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Rubbermaid
Rubbermaid

Presentation from the Social Fresh social media conference in Charlotte, NC 08/2009

BusinessTechnology
1 of 44
@rubbermaid AKA: Rubbermaid Jim
The Rubbermaid Brand Helping people get organizedfor living
Told us what to TALK about…
…what to LISTEN for.
And guided our OBJECTIVE
Understanding (it just didn’t layout well on the slide ) Knowing our CUSTOMERS
Defined ourAUDIENCE…
…and identified ADVOCATES
SUCCESS
WOULD NOThave been possible without this information
Why
from Storage Bins
to OrganizationSolutions
What
EASY FIND LIDSBlogger Outreach & Sampling
Share your Story Share this Page Share on Facebook Real Stories Online Coupons
But before I posted this I asked a BIG TIME mommy blogger what she thought. And she LOVED it! Thanks @ConsumerQueen
And we sent a letter along with the sample describing how everything worked.Gave them online coupons to use, ecommerce promo codes, offered a sample for a sweepstakes, and anything else they would need.
800% Increase
REVIEWS & RATINGS onrubbermaid.com
[object Object]
Product dev
Increase trust
Grow sales,[object Object]
We went looking for them & found them on Blogs & Twitter
Learnings
Understand Your brand
Know Your Message
Pick An Audience

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