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Gingras online newsproductdesign-020710

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richardgingras

Observations on the design of next generation news products

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Designing News Products and Business Models from a Netcentric Perspective Richard Gingras [email_address] 650 793 0093 Salon Media Group
Prototypical Blogger? I.F. Stone
Technological change ,[object Object],[object Object],[object Object]
Technology progression: simplified Exponential Convergence
What won’t change We had better hope so! ,[object Object],[object Object],[object Object],[object Object],[object Object]
On an optimistic note… ,[object Object],[object Object],[object Object]
Accept new economics! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],$10 $65 $5
Traffic flows Inbound traffic: Home Page versus Rest-of-Site 50% 50%
Traffic flows ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rethink content architecture Necessary to work the “matrix” from every dimension Ephemeral anthrax attack article Persistent anthrax attack resource
Topic Pages The new article page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Salon Articles Audience Engagement Twitter Stream Background Info Aggregated Coverage Ownership
Rethink the output “Every new medium begins as a container for the old” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Abandonment by Length 4 100% 44% 30% 29% 3 100% 43% 33% 2 100% 41% 59% 67% 71%
Database journalism ,[object Object],[object Object],[object Object]
Leverage the trusted crowd ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Salon Media Network Using the Salon brand to leverage the “trusted crowd” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Video
Seek extreme efficiency Salon’s smart covers ,[object Object],[object Object],[object Object]
Rethink the roles ,[object Object],[object Object],[object Object],[object Object]
Break down that wall! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Working the Matrix
Premium advertising Premium pricing requires flexibility and creativity ,[object Object],[object Object]
Ecommerce Salon shopping experience ,[object Object],[object Object],[object Object]
Designing News Products and Business Models from a Netcentric Perspective Richard Gingras [email_address] 650 793 0093 Salon Media Group

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