Build Your Business With Crowdsourcing

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Ross Dawson

Slides for Ross Dawson's presentation at Australian Business Chambers Congress on June 3, 2011

Technology Business

Build Your Business with Crowdsourcing ,[object Object]

Business value of crowdsourcing Access talent as required Increase capabilities Build scalability Seize opportunities Reduce costs Be more competitive

Key principles of crowdsourcing Respect Relationship Rewards Roles

Using competition platforms well Know what you want Pay a fair price Provide detailed feedback to the best Invite top providers to participate Get multiple opinions Always select and pay a winner Use competitions to find talent

Innovation beyond boundaries Tapping your customers’ ideas

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Too often, we make things that are beautiful and user-friendly, yet fall flat when they are released into the world. How do we ensure we don’t waste time creating products and features that no one wants? At Trustpilot, we’ve radically changed the way we work, using a process called Discovery to build less stuff and create more value. In this fast-paced, hands-on workshop, you’ll practice some of these methods yourself, and learn how to apply them at home. These slides were presented during a 90-minute, hands-on workshop at UX Copenhagen 2017.

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Build Your Business With Crowdsourcing

2. Entrepreneur

3. Keynote speaker

5. We are connected

7. Business value of crowdsourcing Access talent as required Increase capabilities Build scalability Seize opportunities Reduce costs Be more competitive

9. When to use crowdsourcing

10. Key principles of crowdsourcing Respect Relationship Rewards Roles

11.

12.

13.

14. Using service marketplaces

15. Treat freelancers like staff

16.

17.

18.

19. Using competition platforms well Know what you want Pay a fair price Provide detailed feedback to the best Invite top providers to participate Get multiple opinions Always select and pay a winner Use competitions to find talent

20.

21. Innovation beyond boundaries

22. Innovation beyond boundaries Tapping your customers’ ideas

23.

24. The man in the machine

25. Examples of microtasks

26. Aggregating workers

27.

28. Let the people pay

29.

30. The ethics of crowdsourcing

31. Crowdsourcing business models