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  1. 1. Challenge Conventional Thinking An introduction to Tap Creative.
  2. 2. does a strawberry have to be red?
  3. 3. 3 contents 4 introduction 5 group structure 6 client list & case studies 7 awards and accolades 8-9 fsc & iso 14001 10 paul wallace estate agents 11 northampton saints rugby club 12-13 darwin holidays 14 babcock 15 gearhouse broadcast 16-17 herts & middlesex wildlife trust 18 O21tv 19 flynn pharma 20-21 thurrock council 22-23 websites
  4. 4. 4 introduction When you sit down with the friendly team atTap Creative Design Agency in St Albans you probably won’t have a very clear idea what your final design is going to look like. And we won’t have a preconceived picture either. Your project starts with you, a blank canvas and infinite possibilities. That’s how we create what’s right for our clients, whether that be print related design such as a brochure, a magazine advertisement or a complete new corporate image and logo. Or interactive multimedia such as websites, flash games, and interactive multimedia. In the design world this isn’t exactly conventional thinking. Some designers find it much easier to give you “one we made earlier.” We prefer to push the boundaries, and explore unexpected, unusual directions. When you work with us you’ll tap into the skill, confidence and experience to challenge conventional thinking. It’s an exciting process for our designers and for you. And it’s one of the things that keeps our clients coming back to us. Tap Creative. Challenge Conventional Thinking. creative services Graphic design Brand design Brochure design Photography Healthcare design Web design & content management Advertising Google Adwords VDPVariable data printing Litho & Digital Printing PURLS, EMAIL, & SMS Marketing with XMPie Cross Media Capability from January 2011
  5. 5. 5 G R A P H I C D E S I G N W E B D E S I G N B R O C H U R E D E S I G N brand identit y P R I N T M A N AG E M E N T VA R I A B L E DATA & D I R E C T S M I L E S P E C I A L I S T P R I N T I N G DATA C L E A N S I N G P R O D U C T I O N & F I N I S H I N G Tap Creative are part of a larger group of companies providing complete design and print solutions across the board. We provide you with a complete range of services at your fingertips, with one point of contact. group structure AVALON PRINT Production & Manufacturing EAVESWOOD COLOUR Project Management TAP CREATIVE Design
  6. 6. 6 client list darwinholiday parks Case studies For detailed client case studies, please visit our website at the address below: http://www.tapcreative.co.uk/en/case_studies.html David Josephs Communications
  7. 7. 7 awards and accolades What AstraZeneca have said about our service It is a pleasure to be able to provide you with a reference to be used with other potential customers. I am really glad you asked, as I have been meaning to write through to thank you for all of your help in recent months on a number of different projects! Having worked with any number of the ‘so called’ large agencies in London and the like, many of them could learn more than a thing or two from TAP! The client focus, attention to detail, creativity, dedication to the objectives and overall professional approach is second to none. I would highly recommend any company to work with TAP. Your work in the design of our respiratory meetings some years ago was brilliant, but the development work and re-branding conducted more recently has had an incredibly positive response from internal and external customers alike. Fresh, innovative, eye-catching, and thought provoking are just some of the comments I have heard. A very challenging, but VERY HAPPY internal customer! I think the fact that you spent much of your personal time creating branding for half of my team’s expedition to do the 3 Peaks Challenge exemplifies the dedicated approach that you have - and the fact that the organising committee of such a prestigious event have asked to use this for all of their branding speaks volumes. Robert Bagust Meetings Management Leader, AstraZeneca UK Ltd “ “ Winner of the “Best Business Website”Award for: www.tapcreative.co.uk
  8. 8. 8 fsc approved What is FSC? FSC (Forest Stewardship Council) What do they do? FSC is an international network that promotes responsible management of the world’s forests. Its main aims are to find solutions to the problems caused by bad forest management. What is the FSC Chain of Custody? FSC guarantees that the paper is “supplied from a well managed sustainable source” this will be in the form of a correctly managed forest with full environmental accreditations. For the chain of custody to be secure all parties involved in the chain must be certified. When can you use the logo on your literature? You can use the FSC logo on all of your company marketing literature and stationery providing you use an FSC certified supplier and stock. Did you know? An area the size of a football pitch is consumed every five seconds by illegal logging. To help prevent this illegal monumental forest devastation, we wholly embrace FSC and all its key benefits. The key benefits of using Forestry Stewardship Council: • A cost effective way of reducing environmental impact • Forest sustainability • Forest re-planting • Wildlife protection • Protecting de-forestation • Supporting social economic changes • Providing jobs for local people • Following the FairTrade Agreement embraced by FSC • Offering the end user complete chain of custody • Out of 18,000 printers in the UK only 5% are currently certified • Wide variety of FSC stocks available Forest Mill Paper Merchant Printer Customer “ “
  9. 9. 9 iso 14001 Tap Creative are proud to announce that we now only use ISO 14001 accredited suppliers. You can help reduce your carbon footprint by using ISO 14001 accredited suppliers. What are the benefits to you? • Provide your company with assurance that you meet, and will continue to meet, your environmental management system commitments and corporate policy requirements • Increase efficiency through potential process improvements and energy conservation • Quantify your impact on the environment (e.g. from emissions) whilst reducing your environmental liability • Involve people in minimising negative impacts What is ISO 14001? One of the most effective ways to minimise environmental risks, meet legislative requirements and demonstrate corporate governance, is through the implementation of an environmental management system (EMS). Certification to the globally recognised EMS standard, ISO 14001 from an accredited and reputable provider is becoming a preferred choice for organisations looking to demonstrate their environmental credentials.
