and field workers. ArcGIS has become an indispensable enterprise system for Thames Water and will continue to play a vital role in the business, as it steadfastly evolves to meet the needs of customers and regulators.
JP Luchetti, Mubaloo - How data defines mobile strategyMezzo Labs
JP Luchetti, Consultancy Director of Mubaloo, gave this presentation at Mezzo Labs' "GAWA7: Key Performance Innovators" event in July 2015. JP describes how analytics should be at the core of an enterprise mobile strategy, defining and measuring the usability and commercial success of your app.
This is the new order of CRM. The value of a customer goes beyond the transaction. Social layered into transactional information gives brands a holistic view of the customer and greater context in their propensities as customers and potential advocates.
Data-Driven Marketing and Marketing Technologies in Modern Marketing - Travis...Travis Wright, Author 📚🤔
With over 2000 marketing technologies in over 40 categories, choosing the right technologies for your data-driven marketing technology stack is imperative. Do you buy a "marketing cloud" from the tools acquired and pieced together by established tech giants? Or do you build your own custom "Open Marketing Cloud", which may allow for greater flexibility and openness?
This keynote will explore the pros and cons of each potential solution as well as insights the vendors won't tell you. It will highlight the key data you need to understand and uncover some tools that can impact the build of your perfect custom marketing cloud for you business needs. No one size fits all in the marketing technology space. Join Travis for this unique, entertaining, and action-packed presentation to learn where MarTech is headed and how to roll with the changes.
Develop a creative approach, select the media that will most effectively attract and motivate your target markets. In this Digital age, the creative and promotional marketing should rely heavily on social media and digital marketing.
This project opened my mind to the world of advertising finding a problem and supplying a need in an effective manner that would attribute to a companies success.
How Personalisation & Localisation Drive A Better Ecommerce ExperienceLab
On 14 May 2014, Lab and Capita Translation and Interpreting came together at The Hospital Club in London to talk about how brand storytelling, personalisation, and language have a huge impact on ecommerce success. To learn about future events, follow @LabDigitalUK on Twitter.
The digital marketing industry is changing faster than ever and those who don't adapt with the times are losing market share. Where should marketers be focusing their efforts in 2018? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Social CRM - presented to the INCORPORATED GUILD FOR INTELLIGENCE-BASED COMMERCEArCompany
Social media has enabled behaviour that has resulted in an overwhelming volume of data -- so abundant in its velocity bringing with it insights that were never thought possible until now. Businesses need to see its power and determine how to harness it to forge stronger connections with the customer, and ultimately to drive to business results.
Conversant what the bleep does personalized marketing really meanConversant, Inc.
Outlines the essential components of a personalized marketing strategy and solution. Simplifies the process of identifying the right approach to personalization for any brand.
Mapping Content to the Entire Customer Journey (CMW 2016)Kevin Briody
Content Marketing World 2016 lunch & learn presentation outlining the Pace approach to developing content experiences that find opportunities for brand content to contribute across all stages of the customer journey.
Making Customer Data Actionable With Predictive Analytics In The Automotive M...Outsell
High performing dealer marketing teams routinely use analytics, statistical modeling and data mining to understand customer behavior, preferences and anticipate next actions. What most marketers want are the analytic model results and scores that they can put to use, not sophisticated analytic tools. In general, marketers don't have (and have difficulty hiring for) the skills necessary. There are new tools and techniques available that can bring the power of statistical modeling to your marketing team to help anticipate auto consumer needs, detect preferences, improve message timing, increase relevancy, and improve sales. Ultimately, delivering the answers you're seeking.
RTOWN | How to get digital ready to generate saesRTOWN
You're a business owner, your time is valuable, and you want to increase your sales. We partnered with the Prince George Chamber of Commerce to develop just the workshop for you! Meet Dana Walls-Mathison in this interactive seminar and learn how to take advantage of the latest digital marketing tools to help you grow your local business. Dana will discuss digital marketing essentials for your business and demonstrate how you can benefit financially and market your products and/services more efficiently by transitioning from traditional advertising, to the new marketing technologies that are available.
