Content for SEO
Manager, eCommerce H2O Plus
+Runs eCommerce operations
for H2O Plus Worldwide
+Built complex eCommerce Systems
(Oracle ATG, IBM, etc.)
+Founded several startups
(most recently @reefbuilders)
BENEFITS OF USER GENERATED CONTENT FOR SEO:
Experience –Relevancy, more
content/information along with better UX
Search-freshness, SERP results
Brand-loyalty, protects against negative reviews
Business- easily create content, process
improvement, reputation management
H2O Plus leverages Online Ratings
and Reviews, Press Mentions, Social
Mentions, Blog Posts and
Beauty Experts to help improve SEO
along with the customer experience.
“79% Of Consumers Trust Online Reviews
As Much As Personal Recommendations”
2013- Search Engine Land Study
UGC & SERPS
Online consumers prefer to see
UGC and it has a measurable
impact on purchasing intent.
SERPS are full of UGC since 2008.
H2O Plus Leverages UGC for SEO
Ask for UGC at every customer touch point
Users are different then you (keywords,
H2O Plus Leverages UGC besides SEO
Average of 2x increase in
revenue with UGC vs non UGC
Segment: UGC Interactions vs non UGC Interactions. On average customers
spend 2x more than customers that did not Interact with UGC.
Plus, those that created UGC spend on average 3X more.
I love H2O Plus
It’s too expensive
My wrinkles vanished!