  10. 10. 10 paul wallace brochure Paul Wallace Estate Agents approachedTap offering the chance to pitch for a new housing development branding project. We won the pitch with the branding illustrated below. The brochure produced was in a folder format, including 4 x inserts. The houses were sold at a fantastic rate with the new branding in place. Lower Ground Floor Plan Dining Room Kitchen Study Lightwell SizeS Kitchen / Dining Room: 25’ x 15’ 9” (7.62m x 4.8m) Study: 15’ 9” x 8’ 2” (4.8m x 2.5m) High Road Access Road 10 9 8 7 6 5 4 3 2 1 Site Plan N Connections J3 J2 J1 J1 J2 J3 J23 J24 J22 J25 J26 J4 J5 J6 J27 J7 J4 J1 HATFIELD POTTERS BAR ST ALBANS HERTFORD HODDESDON LOUGHTON CHIGWELL SOUTHGATE BARNET BOREHAMWOOD HARROW LONDON DAGENHAM HORNCHURCH A414 HARLOW A414 A414 A1(M) A1 A1 A503 A10 A40 A406 A406 A41 A12 A13 A406 A13 A12 M4 M1 M25 M25 M11 M11 A10 Towards Stansted Airport Towards Luton Airport Liverpool Street Broxbourne Station Hertford East BROXBOURNE CHESHUNT EPPING ENFIELD Towards Heathrow Airport Towards Gatwick Airport BY TRain Hertford 16 minsLiverpool Street (approx) 25 minsStansted Airport (approx) 35 mins BY ROaD Gatwick Airport 66 milesHeathrow Airport 44 milesLuton Airport 34 milesStansted Airport 23 milesA1(M) 15 milesM11 13 milesM25 5 miles St Michaels Row Reproduced by permission of Geographers' A-Z Map Co Ltd. Licence No. B4727. ©Crown Copyright 2009. All rights reserved. Licence number 100017302. St Michaels RowBROxBOURne, HeRTFORDSHiRe Satellite Navigation: Postcode EN10 7HU St Michaels Row
  11. 11. 11 N O R T H A M P T O N S A I N T S G l O u c e S T e RH e A d T O H e A d lAST THRee ReSulTS SAINTS TOP TAckleS Player A 73 Player B 68 Player c 59 SAINTS TOP MeTRe MAkeRS Player A 19 Player B 14 Player c 10 SAINTS TOP POINTS ScOReRS Player A 44 Player B 42 Player c 38 GlOuceSTeR TOP TAckleS Player A 73 Player B 68 Player c 59 GlOuceSTeR TOP MeTRe MAkeRS Player A 19 Player B 14 Player c 10 GlOuceSTeR TOP POINTS ScOReRS Player A 44 Player B 42 Player c 38 GlOuceSTeR 33 kingsholm SAINTS 5 Franklin’s Gardens GlOuceSTeR 28 kingsholm ReFeRee: ANdReW SMAll TOuCH JudgeS: ANdy WATSON, PAuL emerSON Prop SOANe TongA’uIHA REPLACEMEnTS 16 Brett SHARMAn 17 Tom SMITH 18 I FERnAnDEz LobbE 19 mark EASTER 20 Alan DICkEnS 21 Barry EvERITT 22 Chris MAyoR SAINTS 10 29th November 2008 GlOuceSTeR 7 3rd March 2007 SAINTS 7 23rd September 2006 Lock COurTNey LAwES flanker SCOTT gRAy Hooker dyLAN HARTLEy Lock JuANdre kRugER No. 8 rOger wILSon Prop euAN MuRRAy flanker NeIL bEST Scrumhalf Lee DICkSon Wing BruCe REIHAnA (C) Centre JOe AnSbRo flyhalf STePHeN MyLER Centre JAmeS DownEy Wing PAuL DIggIn fullback BeN FoDEn Prop NICk wooD REPLACEMEnTS 16 Scott LAwSon 17 Carlos nIETo 18 marco boRToLAMI 19 Akapusi qERA 20 gareth CooPER 21 Carlos SPEnCER 22 Olly bARkLEy Lock WILL jAMES flanker ANdy HAzELL Hooker OLIvIer AzAM Lock ALex bRown No. 8 gAreTH DELvE (C) Prop greg SoMERvILLE flanker ALASdAIr STRokoSCH Scrumhalf rOry LAwSon Wing CHArLIe SHARPLES Centre mATTHeW wATkInS flyhalf ryAN LAMb Centre ANTHONy ALLEn Wing IAIN bALSHAw fullback OLLy MoRgAn 1 4 7 2 5 8 3 6 9 11 13 10 12 14 15 1 9 2 10 3 4 11 5 12 6 7 13 8 14 15 15 Today’sTeams d Y l A N H A R T l e Y Dylan Hartley was a rambunctious teenager when he burst on the Premiership scene in 2005. In the three-and-a-half years since he has matured into a young man calmer in outlook and thoughtful about his rugby. He has also made the transition from ‘promising prospect’ to being a regular in an England matchday 22. This has largely been done away from the glare of the media. There has been plenty of talk by the commentators but aside from a 2007 interview in Rugby World and another earlier this season in the Sunday Times, and the odd post-match press commitment while on England duty, Dylan has been notable in his absence from the press. It has not been for the want of asking on the part of the fourth estate, but the Saints coaches have always wanted Dylan’s – indeed every member of the squad – to let their rugby do the talking. That’s not to say that he is short of a word or two or that his deadpan humour doesn’t regularly come to the fore, but rugby speaks loudest of all and Dylan’s has certainly shouted from the rooftops. ww There was a rare shining light during the Saints’ forgettable 2007, a player who won rave reviews for his eye-catching and uncompromising approach to the game and was marked out as a future international. This last year in the Premiership has been really good. I’ve enjoyed it and I think I’ve been playing good rugby, solid rugby, and consistent rugby. “ “ DON’T DO RUGBY BY HALF Enjoy Responsibly PROUD TO SUPPORT NORTHAMPTON SAINTS 51302 Nothampton Saints Prog Advert.indd 1 20/7/09 12:52:34 17www.northamptonsaints.co.uk PlayerInterview Season 1 | Volume 1 Saints Vs Gloucester Saturday 4th April 2009 Official Matchday Programme Inside Squad Profiles p32 The latest squad profiles ot today’s players Todays Teams p38 Interview: Dylan Hartley p54 The coming of age of the future star A Page in Time p74 A Look back at the Saints’ History £3.00 northampton saints The Northampton Saints Rugby Club commissionedTap to redesign their official matchday programme as their existing one was only selling one third of the total amount printed. We decided to go for a radical change using a landscape instead of portrait format. This, with the use of great action shots, and the club’s colours, resulted in the new programme being a sell out every time.
