Red Design Group - Brand Credentials Document Part of the new Featured series www.redgp.com

1. FE
ATU
RED
BRAND

2. Our Design Approach
Good Design
LOOKS GREAT.
GREAT DESIGN
performs.
RED brings a powerful combination of design
creativity and 16 years of industry experience
to give your business a point of difference.
Our design team blends branding, planning,
interior design and architecture to create
a better customer experience. We aim to
increase visitation, brand loyalty and
improve financial performance.
CUSTOMER
EXPERIENCE
MARKET
ANALYSIS
FINANCIAL
METRICS
DOCUMENTATION
Customer insights
Competitors
Design strategy
Brand positioning
Brand identity
Signage & graphics
Uniforms & menus
Marketing
Conceptual
Planning
Architecture
Lighting
Finishes
FF+E schedule
Journey mapping
Interactive digital
Digital interaction
Content design
Customer service
Fitout drawings
Construction drawings
Signage & graphics
Digital, video &
animations
Revenue
Return per sqm & ROI
Footfall & dwell time
Average spend
Membership
DESIGN
THE BRAND
DESIGN
THE SPACE
YOUR
CUSTOMER
43

3. RMIT
Melbouwrne VIC
RMIT
CASE STUDY 1
Red Design Group brand team was commissioned to create
a new brand identity for New Academic Street (NAS) project
which will transform the heart of RMIT City campus by
creating new student facilities and retail and hospitality
offers. The result was a bold and exciting brand identity
complemented with a youthful and fun visual language which
appeals to the student demographics.
65

4. AOpen is an electronics manufacturer in Taiwan. It is also
a division of the Pan Acer Group and a major global IT
brand.
With a vision for the future as the globally leading
electronics manufacturer AOpen approached Red
Design Group to re-imagine their brand for the future.
Successfully presented and embraced by the company at
all levels, this new brand strategy signifies a new era in
AOpen’s history.
AOPEN
CASE STUDY 1CASE STUDY 2
AOpen Taiwan
87

5. JOHNNY BIGG
SYDNEY NSW
Red Design Group worked
with the client to define
the Johnny Bigg brand
attributes. Bold, confident,
urban, authentic, irreverent,
and gusto were words that
they agreed would shape
the brand personality.
Referencing these attributes,
the design process began.
All brand elements from
the brandmark through to
swings tags, labels, signage,
boxes, shopping bags,
posters and the interiors
were designed by Red
Design Group.
JOHNNY BIGG
CASE STUDY 3
10

6. Our client wanted the store
to be edgy, humorous, and
uniquely charismatic to
highlight the whimsical
nature of the product. It was
not to be simply a shop, it
had to be a destination and
an experience.
THE CANDY ROOM
CASE STUDY 4
The Candy Room
Melbourne VIC
1211

7. Red Design Group worked closely with Zouki to create
a unique brand concept for St Vincent’s Hospital’s new
courtyard café. Named Courtyard 55, referencing the
location at 55 Victoria Parade in Fitzroy, Red designed the
interior and developed the brand and all branded assets.
Hospital staff, visitors and patients now benefit from an
extensive selection of delicious, healthy food created on
site by the Zouki team, which has an impressive food and
beverage program. The open kitchen provides fresh food
theatre where customers are able to have their order
freshly prepared.
COURTYARD 55
CASE STUDY 5
Courtyard 55
Fitzroy VIC
1413

8. Working alongside our Zouki clients, RED have designed
over 100 projects within the hospital precincts of
Australia’s major towns and cities.
These range from cafes, restaurants and food courts
to convenience stores and florists. There is also a large
component of branding and collateral assets.
VISTA IL MONDO
CASE STUDY 6
Vista Il Mondo
Canberra ACT
1615

9. Brindy Bella
Canberra ACT
BrindyBella
Located at the University of Canberra
the new brand (along with the creation of
its name) reflected the natural surround-
ings of the nearby mountain ranges,
which in turn inspired the design of the
interior. Special care and attention was
given to ensuring that the planning and
finishes selection was sensitive to the
requirements of the hospital.
BRINDY
BELLA
CASE STUDY 7
1817

