Search engine optimization in 2013

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National Positions SEO experts discuss what search engine optimization looks like in 2013. Find out how SEO is evolving and what you can do to ensure you’re topping the search rankings. Learn more at http://www.nationalpositions.com/search-engine-optimization.html

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  • Analysis and onsite cleanup – month 1Link removal – month 2UBL – month 4Month 5 onwards – monthly analytics review, Search impressions in GWT, keywords, rankings, trafficIdentify problemsPenguinReview analytics to confirm it’s penguinGWTFooter links, internal links, kewyord density, inbound linkingAll onsite workThin contentUnnatural linkingLink profile analysis, link profile, competitive, • 51 technical elements as needed, including:• broken links, server errors, timeout errors• site architecture, page speed, canonical • issues and other indexing problems.
  • Search engine optimization in 2013

    1. 1. SEARCHENGINEOPTIMIZATIONRANKINGS. TRAFFIC. SALES
    2. 2. YOUR WEBSITE IS YOUR 24-HOUR STOREFRONT.
    3. 3. HOW YOUR CUSTOMERS SHOP IN 2013.97% of people use theInternet to find products andservices.85% of consumers use theweb to find a local product orservice65% of businesses donteven have a websiteSources: eMarketer, June 2012
    4. 4. WITHOUT A WEBPRESENCE, YOUMAY AS WELLLOOK LIKE THIS…
    5. 5. ORGANICSEARCH IS THEMOST PROFITABLEMARKETINGCHANNEL.
    6. 6. 0% 2% 4% 6% 8% 10% 12% 14% 16%Organic SearchDirect TrafficReferralsPaid SearchSocial MediaOutboundLead-to-customer close% by channel
    7. 7. SEARCH ENGINE OPTIMIZATION 97% of customers research online before buying a product 92% of customers contact businesses immediately aftersearching 85% of Googles traffic goes to the organic search results. 95% of visitors never go past 1st page of Google.
    8. 8. WHY 1,000+ COMPANIES CHOOSE US We’ve created the most first page Google rankings Ranked No. 1 for “SEO Company” on Google We’ve created millions of leads for thousands of companies No set-up fees No long term contracts What we build for you belongs to you Our costs are completely flexible We care about your business
    9. 9. SEO IN2013
    10. 10. SEO GAME CHANGERS More competitive More complex More technical More personalized content Diversified linking SEO is now Internet Marketing
    11. 11. OUR SECRET:OPTIMIZEEACH PAGEFOR SUCCESS.
    12. 12. TargetmoneykeywordsIdentify toplandingpagesReverseengineer thetop rankingcompetitorsCreate yourrecipe forsuccessOptimizeeachtargetedpageDrivevaluabletraffic andleads
    13. 13. GOOGLEPAGEOPTIMIZER
    14. 14. COMPETITIVE ANALYSIS
    15. 15. TECHNICAL OPTIMIZATION
    16. 16. ONSITE OPTIMIZATIONConstruct search friendly code thatsearch engine crawlers read andassess to determine the ranking of yoursite for every search result.Ensure the crawlers associate your sitewith the most profitable keywords thatyour customers are using to find you. Meta content Title tags Header tags Sitemap creation and submission Micro formatting
    17. 17. WEBSITE CONTENT Existing webpages New pages Blogging
    18. 18. LINK BUILDING & PROMOTIONOUTREACH LINKINGPROMOTIONAL LINKINGCONTENT LINKINGDIRECTORY LINKINGMULTMIEDIA LINKINGSOCIAL BOOKMARKING
    19. 19. CONVERSION OPTIMIZATION
    20. 20. GET A FREESEO AUDITTODAY!
    21. 21. OUR TEAM IS HERE TO HELP! Free audit from one of our experts SEO evaluation of your website Learn how to boost search engine rankings Action plan on what needs fixing Real solutions to achieve business goalsCALL US 877.610.4760

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