2. I don’t approach every brief simply wanting to create something different. Where’s the fun in that? No, I’m all
about working closely with clients from the off; immersing myself in the project, getting under its skin, becoming
friends with it. And then start doing the creative bit!
Specialities: Branding and Identities, Corporate Design for print
An effective communicator with the ability to foster and maintain collaborative internal/external design projects.
I have 17 years experience in the graphic design industry and have been freelancing under my company name
for 8 years. I see myself as a brand identity specialist but mostly an all-rounder that includes web design and
artworking skills also.
I have freelanced mainly for small design agencies who need to have a designer who is multi-functional. I’m
creative, I’m a good listener and I organise myself to be highly competent and who works with a lot of common
sense. I am trusted and I’m always asked to check other peoples design work as I’m told I have a reputation of
the classic “attention to detail”.
Neil Townsend
Creative Director
3. Beltico Group>> Identity and The Cliffs Brochure
The Beltico Group develop
and manage resorts and
properties as long-term
investments.
Their vision was The Cliffs
in Portugal, it was with
the view that it had to be
unique, because it is set
within one of the most
beautiful pieces of land
along the Silver Coast.
Designbrand Creative were
asked to design this coffee
table book, that showed
the resort in a natural and
luxurious style for the
audience of investors at this
early planning stage.
aSterpLanM
0 1 cYntHia dYe mcgareY
deSigned gOLf cOUrSe
02 atLantic Ocean viewS and cLiffS
03 prOtected natUre preServe
04 gOLden SandS beacH
05 beacH café / waterSpOrtS cLUb
06 viLLaS
07 viLLaS and apartmentS
08 management centre
09 viLLaS
1 0 tHe paviLiOn
gOLf, bar, reStaUrant, LOUnge, café, LibrarY,
tHe Spa weLLbeing and fitneSS centre
1 1 fOUnding member HOmeS
1 2 HOteL
atLantic
Ocean
óbidOS
LagOOn
01
11
09
08
07
06
10
0302
04
05
12
As with everything else at The Cliffs, the golf experience
is also pretty special – and designed to be a little different.
It’s about being able to hone your skills, perfect your
technique, learn about the latest in golf technology and then
be able to take all that and play on one of the most beautiful
courses in southern Europe.
The golf course architects are Dye Designs, whose
doyen is Pete Dye – considered by many to be the most
influential golf course architect of the last five decades.
In keeping with today’s preferred taste of natural courses,
as opposed to the ‘manicured’ variety, Dye Designs
have created a challenging, cliff top 18-hole course.
In true links style, it meanders through beautiful
coniferous woods and natural grassland, occasionally
opening up to simply spectacular views of the Atlantic.
Currently under construction, the world-class course
will be operated according to a stringent sustainability
programme, which will also dramatically reduce any
environmental impact. Naturally, the course has been
designed to enhance the topographical beauty of the
land. A golfer’s utopia awaits you.
The difference in the golf experience at The Cliffs also
extends to après-golf in the form of The Pavilion – a
21st Century take on the clubhouse. It’s a great place to
socialise and relax, and there’s absolutely no pressure
whatsoever – leaving you to focus on your game, and
your company, in your own time.
It was always our aim to make it less about the club and
more about the game.
PLaY it
YOUr waY
W e anticipate tHat tHe cOUrSe
at tHe cLiffS wiLL immediateLY
be recOgniSed aS a candidate
fOr tOp LeveL rankingS.
“
”
Cynthia Dye McGarey, Dye Designs
tHe wOrLd-cLaSS cOUrSe wiLL be Operated accOrding tO a Stringent SUStainabiLitY prOgramme
4. Bacardi Limited >> Bacardi I.T. New Brand Identity
Bacardi Limited, third
largest spirits company
in the world.
Bacardi and their internal
team from I.T. required a
global identity that was to
be seen as not just someone
you call because “the email
is down” but to educate the
staff worldwide that they
are innovative people who
can help your department
processes through
technology.