  12. 12. 12 Out and About A holiday in North Devon is full of contrasts – from miles of unspoilt coastline, including stunning swathes of sandy beaches and secret coves, to the lush rolling hills and sparkling river valleys of the countryside. In fact, Areas of Outstanding Natural Beauty make up 171 sq km of North Devon, which has been named a UNESCO Biosphere Reserve because of its world-class environments. Nearby Beaches Activities such as kayaking and fishing are permitted at Hele Beach, while Tunnels Beach at Ilfracombe is a glorious sandy Blue Flag beach and boasts a large tidal pool accessed through four hand-carved tunnels in the cliffs. Woolacombe and Saunton Sands are impressive sandy beaches popular with surfers, while Combe Martin is a dog-friendly sand and shingle beach with rock pools. Countryside Very near to Beachside is Exmoor National Park, the countryside of what has become known as Tarka Country since Henry Williamson used it as the setting for his famous novel, Tarka the Otter. It combines rocky coastline, wild heather moorland, streams and river valleys. Among the array of wildlife roaming the park is the wild red deer and the rare Exmoor pony. Towns and Villages The special diversity of the area is reflected in its many unique towns and villages. From sleepy hamlets dotted across the countryside, to traditional market towns and vibrant coastal resorts, North Devon will not disappoint. Hele Village itself is steeped in history and boasts the Old Corn Mill and Pottery. Five minutes away by car from Beachside Holiday Park is the Victorian town of Ilfracombe, which surrounds a picturesque working harbour. It has shops, a museum and a theatre, as well as a range of boat excursions on offer, including trips to Lundy Island. Days Out and Activities Aside from the spectacular scenery to enjoy, there are a number of other activities in the surrounding area to keep the whole family entertained. Within five minutes of the park, there is an 18-hole golf course, an indoor swimming pool, a children’s playground and the haunted Chambercombe Manor. Other fantastic days out include Watermouth Castle and Family Theme Park, Combe Martin Dinosaur and Wildlife Park and Exmoor Zoo. BeachsideHolidayParkwww.beachsidepark.co.uk Breathtaking sea views await you at Beachside, a tranquil five-star holiday park nestled between the cliffs of the beautiful Hele Bay in North Devon, an Area of Outstanding Natural Beauty. Gaze out over the stunning cove and the blue seas beyond from each of our static caravans, which are set on a terraced slope leading down to the lovely sand and shingle beach. The emphasis is on relaxation at Beachside Holiday Park – and with sublime views, stunning surroundings and a peaceful atmosphere, it won’t take long for you to unwind. But for those looking to do something a little more active, there are a variety of attractions in the surrounding area, such as the ancient harbour town of Ilfracombe, which is just a mile away. Directly behind the park is The South West Coastal Park, which leads you to a number of beauty spots. We have a range of well-appointed static caravans available for hire, which sleep up to six people. The facilities at Beachside Holiday Park are low-key reflecting the serenity of the area, but there are a variety of amenities within walking distance which provide everything you need for a fantastic self-catering break. Dogs are welcome at Hele Beach, which is reached through a private access from the park. Park Facilities • Sea views • Reception • Laundry • Tourist information • Car park About Beachside Holiday Park Choosing Your Holiday Beachside Holiday Park has a range of modern one and two bedroom caravans for hire, sleeping up to six people. Each holiday home has: • Superb sea views • A bathroom suite and separate shower cubicle • A kitchen equipped with full size cooker, fridge, toaster and microwave • Flat screen Freeview colour TV • DVD players supplied • Mains gas and electricity • An outside area with grass and/or decking and seating, where you can take in the stunning views and fresh sea air • Bed linen, duvets and pillows are supplied free of charge in all of the accommodation and blankets are supplied for the fold-out bed in the living area • Channel View and Cliff Top One caravans have parking right beside the accommodation Food and Drink Adjacent to the park is a café overlooking the stunning bay and within a few hundred yards there are two family orientated and dog-friendly pubs serving delicious home- cooked food. In nearby Ilfracombe and other towns there are a variety of pubs and restaurants offering a wide range of cuisine including traditional fish and chips.from £170 per week please see website for more details To book: 01271 863 006 or www.beachsidepark.co.uk beachside holiday park Beachside Holiday Park Hele Bay, Ilfracombe, Devon EX34 9QZ t: 01271 863 006 f: 01271 867 296 e: enquiries@beachsidepark.co.uk w: www.beachsidepark.co.uk 4 5 When the season ends you can avoid the hassle of removing your caravan from our park and leave it with us to look after through the winter months. Your caravan will be kept in a safe and secure environment, awaiting your return the following season. We can even prepare your caravan for the cold weather and assist in any repairs and maintenance