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Keynote slides: Creating the Future of Retail

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Slides to Ross Dawson's opening keynote at Verifone Retail Payment Security Conference, St Pete Beach, FL, USA

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Keynote slides: Creating the Future of Retail

  1. 1. Creating the Future of Retail ▪ Futurist ▪ Strategy advisor ▪ Author @rossdawson
  2. 2. Diverging paths
  3. 3. Finite players play within boundaries Infinite players play with boundaries - James Carse
  4. 4. Directions Opportunities Structure Leadership Community Immediacy Personalization Experience
  5. 5. Directions
  6. 6. Everything connected
  7. 7. Data explosion
  8. 8. Knowing your customers
  9. 9. Machines that can learn
  10. 10. Tomorrow’s customer service rep
  11. 11. Agent-based markets
  12. 12. Flickr: Kluster and Wildhaber Photography How far will real- time pricing go?
  13. 13. Structure
  14. 14. Brain Internet Applications Organisations Industries ProteinsActors Society Politics Contagion Scale-free networks everywhere
  15. 15. “Ranked by market value, 60 of the world’s 100 largest corporations earn at least half of their revenue from platform markets” - Prof. Thomas Eisenmann, Harvard Business School
  16. 16. Platforms enable value-creating interactions between external producers and consumers, based on an open infrastructure and governance structures Adapted from: Platform Revolution, Parker, van Alstyne and Choudhary
  17. 17. Share Apply Deliver Use Sell Buy Write Read Lend Borrow Create Use Pay Receive Create Use Create Consume Make Use Product Service Content Money Apps Capital Reviews Information Designs Intellectual property Connecting producers and consumers
  18. 18. More users More value for users Positive feedback loops
  19. 19. Flickr credit: Jack Torcello Retail as platform
  20. 20. Expanded distribution
  21. 21. Pushing out EPIC boundaries
  22. 22. Experience
  23. 23. Better human- machine interfaces
  24. 24. Good places to hang out
  25. 25. In-store interfaces
  26. 26. Robot customer service
  27. 27. Personalization
  28. 28. Opt-in recognition
  29. 29. In-store personalization
  30. 30. The power of body scanning
  31. 31. Customized products
  32. 32. Immediacy
  33. 33. On-demand delivery
  34. 34. Drone delivery
  35. 35. Automatic delivery
  36. 36. Push-button retail
  37. 37. The diffusion of 3D printing
  38. 38. Easy and secure payment
  39. 39. Community
  40. 40. Communities around stores
  41. 41. Communities as customers
  42. 42. Customer curation
  43. 43. Enabling online connections
  44. 44. Opportunities
  45. 45. Integrating physical and digital
  46. 46. Enabling value through platforms Other platforms ▪ Analyze platforms: trade- offs, costs, choices ▪ Identify potential paths and scenarios ▪ Apply game theory ▪ Establish commitments and contingencies ▪ Profile complementary participant pools ▪ Design compelling, accessible offer ▪ Create value for participants ▪ Enable participants to create value Own platforms
  47. 47. Learning from data
  48. 48. Next-gen interfaces
  49. 49. Excellence in experience
  50. 50. Leadership
  51. 51. The only way you can control your destiny is to be more flexible than your environment - The Law of Requisite Variety
  52. 52. Vision What world do we want to create? What might be possible? Foundations What institutions, business models, platforms and systems will enable this vision? What is missing now? Roadblocks What is blocking the potential? How can we take away or bypass these blocks? Paths What possible paths forward could allow us to reach our vision? What is most feasible? What are milestones? Collaboration What collaboration is needed between who? How can we foster and enable that collaboration? Action What action today can be taken by the industry? What action can you take to enable the industry’s potential? Framework for industry leadership
  53. 53. The hero’s journey
  54. 54. Directions Opportunities Structure Leadership Community Immediacy Personalization Experience

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