Innovative ways to make social marketing work for you

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Innovative ways to make social marketing work for you

  1. 1. Innovative ways to make social marketing work for you Alaa Hassan iNeVideo.com
  2. 2. Don’t you just love Social Marketing?
  3. 3. ROI in real social life (my experience) Got divorced………yay!
  4. 4. ROI in real social life (my experience) <ul><li>What’s next?? </li></ul><ul><li>Dating sites </li></ul><ul><li>Facebook </li></ul>
  5. 5. ROI in real social life (my experience) My first connection! We took the relationship to the next level by connecting via: Emails MSN Messenger Blackberry Messenger Facebook Friends
  6. 6. ROI in real social life (my experience) Became a fan of iNetVideo Fanpage! ..................now knows where I work 
  7. 7. ROI in real social life (my experience) 6 months pass…………..still no date! ......but she was engaging with iNetVideo Fanpage and with me on Facebook
  8. 8. ROI in real social life (my experience) Great News…..She’s getting married! ......not to me......but she is still engaged with iNetVideo Fanpage
  9. 9. ROI in real social life (my experience) Show me the ROI in this story!!!!! Decides to give DVD movies for guests at the wedding
  10. 10. Take away from that story......... Be Patient! ROI might show up 3,6 to 12 months
  11. 11. 3 Tips for great ROI with Social Marketing 1) Blog = Your Social Marketing Hub 2) Value Added content 3) Engagement
  12. 12. Blog = Your Social Marketing Hub Make your blog the go-to destination for all your social efforts
  13. 13. Blog = Your Social Marketing Hub
  14. 14. Blog = Your Social Marketing Hub Why? <ul><li>Content is owned by you </li></ul><ul><li>Helps your SEO efforts </li></ul><ul><li>Improved analytics -Easier to manage content </li></ul>
  15. 15. Tools to consider How? <ul><li>Wordpress.org + extensions (blog) - Google Analytics (tracking) </li></ul><ul><li>Google URL Builder (improved tracking) - Google URL Shortner (http://goo.gl/ ) </li></ul>
  16. 16. Value Added Content
  17. 17. One thing to keep in mind............ Stop SELLING
  18. 18. and instead......... Stop SELLING Find ways to make people WANT to BUY!
  19. 19. Type of Content Stop SELLING It MUST serve a PURPOSE : <ul><li>Entertainment </li></ul><ul><li>Education -Raise Awareness </li></ul>
  20. 20. Examples Stop SELLING <ul><li>Top 10 Lists (make them fun & Unique) </li></ul><ul><li>Upcoming movie releases </li></ul><ul><li>Gift ideas for events (Father’s day, Xmas) </li></ul><ul><li>Gossip news, breaking news </li></ul><ul><li>Our projects </li></ul><ul><li>News about the Entertainment Industry </li></ul><ul><li>How-to articles </li></ul><ul><li>Share Videos/Pictures </li></ul><ul><li>Product tests, reviews, testimonials, studies </li></ul>
  21. 21. Engagement! Stop SELLING Social Marketing Success is all about Engagement!!
  22. 22. Engagement means having users....... Like Read Bookmark Comment Participate Click your links Follow / Tweet Reply/Forward Share with others and much more……..
  23. 23. Get them to engage by..... <ul><li>Giveaways!!!!!! People love free stuff </li></ul><ul><li>Contests </li></ul><ul><li>Surveys/Polls </li></ul><ul><li>Funny/weird questions </li></ul><ul><li>Ask for tips, advice, input </li></ul><ul><li>Share pics/videos of employees at work </li></ul><ul><li>Customer/fan Spotlight </li></ul><ul><li>Customer feedback </li></ul>
  24. 24. Great books to consider
  25. 25. Happy socializing! Alaa Hassan [email_address] Thank you!

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