to ensure that it’s just how you left it when you arrive on the first day of the new season. There are special rates for our long term customers, so please feel free to give us a call or visit our website for more details and prices. If you have your own touring caravan or motorhome but want to escape the hassle of towing it around every time you decide to take a holiday or short break, why not opt for one of our seasonal pitches? That way you can leave it at one of our warm and welcoming parks for the duration of the season and return to it whenever and as often as you like. Our superb locations across the country also ensure that you will discover something new and exciting every time you visit. Most seasonal pitches have electric hook-up, water and a hard-standing area for parking. A handful of pitches also have grey water drainage and television hook-up. Whichever park you chose, you can be sure of excellent facilities and an enjoyable year of fun-filled holidays with us. darwinHolidayParkswww.darwinholidays.co.uk The Mendip Hills are a playground for adventure sports enthusiasts and adrenalin junkies – just some of the sports on offer include potholing, gliding, sailing and rock climbing. Broadway House is within easy reach of the best activities, making it an ideal destination for groups to enjoy a unique and action- packed trip. Our onsite sports and activities will also ensure that any group is entertained when enjoying time back at the park. Whether you are a club, school, society, scout group, brownie pack or a Duke of Edinburgh Award scheme looking for an adventure or nature holiday, this park and surrounding area will not disappoint. BMX lovers are also drawn to Broadway House Holiday Park in their droves. In fact, the fantastic competition standard track hosts major events at certain times of the year, including both the British BMX and European Championships. If you are a large or small group looking for somewhere to stay during one of the up and coming events, thinking about hosting a competition or simply looking to hone your biking skills, Broadway House provides the perfect location. The park’s substantial grounds and excellent facilities also attract a number of rallies, including Oktoberfest - the Euro-style Volkswagen weekend rally. A wide range of events, including other car rallies, also take place in the surrounding area and Broadway House can accommodate individuals and small or large groups attending these occasions, while offering them a relaxing break in beautiful surroundings at the same time. Our rally facilities cater for most group sizes and accommodate touring caravans, campervans or tents. All pitches have electric hook-ups and guests have free use of the modern shower and washroom facilities. Contact the park for more information about group holidays, attending a BMX competition or rally, or holding an event of your own. Larger group bookings qualify for preferential terms. Also contact the park to find out dates of up and coming events should you wish to visit Broadway House during a quieter period. Rallies, Groups and Events Broadway House, Somerset Here at Darwin Holidays we know that if your kids have a good time, you do too. That’s why we have a range of children’s entertainment on offer at our parks during the school holidays, and dedicated food menus to satisfy young appetites. Most of our parks have children’s playgrounds and some offer extensive facilities for kids and teenagers, such as games rooms. And all activities are in a safe and secure environment so that you can sit back and relax. We know how to entertain large groups of children and we offer a variety of party options at Swanage Bay View, including the fun-filled Darwin Dolphins swimming party. For more information on what the different parks offer kids, give us a call. D olphin s! Darwin Seasonal Pitches: Winter Storage: To book: 01934 742 610 or www.broadwayhousepark.co.uk Kids stuff! 22 23 darwin holiday parks www.darwinholidays.co.uk Caravanning and camping holidays for the whole family to enjoy! PetFriendly darwin holidays Darwin holidays required a whole range of marketing materials designed, printed and delivered, for their exhibition at the Birmingham NEC.The main part was the 24 page brochure, which needed to be fun and appealing to families. The whole brochure was designed and printed within 2 weeks.
  13. 13. 13 darwinholiday parks PetFriendly www.darwinholidays.co.uk Events Parks included: Swanage Bay View, Swanage Newton Mill Holiday Park, Bath Hawkchurch Park, Axminster Broadway House, Cheddar Weddings Family Events Special Occasions Great for Large Events darwinholiday parks HolidayHomescaravanningseasonalpitcHes lodgestouringtentingwinterstorage www.darwinholidays.co.uk Park Location Map Be achsi de Sun nyba nk Broad wayH ouse Ne wton Mill Ha wkchu rch P earTre e S wana ge Ba yVIe w Tilfo rdWoo ds Carl tonM anor PetFriendly darwinholiday parks unlock the door to the good life... with your very own luxury retreat Buying Your Darwin Holiday Home www.darwinholidays.co.uk PetFriendly Further materials required for the exhibition were pop up banners x 3, a wedding folder, a static sales folder, an events folder, leaflets x 9, and a newsletter. All of the further materials were designed and printed within 3 weeks.
