RED is one of Australia's leading designers specialising in retail and hospitality projects

1. H O S P I TA L I T Y D E S I G N E R S

2. Good Design
LOOKS GREAT.
GREAT DESIGN
performs.

3. Our Design Approach
RED bring a powerful combination
of design creativity and 16 years
of industry experience to give your
business a point of difference.
Our design team blends branding,
planning, interior design and
architecture to create a better
customer experience. We aim to
increase visitation, brand loyalty
and improve financial performance.
DEVELOP
THE OFFER
CUSTOMER
EXPERIENCE
MARKET
ANALYSIS
FINANCIAL
METRICS
DOCUMENTATION
Customer insights
Competitors
Design strategy
Brand positioning
Brand identity
Signage & graphics
Uniforms & menus
Marketing &
promotion
Planning
Architecture
Interior design
Lighting
Colours &
finishes
F&B
Entertainment
Leisure &
fitness
Journey mapping
Interactive digital
Digital interaction
Content design
Customer service
Fitout drawings
Construction
drawings
Signage & graphics
Digital, video &
animations
Revenue
Return per sqm & ROI
Footfall & dwell time
Average spend
Membership
DESIGN
THE BRAND
DESIGN
THE VENUE
YOUR
CUSTOMER
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4. Our Clients & Projects
7-Eleven
Australian Bureau
of Statistics
ALH Group
AOpen
Assetco Management
Australia Post
Bensimon
Bistro Guillaume
Blue Goose Pharmacy
Boston Consulting Group
BP Australia
Brickworks
Cafe Baci
Cambridge Clothing
Candy Room
Castello’s Hotel Group
Centrelink
Choclatte
City Convenience
Club Management
Club Mulwala
Coca Cola Corporation
Coles Express
Coles 1st Choice
Coles Group
Coles Hotels
Coles Liquor
Coles Supermarket
CrownBet
Crown Casino
Crown Resorts
CSIRO
Country Road
David Jones
Dahlsens
Deakin University
Deicorp
Department of Human
Services
Disney Australia
Earlwood Bardwell
Park RSL
Fujitsu
Flight Centre
Good Guys
Grosvenor Hotel
Hallmark
Harbour Town Docklands
Harris Scarfe
Harvey World Travel
Helloworld
Henry Bucks
House of Quirky
Husk
IGA
ISPT
JAG
Jay Jays
JB Hifi
Johnny Bigg
Just Jeans
Just Group
Kadac
Kalis Properties
Keno
KFC
Kiehls
La Trobe University
Leeda Projects
Leighoak Club
Len Di Pietro
Lend Lease
L’Oreal
Macro Wholefoods
Maroochy RSL
Matahari
Matahari Food Business
Mecca
Medicare
Melbourne Museum
Melbourne Polytechnic
Melbourne Racing
Club ‘Steeples’
Metcash
Millers
MIMCO
Moss
Myer
National Pharmacies
New Balance Australia
Novo Shoes
Nuon Digital
Oasis Digital
Oroton
Paesano Group
Pakuwan Group
Pandora Australia
PEET Ltd
Pellicano Group
Petersham RSL
PMU France
Portmans
Priceline Pharmacy
Prolife Foods
Provision
Purely Merino
Racing and Wagering WA
Retail Apparel Group
Rivers
RMIT University
Rogerseller
Saigon Co.Op
Serco
SIA Medical Centre
The Skin Boutique
The Star
Entertainment Group
Speciality Fashion Group
Southern Cross Station
Stella Travel
Sundan
Tabcorp
Target
Terry White
The Glasshouse
Toyota Lexus
Tradelink
Tradies Club
Travelscene
Uniqlo Australia
Unilever
University of NSW
Victoria Station
Village Cinemas
Vinnies Retail Centres
Vogue Pharmacy
Westfield
Wine Republic
Woolworths
YD Menswear
Yves Saint Laurent
Zagame’s
Zoos Victoria
Zouki Enterprises
16 YEARS. OVER 200 CLIENTS.
AUSTRALIA. NEW ZEALAND.
ASIA. VIETNAM. INDONESIA.
JAPAN. CHINA. TAIWAN.
EUROPE. UK.
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5. Crown Resorts
CROWN
RESORTS
CASE STUDY 1 Since 2009 RED has worked with
Crown on over 100 projects in
Melbourne and Perth – bringing
world-class design solutions to
Crown gaming, private lounges,
lobbies and entry portals,
entertainment precincts, retail,
bars, cafés, restaurants, food
courts and outdoor dining.
Crown Perth
La Vie Champagne
& Wine Bar
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6. Crown Melbourne Promenade
& Western Entrance
Bistro Guillaume
