37464874 kadavu-resorts-ppt (1)

KADAVU RESORTS CASE STUDY ANALYSIS

MOS GROUP 4(MBA-G) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kadavu Resort as an intangible service product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ STP analysis” Segmentation-Targeting-Positioning Analysis of Kudavu Resorts ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

PLACE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PEOPLE

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PRODUCT

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PRICE

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PROCESS

[object Object],[object Object],[object Object],[object Object],PHYSICAL EVIDENCE

COMPETITIVE ADVANTAGE OF KADAVU RESORT COST UNIQUENESS OF PRODUCT BROADER MARKET NARROW MARKET Cost leadership Differentiation Focus (Low Cost) Focus (Differentiation)

Focus Differentiation ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Is the premium priced Kadavu Resort actually sustainable in a place which is not yet a preferred tourist destination?

37464874 kadavu-resorts-ppt (1)

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