5. Bacardi Limited >> Bacardi Cocktail World Cup Logo and Pop up banners
Bacardi Limited, third
largest spirits company
in the world.
Bacardi and their internal
teams invented a cocktail
making world cup for
their staff to compete
against each other globally.
Designbrand Creative
created the identity and
marketing collateral for their
global offices.
7. Deutsche Post >> Brochure
Deutsche Post DHL
DPDHL is committed to
becoming the Employer of
Choice, characterized by a
highly engaged workforce.
One of the key drivers of
employee engagement is
a competitive Rewards
package.
This brochure was to
highlight the new reward
package.
8. Triforce Recruit>> Brochure
Triforce are the first
recruitment consultant in
this sector to adopt the
Social Enterprise way of
working.
The Triforce team is
comprised of both civilian
and ex-forces specialists
in sales, HR, recruitment,
management, and
operations.
They wanted a small
brochure that stood out
amongst other competitors,
whilst offering a simple
design with the use of
strong iconography.
9. JHR Recruitment>> Brochure
An independent
recruitment agency
specialising in both
temporary and permanent
recruitment.
Designbrand Creative
was asked to create a
recruitment brand for JHR.
A simple marque was
created and thus a graphic
device was used throughout
to highlight quotes or
statements. Other collateral
was created using this as a
guide to bring their brand
to life.
An independent recruitment agency
specialising in both temporary and
permanent recruitment, JHR focuses
exclusively on the Yorkshire area;
working closely with a diverse selection
of companies, ranging from local
businesses to multi-national concerns.
Starting out with just a single consultant,
the company was established by Managing
Director Jo Holdsworth in January 2005,
since which time we have enjoyed steady
and sustainable growth, with excellent staff
retention. At JHR we strongly believe
in taking time to recruit the best people;
we absolutely will not compromise
on the quality of staff we employ.
In the time since JHR has been established,
we have become a leading name within
the Yorkshire market, obtaining places
on sizeable PSLs.
Based centrally in the city of Leeds,
the JHR office enjoys a prime location.
JHR:A REPUTATION BUILT ON TRUST THE HOW,WHAT AND WHY OF JHR
Our business ethos has always been to focus solely on Yorkshire,
specialising in proven areas of expertise, including:
• Secretarial / Personal Assistants
• Junior and Senior Administration
• Reception / Switchboard
• Human Resources
• Collections / Debt Recovery Advisers
• Sales and Customer Service
• Contact Centres
By continually focusing on our niche
areas, and staying committed to growing
organically, we have established ourselves
in a strong position to become one of the
most successful commercial recruitment
agencies in the Yorkshire area.
OUR PROMISE TO
CLIENTS IS THAT WE ONLY
ACCEPT VACANCIES WE ARE
100% CONFIDENT THAT WE
CAN FILL WITH A QUALITY
CANDIDATE, IN A SHORT
PERIOD OF TIME AND AT
A COMPETITIVE COST.
FOCUSED ADVERTISING,
FOCUSED CANDIDATES
As a niche agency we can
maximise the benefits of focusing
our large advertising budget
solely in the Yorkshire area.
This means that although larger
national recruitment agencies
might have a larger overall
UK spend, because JHR
concentrates its spend in just
one area, we are ensured
an unrivalled local presence
and local candidate base.
JHR boasts a strong pool of
candidates available at any
one time, and for high volume
recruitment we are more than
able to undertake more specific
tailored ad campaigns. We can
also provide headhunting
campaigns, and have unwavering
belief in the importance of
referral schemes.
As a highly specialised local
agency, it is company policy to
meet all our potential candidates
face to face. We conduct
competency based interviews
and use online testing software,
which enables us to assess the
candidate's skill set thoroughly.
The standard testing packages
we carry out are Copy Typing,
Data Entry, Spelling and
Grammar, and Numeric Entry.
We also test on MS Office
packages, including Word, Excel,
PowerPoint, Outlook and Access.