  14. 14. 14 Babcock delivers outstanding project management While every project we undertake is unique, the focus of our management role remains consistent. Our task is to find the most effective and cost-efficient way to deliver the project, so you get a superior end product for less outlay. So whether it’s designing baggage handling systems for Heathrow or helping build 21st century accommodation for our Forces personnel, you’ll find Babcock project managers get the work done - and done well. Above: Computer-generated design of standardised modular solution for Forces single living accommodation. Opposite: Catterick Garrison, North Yorkshire, a 2,400-acre site accommodating 7,500 regular soldiers, 1,900 recruits and 2,000 civilian personnel. The main aim of the Single Living Accommodation Modernisation Project (Project SLAM) is to raise the standard of living accommodation for Forces personnel to meet the expectations of today’s young service men and women. This huge programme requires the creation of 32,000 new bed spaces to tight deadlines, often with the added constraints of working ‘within the wire’ at military bases. To deliver the project on time and on budget, Babcock is working with Bovis Lend Lease in a joint venture that combines our asset management skills with their construction management expertise. We have created an innovative ‘modular’ solution that delivers a modern and uniform living space with standardised components. Not only does this reduce risk and uncertainty, it means we can maximise supply chain sourcing, bringing quality and cost improvements over time. From the outset, our core project management team has co-located with the customer forming an integrated project team. This has facilitated the coordination of the delivery of the programme throughout the UK. We have exceeded our delivery targets each year in the first phase of the project and have been appointed to deliver a second, even larger phase. case study: supporting service personnel Creating superior living accommodation for the Forces Babcock has been working with BAA for over 20 years, giving us an unparalleled understanding of how airports work and how their owners require us to manage projects within them. Their key priority in baggage integration projects, of course, is that every bag connects with every customer, every time. Baggage service targets at Heathrow are set to minimise the connection time for passengers across the airport. To deliver this service, Babcock is responsible for the transfer of baggage around all terminals at Heathrow; this involves the movement of up to 30,000 bags per day. We must also be able to meet this target without disturbing the operating environment or causing any delay or shut-down. This demands an in-depth understanding of airport logistics as well as the flexibility to respond to new challenges fast. Babcock is BAA’s choice at Heathrow because we can offer over 900 skilled staff specialising in baggage system design, control systems development and operations and maintenance. Such depth of resource and cross-discipline expertise means we can respond to a wide range of customer needs quickly and efficiently – and helps explain why Babcock has grown to be the largest supplier of baggage services and systems in the UK. case study: baggage systems Every bag with every passenger, every time Babcock’s project managers ensure timely delivery of totally integrated solutions that maximise baggage handling systems performance. FACt: BABCOCK IS THE lARGEST PRIME CONTRACTOR FOR THE MOD ESTATE. FACt: BABCOCK EMPlOYS 900 STAFF AT HEATHROW. 8 9 Babcock delivers engineering excellence While asset management and project management are the primary tasks we perform for our customers, engineering excellence underpins everything we do. It is the skills of our engineers that help us create innovative solutions for the challenges we face: solutions that enable us to cut costs for our customers while improving operational efficiency. This is why Babcock engineers are helping to create the next generation of aircraft carrier and to improve reactor core monitoring at UK nuclear power stations. 12 The NICIE (New In Core Instrumentation Equipment) project is a prime example of how Babcock proactively uses its engineering expertise to benefit customers. We help maintain British Energy’s fleet of Advanced Gas Reactor nuclear power stations and one of our customer’s key priorities is ensuring the integrity of the graphite moderator that lies at the heart of the reactor core. Traditionally the reactor core, including the moderator, is examined during the statutory outages of the stations, when the reactor has been depressurised and cooled. The problem is that this screening extends the offline period with high cost implications. For each day a plant is out of action, British Energy loses around £650,000 of revenue and fails to generate around 30TWhrs of electricity, enough to power 2% of the nation’s homes. Babcock engineers realised that they could shorten the offline process and save the customer money. So they created NICIE, a piece of equipment that integrates several separate graphite inspection activities and can be used while the core is still cooling down. What started as a small engineering project to improve a key process is now saving British Energy millions of pounds at power plants across the UK and maximising the time these key assets are generating electricity for the nation. case study: supporting british energy Improving nuclear reactor core monitoring Babcock is a proud member of the UK’s Aircraft Carrier Alliance, responsible for assembling the Royal Navy’s two new aircraft carriers, HMS Queen Elizabeth and HMS Prince of Wales, the largest vessels ever operated by the Royal Navy. In addition to producing one of the four major sections that will make up each vessel, we will be assembling the vessels and fitting an array of equipment. Babcock’s team for this project demonstrates the breadth of our engineering skills. Over 1,000 Babcock employees will be working on this project, applying their expertise in areas ranging from ship design and modern modular construction to assembly, commissioning and systems testing. Babcock is trusted to undertake work of this scale because of our unrivalled track record in supporting complex warships for the Royal Navy including the three current aircraft carriers. case study: supporting the royal navy Assembling the next generation of aircraft carriers Opposite: JET, the Joint European Torus, is the world’s largest nuclear fusion research facility. Babcock was involved in the initial construction phase and continues to support JET to this day. Top: NICIE - The New In Core Instrumentation Equipment developed for British Energy. Above: Computer Aided Design of future aircraft carrier (CVF). The timescales that the team worked to were amazing. They sourced proven designs, adapted them and combined them in a unique rig that was then functionally tested in a facility in Whetstone. paul hewtison, fuel route manager at hartlepool. “ ” 13 the leading engineering support services company babcock Tap redesigned Babcock’s corporate brochure and printed a wet proof within two weeks. Once design and amends had been completed, the wet proofs were produced at our factory in Northampton and delivered in person to the board meeting in Wigmore Street,W1. Large impactful images were used, together with clear headings and a confident use of white space.The end result was a slick, clean, but interesting piece. This brochure led toTap designing many other pieces of marketing collateral for Babcock and formed the start of a good long term business relationship.