Why social media is still the heart of digital marketingEleazar Santos
Given the Cambridge Analytica scandal, the implementation of the new General Data Protection Regulation (GDPR) and awareness of privacy concerns, marketers may face obstacles in their digital strategies to reach consumers.
Are we tired of social media? We are definitely not. A snapshot of the current social media landscape shows we are steady on its use either in terms of information consumption, entertainment, product research, and shopping.
Social media is the heart of our marketing strategies, if we rely on smart social. We have to be relevant to our audiences, to connect on their preferred means and to make data (structured and unstructured ones) available to the whole organization.
More on Rebel Thinking: https://www.goodrebels.com/why-social-media-is-the-heart-of-digital-marketing/
Consumer not Customer, Value not Revenue, Actions not Numbers - Russell McAthyMezzo Labs
Russell presented Consumer not Customer, Value not Revenue, Actions not Numbers. Russell showed the audience how we need to change our thinking to look at the non-converting visits, and to shift from customers to consumers, looking at true ROI and value instead of just chasing revenue. Finally, he discussed how to drive actions through an attribution model.
Attribution Modelling and Blockchain - Peter PrinceMezzo Labs
Peter Prince presented Attribution Modelling and Blockchain he gave an overview of Attribution Modelling and then explored how Blockchain’s power to store personal data could be used to extend the model further.
Attribution or Misattribution? How to make digital measurement less awful - N...Mezzo Labs
Nic Pietersma presented Attribution or Misattribution? How to make digital measurement less awful. Nic put on his commercial hat to discuss common errors seen repeated time and time again. He discussed the idea that there may not be a single right way to do things, but recognising the wrong way is the first step on the path to improvement.
What can Artificial Intelligence (AI) offer to Attribution Modelling? - Dimit...Mezzo Labs
Dimitris presented What can Artificial Intelligence (AI) offer to Attribution Modelling?. AI expert, Dimitris, brought the hype back to the ground and looked at attribution modelling from the point of Artificial Intelligence: what can AI do, what can it not, and how does it do it.
Raoul Lumb, Data Protection Lawyer, Simons Muirhead & Burton - The Letter of LawMezzo Labs
An overview of the legal aspects of GDPR, the new EU data protection and privacy regulation, and how it will affect digital marketing.
Presented at Mezzo Labs’ “Getting to Grips with GDPR for Digital Marketers” event in June and July 2017.
Lindsay McEwan, VP & MD EMEA, Tealium - The Martech Industry and Your Data - ...Mezzo Labs
A look at the impact of GDPR on the marketing technology industry, with advice on the steps that companies should take to safeguard their vendor engagements.
Presented at Mezzo Labs’ “Getting to Grips with GDPR for Digital Marketers” event in June and July 2017.
Adrian Kingwell, Managing Director, Mezzo Labs - 350 days to ArmageddonMezzo Labs
A look at how personal data needs to be protected in a world where digital channels are rapidly changing. Adrian also offers practical guidance on how to ensure your digital marketing is compliant with the new GDPR regulation.
Presented at Mezzo Labs’ “Getting to Grips with GDPR for Digital Marketers” event in June and July 2017.
Ali White, Calltracks - Tracking online traffic to offline sales Mezzo Labs
Ali White, Marketing Director of Calltracks, gave this presentation at Mezzo Labs' "GAWA7: Key Performance Innovators" event in July 2015. Ali explains how to track the online visitor from the website to the call centre and give credit to the campaign that drive there to the point of sale.
Lee Suker, European Director of Aggregate Knowledge, told us everything we needed to know about Data Management Platforms in his presentation at Mezzo Labs' "GAWA6: The Single Customer View" event in November 2014.
Increasing Audience Engagement - Chris MossMezzo Labs
Chris Moss, Audience Optimisation Manager at Telegraph Media Group, gave this presentation at Mezzo Labs' "Disruptive Technology in Web Analytics" event in September 2014.