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Red Design Group - Hospitality Clubs Credentials
- 2. Our Design Approach Good Design LOOKS GREAT. GREAT DESIGN performs. RED brings a powerful combination of design creativity and 16 years of industry experience to give your business a point of difference. Our design team blends branding, planning, interior design and architecture to create a better customer experience. We aim to increase visitation, brand loyalty and improve financial performance. CUSTOMER EXPERIENCE MARKET ANALYSIS FINANCIAL METRICS DOCUMENTATION Customer insights Competitors Design strategy Brand positioning Brand identity Signage & graphics Uniforms & menus Marketing Conceptual Planning Architecture Lighting Finishes FF+E schedule Journey mapping Interactive digital Digital interaction Content design Customer service Fitout drawings Construction drawings Signage & graphics Digital, video & animations Revenue Return per sqm & ROI Footfall & dwell time Average spend Membership DESIGN THE BRAND DESIGN THE SPACE YOUR CUSTOMER 11
- 3. CROWN RESORTS CASE STUDY 1 Since 2009 RED has worked with Crown on over 100 projects in Melbourne and Perth – bringing world-class design solutions to Crown gaming, private lounges, lobbies and entry portals, entertainment precincts, retail, bars, cafés, restaurants, food courts and outdoor dining. CASE STUDY 1 Crown Perth La Vie Champagne & Wine Bar
- 4. Red Design Group worked with Guillaume Brahimi and Crown for a second time to bring the renowned chef’s signature Bistro Guillaume to Perth. The Perth Bistro Guillaume is situated in a prime location off the main lobby of Crown, overlooking the hotel’s lavish new pool development. The brief sought to carry over some defining elements associated with the Melbourne entity whilst maintaining a unique palette for a distinctive and fresh identity. CROWN RESORTS CASE STUDY 1CASE STUDY 1 Crown Perth Bistro Guillaume 5
- 5. CROWN RESORTS CASE STUDY 1CASE STUDY 1 Crown Perth VIP Enclave & Pool Area Crown Perth All Day Dining Restaurant The All Day Dining Restaurant has been designed to be a light, breezy, textural and comfortable environment, making the most of the Western Australian climate and light. The interior echoes classical design but with a contemporary edge, blending styles with the use of bleached timbers, white marble and luxurious custom carpet, bespoke furniture and light fittings. 76
- 6. Crown Melbourne Western Entrance & Promenade CROWN RESORTS CASE STUDY 1CASE STUDY 1 8
- 7. As competition for the entertainment dollar increases, clubs need to constantly evolve and stay relevant to their clientele. The recently refurbished Earlwood Bardwell Park RSL in Sydney is a perfect example where a considered design makes a significant difference to the future of the club. RED has elevated the existing RSL offering and positioned the club favourably for the future. The result is an inspiring and functional venue that is welcoming, luxurious and comfortable. EARLWOOD BARDWELL PARK RSL CASE STUDY 2 Earlwood Bardwell Park RSL Sydney NSW 1110
- 8. Maroochy RSL is a community club located on Queensland’s Sunshine Coast. Recognising the need to stay relevant and compete for share- of-wallet, Maroochy RSL commissioned Red Design Group to complete a major rebranding exercise and refurbishment of the entire club. Maroochy RSL Maroochy RSL - Letterhead MRS0001 - GPRES0007 - 11 CONCEPT DESIGN Me morial Ave nu e Maroochydore Qld 4558 07 54 43 2211 maroochy rs l .com.au R S L Maroochy RSL Maroochy RSL - Business card MRS0001 - GPRES0007 - 11 CONCEPT DESIGN Memo rial Avenue Maro o chydo re Qld 4558 07 54 43 2211 | 0400 123 123 clarep@maro o chyrsl .com.au maro o chyrsl .com.au C L A R E P A T O N C H I E F E X E C U T I V E O F F I C E R Memo rial Avenue Maro o chydo re Qld 4558 07 54 43 2211 | 0400 123 123 clarep@maro o chyrsl .com.au maro o chyrsl .com.au C L A R E P A T O N C H I E F E X E C U T I V E O F F I C E R Memo rial Avenu e Maro o chydo re Qld 4558 07 54 43 2211 | 0400 123 123 clarep@maro o chyrsl .co m.au maro o chyrsl .co m.au C L A R E P A T O N C H I E F E X E C U T I V E O F F I C E R R S L Maroochy RSL Maroochy RSL - Destination Branding MRS0001 - GPRES0007 - 11 CONCEPT DESIGN ATM WELCOME SPORTS BAR CAFE B A R MAROOCHY RSL CASE STUDY 3 Maroochy RSL Sunshine Coast QLD Maroochy RSL Maroochy RSL - Brandmark MRS0001 - GPRES0007 - 11 CONCEPT DESIGN R S L R S L “I’ve had many members say thank you for bringing their club back to life and bringing the venue to where it can be and on the right track.” CLARE PATON – CEO, MAROOCHY RSL 1312
- 9. RED was first commissioned to give the new entry lobby a 5-star resort ambience and create a new café that welcomes members on entry. The hues of local parkland and bays inspired the fitout of the club’s opulent new lobby and Gymea café. A new brand was developed and applied to signage, stationery, staff uniforms and marketing. Together the graphic and interior convey a consistent message. A spectacular return on investment followed the integration of the club’s new brand, lobby and café fitout – with 2000 new members joining in the two months following the opening and Anzac Day sign-ups soared. TRADIES CLUB CASE STUDY 4 Tradies Club Sydney NSW “In the two months directly after unveiling the updates, Tradies have signed up 2,000 new members” TRADIES CLUB 15
- 10. LET’S CONNECT OFFICES MELBOURNE Level 12, 160 Queen Street Melbourne VIC 3000 Australia T +61 3 9693 2500 E info@redgp.com HO CHI MINH CITY Level 12A, Vincom Centre 47 Ly Tu Trong Street District 1 HCMC Vietnam For Vietnam enquiries contact: Rhys Mullarvey Regional Manager Asia Pacific M +84 169 6081935 E rhys.mullarvey@redgp.com redgp.com 16