We are, therefore, able to test
candidates from basic right up
to advanced level - tailoring their
skills to your specification.
TO GUARANTEE
THAT WE HAVE THE BEST
POOL OF CANDIDATES
AVAILABLE WE ADVERTISE
ON NATIONAL SITES AS
WELL AS LOCAL SITES.
SELECTING ONLY THE BEST
FOR YOUR BUSINESS
Finding your future
10. Caudwell Communications >> Homecall Identity and advertising
HOMECALL
was to create a
ategy for the
e product
this, our brief
Homecall
aunched
consumer
ans of an
gn
ss, outdoor
l and a
p. Our
g children was
/2/12 12:20 Page 42
HOMECALL
HOMECALL
(CAUDWELL GROUP)
THE BRIEF
The initial brief was to create a
new brand and strategy for the
Homecall telephone product
range. Following this, our brief
was to launch the Homecall
brand to market.
OUR RESPONSE
We subsequently launched
Homecall into the consumer
marketplace by means of an
integrated campaign
incorporating press, outdoor
media, direct mail and a
targeted door drop. Our
campaign featuring children was
aimed to specifically create an
emotional connection with the
relevant demographic.
THE RESULTS
Homecall achieved a sign-up in
Homecall, Phone 4U’s
home phone network.
Created a brand campaign
that included a new identity,
London underground
advertising, taxis and
website along with the shop
collateral within Phones 4U.
11. Presteigne Festival >> New Identity and branding collateral
Presteigne Festival held
every year in Wales.
The Presteigne Festival
approached Designbrand
Creative wanting a complete
rebrand. Their previous style
was perceived as though it
was directed towards the
older generation because of
the classical music content.
Now they wanted to target
a more youthful audience
whilst not forgetting about
their current fan base.
12. Opterna >> Brochure design
Opterna are an opto-
electronic global product
company.
They required a new
company brochure for the
UK office to branch out to
potential customers, but
with a more friendly and
personal feel, rather than
the cold and sterile feel of
most technology based
brochures.
Connecting across the world
with specialised Optical design.
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We are proud to deliver the
best Optics based solutions
from around the world.
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Dr Guy Rabbat
President
01 | Introduction
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Connecting across the world
with specialised Optical design.
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About Us | 02
Effective solutions to an ever-changing world.
03 | Effective Solutions Effective Solutions | 04
Opternas products
are developed for our
customers who require
reliability in their
business set up.
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13. Black & Decker >> Poster design
Over the last few years,
Black & Decker has
developed a number
of power tools that are
grouped together into
range called Auto-Select.
Black & Decker are
launching a new product
within their Power Tools
range called the Scorpion
Hand Saw and this poster
was the start of the
campaign.
AS VERSATILE AS
YOUR IMAGINATION
Introducing the NEW Scorpion®
powered
hand saw with Autoselect®
technology.
Now you can saw, jigsaw and prune in various kinds of
materials – including wood, metal and plastic – with one tool.
www. blackanddecker.eu/scorpionMake life easier
SAW JIGSAW PRUNE
14. FCI >> Furniture Coffee table book
FCI are primarily a
contemporary furniture
store, but also offer
interior and architecture
design services.
We all like our ‘space’ from
time to time, be it personal
or living, this brochure
can inspire what everyone
wants in their home or
office.
By having ‘presented by
fci’ on the cover this brings
brand recognition direct to
the consumer, but shown in
a subtle way for the stylised
nature of the coffee table.
The large imagery brings a
sophistication to the book
whilst still showing the
necessary information to
support the product.
D 5-2 DiNiNg
it’s a good thing that the seat bowl
of this chair range almost feels like
an embrace. and it looks good,
too. you can also choose your own
personal model from a wide range of
combinations of wood and lacquer
surfaces.
hülsta is a special brand in regards to
the materials used to produce their
furniture.
They have a massive selection
of veneers and lacquers for their
wardrobe, bed and living/dining table
collections.
