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Using Discovery to create products people actually want (2017 UX Copenhagen Workshop)

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Too often, we make things that are beautiful and user-friendly, yet fall flat when they are released into the world. How do we ensure we don’t waste time creating products and features that no one wants? At Trustpilot, we’ve radically changed the way we work, using a process called Discovery to build less stuff and create more value. In this fast-paced, hands-on workshop, you’ll practice some of these methods yourself, and learn how to apply them at home.

These slides were presented during a 90-minute, hands-on workshop at UX Copenhagen 2017.

Published in: Design
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Using Discovery to create products people actually want (2017 UX Copenhagen Workshop)

  1. 1. Using Discovery to create products people actually want Jenny Shirey | UX Copenhagen | March 8, 2017
  2. 2. Discovery
  3. 3. Before
  4. 4. Then Marty Cagan came... “It is from getting to know people, and digging with each of them into their underlying needs, that we get the insights necessary to inspire great products.” –Marty Cagan
  5. 5. Product Discovery
  6. 6. Answering 4 questions...
  7. 7. Will they use it?
  8. 8. Will they use it? Can they use it?
  9. 9. Will they use it? Can they use it? Can we build it?
  10. 10. Will they use it? Can they use it? Can we build it? Can we support it?
  11. 11. Discovery Delivery
  12. 12. Discovery Delivery Ideas
  13. 13. Discovery Delivery Ideas Tests
  14. 14. Discovery Delivery Ideas Tests Release Release
  15. 15. PM TL UX ENG ENG ENG Product team
  16. 16. PM TL UX ENG ENG ENG Product team
  17. 17. How we do Discovery
  18. 18. Workshop with Jeff Patton
  19. 19. Time-box + Satisfice 10-20 minute chunks “Good enough for now”
  20. 20. © Jeff Patton
  21. 21. Our favorite methods
  22. 22. User story mapping
  23. 23. Understand a current or future journey See opportunities for improvement Get the whole picture (outside of the product) Why?
  24. 24. Define beginning / end Beginning End
  25. 25. Define beginning / end Hear about a product Using the product
  26. 26. Write actions on sticky notes
  27. 27. Arrange across time (approx) At same time
  28. 28. Name the “big steps”
  29. 29. Tell the story Research Sign up Buy Use 1st time
  30. 30. Add pain points / positives
  31. 31. How? Start silently (write, place, THEN discuss) Generalize when needed Remember: story maps are not precise
  32. 32. Practice time! Form groups of 3-4 Map your morning; combine with your team 10 minutes
  33. 33. Your morning routine Wake up Arrive at Tivoli Write actions on sticky notes (individually) Place left -> right (team) Same time = vertical Name the big steps
  34. 34. How was that?
  35. 35. Opportunity canvas
  36. 36. Find out what you know / don’t know Get the team on same page before you start Why?
  37. 37. © Jeff Patton
  38. 38. © Jeff Patton
  39. 39. Problems + solutions Target users Workarounds (“solutions today”) User value User + business metrics Adoption strategy Rough budget
  40. 40. How? Time box: less than 1 hour Use your best guesses “Problem” might be opportunity
  41. 41. Interview summary sheets
  42. 42. Quickly get insights Get out of your head / computer - make visible to all Why?
  43. 43. About Emotions / Beliefs Things they do Quotes
  44. 44. How? Write sticky notes during interview Place, then discuss after Do as a group, right away while fresh
  45. 45. Practice time! Scenario: you’re designing a new music experience User interview about going to a concert
  46. 46. Practice time! Listen to the interview, write notes Share with your group 6 minutes
  47. 47. How was that? Several summary sheets -> insights and more questions
  48. 48. Crazy 8 Sketching
  49. 49. Visualize your ideas Try to get out many ideas “Your first idea is never your best” Why?
  50. 50. How? Short time box; work as quickly as possible! Quantity over quality “Visualize the vote”
  51. 51. Practice time! Sketch: ways to log in As many ideas as you can! 6 minutes
  52. 52. Practice time! Look at your group’s sketches Star your 3 favorite ideas 2 minutes
  53. 53. How was that?
  54. 54. Some collaboration tips
  55. 55. Tip Visualize your thinking
  56. 56. Tip Small groups (3-5 people)
  57. 57. Tip Decide, then analyze
  58. 58. Tip Talk less!
  59. 59. Where to learn more...
  60. 60. User Story Mapping Jeff Patton Sprint Jake Knapp
  61. 61. Don’t Make Me Think Steve Krug Interviewing Users Steve Portigal The User Experience Team of One Leah Buley
  62. 62. http://jpattonassociates.com/ For resources and templates Dave McClure’s Pirate Metrics video Marty Cagan’s 2012 Mind the Product talk
  63. 63. @seejennydesign | jobs.trustpilot.com

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