  15. 15. 15 gearhouse broadcast Tap have been working with Gearhouse Broadcast for the past 5 years and have produced a whole range of marketing collateral over that time. Here are just some examples of the printed design workTap have completed for them after our recent brand refresh project. www.gearhousebroadcast.com Systems Integration An international broadcast solutions company Gearhouse Broadcast specialises in the provision of Project Solutions, Systems Integration, Equipment Sales and Equipment Rental. Established since 1993 the company operates globally with its headquarters in the UK and offices in the USA, Australia, Qatar and India. We offer a vast degree of experience and a proven track record in the delivery of high quality broadcast installations across the world. With many years broadcast installation experience Gearhouse Broadcast Systems Integration division offers solutions for both new installations and upgrades on existing systems. In particular, but not exclusively, our expertise lies in the provision of solutions for Studios, Outside Broadcast Facilities, Transmission and Automation, Master Control Rooms, Broadcast Cabling. We have carried out numerous high definition installations for studios, outside broadcast facilities and venues across the globe. We offer the ability to provide at short notice, temporary broadcast facilities whilst the permanent solution is in progress. The company’s other divisions of Equipment Sales, Equipment Rental and Project Solutions – temporary installations for major global sporting events – all complement our ability to offer our clients incredibly flexible options and an operational awareness, both of which our competitors are hard pushed to match. Our Sales and Rental divisions give us significant buying power across the broadcast manufacturing market. Unlike many other system integrators, whilst we work closely with manufacturers, we are completely independent with no restrictions or commitments to a particular brand, so our advice on what equipment will work best given your individual situation will be impartial and based on our knowledge, product capability, cost effectiveness and your work flow. Our Rental division also gives us the ability to offer cheaper equipment options using nearly-new, ex- rental stock which is in excellent condition with a six month warranty and at significant savings to that of buying new. As owners and operators of broadcast equipment we understand the way television works and real production requirements. Once you have identified a need we will work with you from consultancy, concept, planning and design, through to installation, commissioning, training and aftercare support. Whether you are looking for a new installation, or to upgrade your existing system from SD to HD or simply enhance what you have, we can assist you. Engineering Expertise Gearhouse Broadcast has a first class reputation as a broadcast system integrator, with a wealth of ‘on the job’ experience. We employ some of the best system engineers and technical support staff in the industry as we recognize that engineers are the backbone to our business. We only select highly skilled and qualified personnel with solid experience in a system engineering background who ensure they keep informed of the latest technology and system design developments and principals. We own and operate our own broadcast equipment which gives us the rare blend of installation experience and operational know- how. We have a wealth of experience in operating large, complex projects all around the globe in very challenging conditions. The result is a technical team with a wealth of integration, operational and maintenance experience across the whole broadcast spectrum. With this in-house team of engineers working daily on broadcast projects, the company’s technical expertise is second to none and clients benefit from support and access to this rich resource. 3 Consultancy Our systems integration specialists provide consultancy on your entire project, advising on the best use of products and new technology to provide the most appropriate and cost effective solutions to meet your objectives. The team is experienced in both large scale and complex projects. Our standards are of the highest levels and projects are based on the selection of skilled staff, meticulous project and logistics planning and tight budgetary control. Project Management The key to a successful project is down to the planning and management. Projects are run by our seasoned Project Managers who select their team from our pool of highly skilled engineers. Our expertise and broadcast sensibilities allow us to create realistic plans, timescales and work schedules without unnecessarily impacting on existing broadcast operations. Client involvement is encouraged at all stages to ensure that we deliver what you want. Systems Integration Services Our logistics team plans large scale equipment and personnel deployments all over the world, week in week out, ensuring that the right kit and the right people are in the right place at the right time. Budgets are a key consideration and our experience allows us to guide you in making the right purchasing decisions to give you the results you need whilst giving value for money without false economies. As a result we design budgets to be realistic and cost effective to the client, with no surprises. Installation The installation team required for each job is dynamically tailored according to the particular demands of the project. We have access to a pool of personnel with a variety of skills such as engineers, wiremen and riggers, all of whom have formidable and truly global installation experience. This means that the right skills are available to the team only for as long as they are required whilst the project manager controls the project and provides the continuity. Commissioning The final commissioning of any system requires in-depth knowledge of all the various components to ensure that the final product fulfils its expectations on both an operational and technical level. The intimate knowledge of broadcast equipment held by our personnel coupled with the strength and depth of the Gearhouse broadcast engineering team’s operational know-how allows us to fully configure, test, fault-find and generally de-snag the system prior to the customer hand-over. Training Gearhouse Broadcast can also help you with all your training requirements. We provide system training for the systems installed as part of the handover process and can also arrange for various manufacturers courses, available either on-site or at the manufacturers premises, whichever is