Crown Melbourne Retail Street
Crown Perth VIP Enclave
& Pool Area
Crown Perth All Day
Dining Restaurant
Crown Perth Meridian Room
PREMIUM
QUALITY
POINTOF
DIFFERENCE
Crown Resorts
WORLD-CLASS
DESIGN
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7. Earlwood Bardwell Park RSL
EARLWOOD
BARDWELL
PARK RSL
As competition for the
entertainment dollar increases,
clubs need to constantly evolve
and stay relevant to their clientele.
The recently refurbished
Earlwood Bardwell Park RSL
in Sydney is a perfect example
where a considered design
makes a significant difference
to the future of the club.
RED has elevated the existing
RSL offering and positioned the
club favourably for the future.
The result is an inspiring and
functional venue that is
welcoming, luxurious and
comfortable.
Earlwood Bardwell Park RSL
Sydney NSW
CASE STUDY 2
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8. Maroochy RSL
MAROOCHY
RSL
Recognising the need to stay
relevant and compete for share-
of-wallet, a major rebranding
and refurbishment were
undertaken at Maroochy RSL.
Working collaboratively with
our architects and interior
designers, our graphics team
created a new brand identity
which was carried through
to the club signage, uniforms,
menu design, marketing and
digital content.
RED has reinvigorated the
club in its entirety with
a contemporary brand and
a new interior design that
embraces the beauty of
Queenland’s Sunshine Coast.
Maroochy RSL
Maroochydore QLD
Maroochy RSL
Maroochy RSL - Brandmark
MRS0001 - GPRES0007 - 11 CONCEPT DESIGN
R S L
R S L
CASE STUDY 3
“I’ve had many members
say thank you for bringing
their club back to life
and bringing the venue
to where it can be and
on the right track.”
CLARE PATON, CEO, MAROOCHY RSL
A WELL-CONSIDERED
DESIGN SOLUTION
BLENDING BRAND,
MASTERPLANNING,
INTERIOR DESIGN
ARCHITECTURE
& DIGITAL
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9. Tradies Club
TRADIES
CLUB
RED was first commissioned to
give the new entry lobby a 5-star
resort ambience and create a new
café that welcomes members on
entry. The hues of local parkland
and bays inspired the fitout of
the club’s opulent new lobby
and Gymea café.
A new brand was developed and
applied to signage, stationery,
staff uniforms and marketing.
Together the graphic and interior
convey a consistent message.
A spectacular return on investment
followed the integration of the
club’s new brand, lobby and café
fitout – with 2000 new members
joining in the two months following
the opening and Anzac Day sign-
ups soared.
The success led to RED designing
the Tradies gaming lounge. Bold
carpet designs and feature ceilings
were chosen to reflect the same
5-star feeling that greets you
when you enter the lobby.
Tradies Club
Gymea NSW
CASE STUDY 4
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10. The Star, Sydney
Design Proposal- New Club Entry
The Star, Sydney
Design Proposal- New VIP Poker & Gaming area
The Star Sydney
THE STAR
SYDNEY
CASE STUDY 5 At The Star, the day begins and
ends with luxury. Working in
collaboration with The Star, RED
delivered world-class design
and luxury experience for their
exclusive members.
The Star Sydney
VIP Club
THE EPITOME
OF LUXURY
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11. Our Team
RED PRINCIPALS
DARREN HOSE
Design Principal
ROBERT OVCARIC
Design Principal
ROY TAVENOR
Managing Principal
(Marketing & Strategy)
KEY DESIGN TEAM ASIA PACIFIC
RHYS MULLARVEY
Regional Manager
Asia Pacific
COLIN BELL
Creative Director
STEPHEN TIEPPO
Senior Designer
(Interior)
RIESA RENATA
Senior Designer
(Brand & Digital)
OUR HEAD OFFICE
RED DESIGN GROUP
Level 12, 160 Queen Street
Melbourne VIC 3000 Australia
T +61 3 9693 2500
E info@reddesigngroup.com.au
W reddesigngroup.com.au
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