10. Maroochy RSL is a
community club located
on Queensland’s Sunshine
Coast. Recognising the
need to stay relevant
and compete for share-
of-wallet, Maroochy RSL
commissioned Red Design
Group to complete a major
rebranding exercise and
refurbishment of the entire
club.
Maroochy RSL
Maroochy RSL - Letterhead
MRS0001 - GPRES0007 - 11 CONCEPT DESIGN
Me morial Ave nu e
Maroochydore Qld 4558
07 54 43 2211
maroochy rs l .com.au
R S L
Maroochy RSL
Maroochy RSL - Business card
MRS0001 - GPRES0007 - 11 CONCEPT DESIGN
Memo rial Avenue
Maro o chydo re Qld 4558
07 54 43 2211 | 0400 123 123
clarep@maro o chyrsl .com.au
maro o chyrsl .com.au
C L A R E P A T O N
C H I E F E X E C U T I V E
O F F I C E R
Memo rial Avenue
Maro o chydo re Qld 4558
07 54 43 2211 | 0400 123 123
clarep@maro o chyrsl .com.au
maro o chyrsl .com.au
C L A R E P A T O N
C H I E F E X E C U T I V E
O F F I C E R
Memo rial Avenu e
Maro o chydo re Qld 4558
07 54 43 2211 | 0400 123 123
clarep@maro o chyrsl .co m.au
maro o chyrsl .co m.au
C L A R E P A T O N
C H I E F E X E C U T I V E
O F F I C E R
R S L
Maroochy RSL
Maroochy RSL - Destination Branding
MRS0001 - GPRES0007 - 11 CONCEPT DESIGN
ATM
WELCOME
SPORTS BAR
CAFE
B A R
MAROOCHY
RSL
CASE STUDY 8
Maroochy RSL
Sunshine Coast QLD
Maroochy RSL
Maroochy RSL - Brandmark
MRS0001 - GPRES0007 - 11 CONCEPT DESIGN
R S L
R S L
“I’ve had many
members say thank
you for bringing their
club back to life and
bringing the venue
to where it can be
and on the right
track.”
CLARE PATON –
CEO, MAROOCHY RSL
2019

11. The Pecking Order Café challenges the status quo
on how we buy and sell food integrating digital
technology such as digital menus, touch-screen kiosks,
app ordering via personal handheld devices, a point-
of-sale system, an inventory system, loyalty rewards
and payment through PayPal. The café can also be
found on location-based apps that send customers
notifications, special promotions, vouchers and new
menu details when they enter The Pecking Order’s
catchment zone. Red Design Group created the brand
name, identity and graphic illustration which was then
animated for their in-store digital screen.
PECKING ORDER
CASE STUDY 9
Pecking Order
Melbourne VIC
2221

12. GREENLAND
CASE STUDY 1CASE STUDY 10
Greenland
Williamstown, VIC
Greenland is the name we
created for an innovative
eco-grocer concept.
Organic foods, natural
materials and sustainable
design create an interesting
mix of brand experiences.
2423

13. langdonlorraine Hotel Z brand presentation
Concept 1
Building signage
langdonlorraine Hotel Z brand presentation
Concept 1
Building signage
langdonlorraine Hotel Z brand presentation
zhotel.com.au
101 Flinders Lane
Melbourne
Australia
+61 (03) 8123 4567
Lorem ipsum
dolor sit amet,
consectetur
experience infinite
HOTEL
Concept 2
Promotional postcards
Concept 1
Brand
langdonlorraine Hotel Z brand presentation
Concept 1
Branded wallpaper A
Detail
langdonlorraine Hotel Z brand presentation
Concept 1
Brand collateral
langdonlorraine Hotel Z brand presentation
Concept 1
Promotional postcards
HOTEL
Experience
infinite
101 Flinders Lane
Melbourne
Australia
T+61 (03) 8123 4567
F+61 (03) 8123 4567
info@zhotel.com.au
zhotel.com.au
langdonlorraine Hotel Z brand presentation
Concept 1
Business card
HOTEL Z
101 Flinders Lane
Melbourne Australia
T+61 (03) 8123 4567
F+61 (03) 8123 4567
info@zhotel.com.au
zhotel.com.au
Business card to be laser cut like below
langdonlorraine Hotel Z brand presentation
Concept 1
Business card
HOTEL Z
101 Flinders Lane
Melbourne Australia
T+61 (03) 8123 4567
F+61 (03) 8123 4567
info@zhotel.com.au
zhotel.com.au
Business card to be laser cut like below
RED brand team created
an elegant yet strong
brand for Hotel Z. It is
modern, dynamic and gives
the illusion of depth and
movement. It allows infinite
possibility. The brand is
applied onto stationery, hotel
cards, packaging, promotional,
wallpapers, signage and
wayfinding.
HOTEL Z
CASE STUDY 1CASE STUDY 11
Hotel Z
Flinders Lane, Melbourne VIC
2625

14. Sundan is a Shenzhen-based
home appliances retailer with
stores across China. Inspired
by a Chinese puzzle ‘Tangram’,
RED created Sundan brand
which breaks away from its
mainstream competitors. The
triangle shapes create different
configurations bringing energy
and movement to the overall
brand experience.
SUNDAN
CASE STUDY 12
Sundan, Shenzhen China
Sundan New Store Conept Design – 03.04.07
27