The gliding arched
supports give
the seat surface
and the legs a
symmetrical and
graceful look in
the room. but the
interplay between
closed forms and
the light support
legs are also the
key hallmarks of
the D 5.
Total sizes are77 x
56 x 59 cm. Seat
sizes are 48 x 47 x
46.5 cm.
lilac SiDebOarD
by hülSTa
elegance meets brilliance. you can
create an incomparable ambience
by combining selected units. lively,
high-gloss lacquer surfaces and the
fine walnut wood - lilac has the
potential to become a design classic.
The clear, straightforward design of
lilac speaks for itself in your living
room, too.
The 4 raster high
sideboard with sliding
doors, available in
202.5 and 247.5 cm
width, is a breathtaking
design, especially in the
exciting trend colour
high-gloss brown-black
lacquer with walnut
drawers.
The 4 raster single unit
is also available in 110
cm width with 4 drawers
and in 220 cm width
with 8 drawers. all of the
units are 45.8 cm deep.
The height can vary
between 82.6 cm and
90.2 cm, depending on
the plinth: Optionally
available are a 5.0 cm
recessed plinth and
a 12.6 cm high plinth
with high-gloss chrome
arched supports.
15. Cushman & Wakefield >> Agent Brochure
Commercial real estate
brokers and consultants.
A leaflet directed towards
Estate Agents to highlight
new developments from
Cushman and Wakefield.
16. Cushman & Wakefield >> Agent Brochure
Commercial real estate
brokers and consultants.
A leaflet directed towards
Estate Agents to highlight
new developments from
Cushman and Wakefield.
17. Cushman & Wakefield >> Exhibition stand
Commercial real estate
brokers and consultants.
A stand directed towards
Estate Agents to highlight
new developments from
Cushman and Wakefield.
19. MWB >> mwbar Event
MWB, provide flexible
serviced offices and
meeting and training
venues.
MWB wanted a launch party
for one of their new offices.
An exclusive members-only
cocktail bar was created to
attract members, an email
teaser was followed by an
invitation that included a
logo that was based on the
mwb design and extended
to say mwbar.
Designbrand Creative
worked closely with
Maverick Events to design
all the necessary materials
from emails, posters, invites
and menus.
20. MWB >> mwbistro Event
MWB, provide flexible
serviced offices and
meeting and training
venues.
Following form the previous
successful launch MWB
wanted another launch party
for one of their new offices.
For night only, a pop up
restaurant was created to
attract members, again an
email teaser was followed
by an invitation and menu
design that included a logo
that was based on the mwb
design and extended to say
mwbistro.
Designbrand Creative
again worked closely
with Maverick Events to
make this a success and it
exceeded all expectations.
21. Solviq >> Custom Booster Website
Custom Booster
provides a professional
web presence that’s
more than just a website.
Custom Booster asked
Designbrand Creative
to design a new identity
to promote them as a
new product under their
umbrella company Solviq
Ltd. Along with creating
a clean iconic style,
Custom Booster required
brand development and
a website that stood out
amongst it competitors.
22. Buyaseat.co.uk >> Logo and landing page
buyaseat.co.uk, an
investment opportunity
We created a logo that
could easily be changed
for further additions to
the investment portfolio
(buy a********.co.uk.
The blue tag much like a
retail shopping tag, works
in tandem with the string
that surrounds the rest of
the name.
25. DHL >> Sales Champions Club Intranet Page
HOME PAGE ANIMATION:The movement stops and the mentors appear around the infograph sharing links to their sales tips.
CHOOSING SALES TIPS:
The user can select a region and tip category from the dropdown menus to
see the relevant content
TOP 10 GSS PERFORMERS
The top 10 list of the users region is shown on every SCC page.While
pointing a name on the list with the cursor, the name and the picture zoom
in. Clicking a name on the list will take the user to that person’s profile
page. It is possible to browse top 10 list by month and region.
SCC | Online
SALES TIP: On this page the user can read the selected sales tip. It would be also possible to add video to this page.