preferred or most suitable. Aftercare Support We can offer a variety of flexible after-sales and support options to ensure your installation stays operating smoothly for years to come. Case Studies A selection of recent projects illustrating Gearhouse Broadcast’s ability to deliver large scale and complex solutions Client: M-Net Project: Design and Build of an HD OB Truck South African Broadcaster M-NET approached Gearhouse Broadcast when they were looking for an outside broadcast facility. Gearhouse Broadcast was able to offer the systems integration of a custom built, multi-format vehicle. The truck integrated by Gearhouse Broadcast is a triple expanding high definition outside broadcast unit which offers 28 high definition cameras and up to 3 versions of 5.1 Dolby surround sound. The units lateral production area is large, spacious and air conditioned with 3 tiered desks which seat up to 12 production staff. The front desk houses a 4ME vision mixer and space for 84 monitors. The second desk provides 16 monitors and comprehensive communications. The third desk provides 32 monitors and comprehensive comms and monitoring facilities. The Unit is fully air conditioned to temperatures of 45 °C. The third expand provides room for a second desk in the VTR area to provide space for up to 11 operators and a co-ordinator. The unit is wired for up to 12 EVS/14VTR. In the vision area there is control for up to 28 Cameras by 7 operators, plus an engineering test position. The vision router is 576 x 576 and the audio router is 256 x 256 AES and analogue. The unit is engineered with a large in/out capability making it ideal for major events. www.gearhousebroadcast.com 5 We offer a vast degree of experience and a proven track record in the delivery of high quality broadcast installations across the world “ ” Gearhouse Broadcast I UNITED KINGDOM Unit 12 Imperial Park, Imperial Way, Watford, Hertfordshire,WD24 4PP t: +44 (0) 845 820 0000 f: +44 (0) 1293 691 499 e: uk@gearhousebroadcast.com Focused... on your sucess www.gearhousebroadcast.com Systems Integration Global Approach | Individual Solution
  16. 16. 16 hmwt Herts and Middlesex WildlifeTrust approachedTap with a new project calledThe StortValley. They needed a new logo designing, plus leaflets and an exhibition banner. The end result was a lively, vibrant logo, which lent itself well to bright and eye-catching designs for the leaflet and banner. Harlow GreenTeam When? 1st 3rd Wednesday of the month. time? 10am-3pm. Where? Harlow Wildlife Sites. Site depending on task. type of tasks? Tree felling, pond clearance, bridge building, boardwalks and much more. Contact: Glenn Mulleady 01279 430005 or glenn.mulleady@harlow.gov.uk Essex Wildlife Trust Volunteers Uttlesford Group Work Party When? Tuesdays, Thursdays and some Sundays. time? 9.30am—12.30pm. Where? Uttlesford Borough. Site depending on task. type of tasks? All types of conservation work: meadow mowing, coppicing, fencing and hedge cutting. Contact: Michael Rowley 01799 550378 Essex Wildlife Trust Volunteers Sawbridgeworth Marsh When? Every Sunday (some Tuesdays Thursdays, March to September). time? 9.30am-11.30am Sundays 6pm-7pm Tuesdays Thursdays. Where? Sawbridgeworth Marsh. type of tasks? Coppicing and pollarding willows, clearing fen drains and ponds, mowing and clearing of reedbeds, sedgebeds and wet meadows. Contact: Andy Sapsford 01279 725017 or Andrew.i.sapsford@gsk.com stort Valley Volunteer groups find out more by visiting www.stortvalley.org or phone 01727 858901 Harlow Conservation Volunteers When? Alternate Sundays. time? 10am-4pm. Where? Harlow Nature Reserves. Site depending on task. type of tasks? All kinds of conservation management tasks plus public access construction on a variety of sites. Contact: Andrew Tomlins 01279 434322 or hcv@harlowwildlife.org.uk www.harlowwildlife.org.uk friends of pishiobury park Wanted! Volunteers for Pishiobury Park historic parkland near Sawbridgeworth. When? Starting Spring 2010. Where? Pishiobury Park. type of tasks? Tree planting, pruning, maintenance of benches and fences. Contact: Fiona Underhill 01462 459395 or northeast.cms@hertscc.gov.uk Also see www.hertsdirect.org/cms for other volunteering opportunities, or contact East Herts District Council: 01279 655261 or operations.admin@eastherts.gov.uk Rivers Nursery Orchard When? 1st Sunday of the month. time? 10.30am—1.30pm. Where? Rivers Nursery Orchard, Sawbridgeworth. type of tasks? Pruning, removing suckers, clearing weeds and grass from bases of trees, ditch clearing and planting. Contact: Kate Yarnold 07887 763258 or rnsog@hotmail.com Conservation Volunteers hcv looking to help nature? ite surVeyors The Stort Valley MAKE THE OUTDOORS YOURS The Stort Valley MAKE THE OUTDOORS YOURS ort Valley partnership ded ‘Wetlands for Water Voles and People’ better idea of water vole populations fordshire including in the Stort Valley. e to learn how to survey for water voles e-ved’ with the project: Hauser at HMWT 01727 858901 er.vole@hmwt.org Herts and Middlesex working group delivering activities and projects ort Valley focussed on biodiversity, landscape, ess, recreation and education. ude British Waterways, Epping Forest District ironment Agency, Essex Wildlife Trust, k Hertfordshire, Harlow District Council, Herts sex Wildlife Trust, Hertfordshire County Council e Management Service, Lee Valley Regional Park Natural England. now more? g People with the Stort Valley Project Officer Amy Wheeler at HMWT 01727 858901 stort.valley@hmwt.org w.stortvalley.org Charity No 239863 Company No 816710 12/09 With support from HCA surveys on Wildlife Sites across half of the Wildlife Sites Partnership. between March and July. Some botanical red. More information: Gilbert at HMWT 01727 858901 r.gilbert@hmwt.org s for Water Voles ple projeCt!
  17. 17. 17 Herts Middlesex WildlifeTrust also neededTap to design some Christmas eCards for them. Being a wildlife based organisation, different species were used to create charming images of Christmas scenes.The eCards were sent out using an automated system which showed HMWT who had opened the emails and when. Their first eCard campaign ran in 2008, and was so successful they ran another one in 2009. The positive feedback from their clients was immense. Due to this, the cards helped them raise much needed funds for the charity.
  18. 18. 18 a leading provider of outside broadcast facilities in the UK and Europe +44 (0) 121 327 2021 info@021tv.com everything inside to create your perfect outside broadcast www.021tv.com o21tv O21TV required a generic advert, promoting all areas of their expertise, which could be re-worked into any size for future publications.