15. Matahari Indonesia
The concept design included
the redesign of the brand
and corporate identity, store
layout, shopfront, interior
design look and feel, a
new suite of fixtures, focal
wall design, lighting, visual
merchandising approach
and design standards for
brand shops within the
store.
MATAHARI
CASE STUDY 13
MATAHARI
PRELIMINARY BRAND CONCEPTS
30.05.08
Brand comparison
MATAHARI
PRELIMINARY BRAND CONCEPTS
Brand comparison
MATAHARI
Brand comparison
MATAHARI
PRELIMINARY BRAND CONCEPTS
30.05.08
Directory
DEPARTMENT
DEPARTMENT
DEPARTMENT
DEPARTMENT
DEPARTMENT
DEPARTMENT
2
DEPARTMENT
DEPARTMENT
DEPARTMENT
3
DEPARTMENT
DEPARTMENT
DEPARTMENT
4
DEPARTMENT
DEPARTMENT
DEPARTMENT
5
DEPARTMENT STORE
DEPARTMENT
DEPARTMENT
DEPARTMENT
DEPARTMENT
DEPARTMENT
DEPARTMENT
DEPARTMENT
DEPARTMENT
DEPARTMENT
DEPARTMENT
DEPARTMENT
DEPARTMENT
2
DEPARTMENT STORE
11
11
5 level store directory
showing level navigation – you are on level 2
2 level store directory
showing level navigation
MATAHARI
PRELIMINARY BRAND CONCEPTS
30.05.08
PCurrent symbol
Development of symbol
MATAHARI
PRELIMINARY BRAND CONCEPTS
30.05.08
Current symbol
Development of symbol
Shopping bag
Size rangesDEPARTMENT STORE
CCAAAAAAAARRRRRRDDDDDDCC BBBBBB CCCCCCCCCAAAAAACCCCCCLLLLLLUUUUUUUUUBBB
Truck and Club Card
ORE
CCAAAAAAAARRRRRRDDDDDDCC BBBBBB CCCCCCCCCAAAAAACCCCCCLLLLLLUUUUUUUUUBBB
Truck and Club Card
MATAHARI
PRELIMINARY BRAND CONCEPTS
30.05.08
Directory
DEPARTMENT
DEPARTMENT
DEPARTMENT
DEPARTMENT
DEPARTMENT
DEPARTMENT
2
DEPARTMENT
DEPARTMENT
DEPARTMENT
3
DEPARTMENT
DEPARTMENT
DEPARTMENT
4
DEPARTMENT
DEPARTMENT
DEPARTMENT
5
DEPARTMENT STORE
DEPARTMENT
DEPARTMENT
DEPARTMENT
DEPARTMENT
DEPARTMENT
DEPARTMENT
DEPARTMENT
DEPARTMENT
DEPARTMENT
DEPARTMENT
DEPARTMENT
DEPARTMENT
2
DEPARTMENT STORE
11
11
5 level store directory
showing level navigation – you are on level 2
2 level store directory
showing level navigation
Matahari
Brand Design
www.reddesigngroup.com.au
RED worked with the department
store division to create a new design
concept. This included the redesign
of the brand and corporate identity,
store layout, shopfront, interior design
Existing logo
Re-branded logo
Re-designing the logo
“Red Design Group was
briefed to create a new
brand identity for the
business and redesign
its Karawaci store. The
brand identity was then
implemented across
126 stores.”
ROY TAVENOR, RED
3029

16. Positioned in the art grunge scene of Melbourne’s iconic
Brunswick Street, Fitzroy, Wine Republic is a new concept
store redefining the humble bottle shop.
With the rise of the inner city craft markets and Fitzroy’s
established reputation for street art, our aim was to
introduce an arts focus incorporating sculptural talking
points, illustrations and visual merchandising.
WINE REPUBLIC
CASE STUDY 14
Wine Republic
Fitzroy & Northcote VIC
32

17. Red Design Group designed the interiors and brand
identity for this flagship store with the understanding
that their client wanted to create an upmarket, boutique-
style pharmacy. The client sought to emulate the European
apothecary and target a discerning, style-conscious
customer, delivering personalised prescriptions.
BLUE GOOSE
CASE STUDY 15
Blue Goose
Melbourne VIC
3433

18. RED interior and brand team
worked closely with Zoos
Victoria to refurbish the
Melbourne and Werribee Zoo
food offerings – Zebra Espresso
and Hippo Beach Cafe. RED
created environmental graphics
and signage wayfinding for
both cafes taking inspiration
from the animals and
surrounding.
ZEBRA
ESPRESSO
CASE STUDY 1CASE STUDY 16
Zebra Espresso
Werribee Zoo, VIC
3635

19. RED DESIGN
GROUP
CASE STUDY 1CASE STUDY 17
RED DESIGN GROUP
Melbourne, VIC
3837

20. BRAND
IDENTITY
CASE STUDY 1CASE STUDY 18
F I T O U T | B U I L D + C O N S T R U C T
solutions
Fairfield Hospital
Branding
ZKI0074-GPRES004-03 - ThE FIEld CaFE SIGnaGE PRoPoSal
4039

21. LET’S CONNECT
OFFICES
MELBOURNE
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Melbourne VIC 3000
Australia
T +61 3 9693 2500
E info@redgp.com
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District 1 HCMC Vietnam
For Vietnam enquiries contact:
Rhys Mullarvey
Regional Manager Asia Pacific
M +84 169 6081935
E rhys.mullarvey@redgp.com
redgp.com
41

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ATU
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