  19. 19. 19 astrazeneca Tap Creative was originally formed in 2005 in order to supply design and print services to AstraZeneca.A range of respiratory educational meeting delegate packs were designed and produced which encompassed designing the brand and updating the meeting materials on a quartlerly basis. Batches of delegate packs incorporating the latest biographies and medical notes from guest speakers, were printed and delivered to various locations in the UK at short notice. 2nd – 4th November Cranage Hall Cheshire futureFURTHER UNDERSTANDING OF TRENDS IN RESPIRATORY EDUCATION 2007 an invitation A CO MMI TMENT TO MEDI CAL EDUCATION BY ASTRAZENECA UK LTD 12th – 14th October Hotel Russell London forumF U T U R E O F R E S P I R A T O R Y M E D I C I N E 2007 an invitation A COMMIT M EN T T O MEDIC A L EDUC A T ION B Y A ST R A ZEN EC A UK LT D 20th – 22nd April The Russell Hotel, London arenaASTRAZENECA RESPIRATORY EDUCATION FOR THE NHS AND ACADEMIA 2007 an invitation A C OM M IT M EN T T O MEDIC A L EDUC A T ION B Y A ST R A ZEN ECA UK LTD A COMMITMENT TO MEDICAL EDUCATION BY ASTRAZENECA UK LTD FURTHER UNDERSTANDING OF TRENDS IN RESPIRATORY EDUCATION future thefaculty Jane Scullion Respiratory Consultant Nurse Ruth McArthur Practice Nurse Dr John Haughney General Practitioner Dr Iain Small General Practitioner Dr Vincent McGovern General Practitioner Chris Fehrenbach Modern Matron for Respiratory Services Lisa Bradshaw Chief Nurse Respiratory Nurse Specialist Heather Matthews Respiratory Nurse Specialist Jacqui Cooper Specialist Nurse Practitioner Sharon Haggerty Assistant Director of Nursing Clinical Excellence Dr Terry Stuart General Practitioner June Roberts – Chairperson Consultant Respiratory Nurse Dr Nigel Pexton General Practitioner A COMMITMENT TO MEDICAL EDUCATION BY ASTRAZENECA UK LTD F U T U R E O F R E S P I R A T O R Y M E D I C I N E forum Dr Noel O’Kelly General Practitioner Dr Steve Gaduzo General Practitioner Dr Dermot Ryan General Practitioner thefaculty Dr Iain Small General Practitioner Dr Lorcan McGarvey Consultant Physician Dr Dave Singh Consultant Physician Dr Terry Stuart General Practitioner Dr Paul Stephenson General Practitioner Dr Nigel Pexton General Practitioner Dr Kevin Gruffyd-Jones General Practitioner Dr Vincent McGovern General Practitioner Dr John Haughney General Practitioner
  20. 20. 20 roche Tap Creative designed and produced a large scale Cystic Fibrosis Adherence website for Roche.The project spanned nearly a year with content being generated for the site on a quarterly basis.This involved going out to Cystic Fibrosis (CF) clinics and filming patients as well as supplying patients their own video cameras so they could produce their own “a day in the life” video diaries.The results were edited and uploaded byTap in accordance to to the ABPI Code of Practice.The site also featured interactive games to explain to parents and younger patients how CF could be more effectively managed with a better drug adherence programme. ww.roche-cf.com website www.pulmozyme.co.uk Design of www.roche-cf.com website w Design of www.roche-cf.com website w Design of www.roche-cf.com website w Design of www.roche-cf.com website w www.roche-cf.com and www.pulmozyme.co.uk dients Interactive Flash online game designs - “Sputumoids” as featured on www.roche-cf.com
  21. 21. 21 Every child is different so why use the same extended release methylphenidate (XL-MPH) preparation to treat them all? Prolonged release hard capsules For children and adolescents with ADHD, a good start leads to a good day Prolonged release hard capsules Sleep problems in children and young people – Help get a better night’s sleep Tips for helping your child to get a better night’s sleep By Dr C Yemula, Consultant Community Paediatrician, Bedford ADHDstudy day flynn pharma Tap Creative produce creative pharmaceutical marketing literature for Flynn Pharma on a regular basis incorporating fast turn around digital print and large format artwork such as pop-up banners and exhibition panels.This incorporates various items such as: detail aids, leave pieces, dose cards, photography and variable data printing. Our designers also have prior experience of working with AstraZeneca and Roche and are experienced at working within ABPI Guidelines.Tap Creative will often be drafted in to take over from a larger more expensive agency to see through a campaign once the concepts have been approved at a more cost effective rate. Our healthcare experience will speak volumes, and ensure we’ll look after your brand every step of the way.
  22. 22. 22 websites Here are a selection of CMS based websitesTap have designed and built. Our content management system allows our clients to log in and amend existing pages, create new ones, or delete old ones. This allows their website to expand with their business giving them full independent control. www.blason.com www.emp-law.com www.sherrardswood.co.uk
  23. 23. 23 www.citysync.co.ukwww.nudegroup.co.uk it’s good to talk Helping you get the very best from your marketing budget By usingTap Creative you will benefit from a close-knit team that pull together to deliver real results. Our design for print team have a large production and finishing department at their disposal, enabling complex litho and digital printing jobs to be easily deployed. Our web design and development team can deliver full scale CMS systems with e-commerce, SEO and hosting all combined with one point of contact. Tap have been helping brand managers and marketeers deliver their strategic vision in visually compelling ways since 2005.Working with digital and traditional media means we cover every aspect of your campaign. Our team of creative designers are partnered with experts in their field from web design to print production and art direction. We drive brands further and help you get the very best from your marketing budget. Speak to one of our team today about making your campaign shine. Speak to us on: t: 01727 848399 e: analyzethis@tapcreative.co.uk w: www.tapcreative.co.uk
  24. 24. Tap Creative Design Agency, 1 Keyfield Terrace, St Albans, Hertfordshire AL1 1QL www.tapcreative.co.uk e: analyzethis@tapcreative.co.uk t: 01727 848 399 f: 01727 858 057 Thank you for your time with us today now a pink strawberry would be nice wouldn’t it? AvalonPrint