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Creating
the Future of
Financial Services
▪ Futurist
▪ Strategy advisor
▪ Author
@rossdawson
Humans and machines
Acceleration
Experience
Decentralisation
Platforms
Trust
Models
Leadership
Acceleration
Everyone connected
Source: GSMA, Cisco
Data about people
Machines that learn
Applications of intelligence
New interfaces
Experience
Expectations of excellence
Scalable relationships
Virtual telepresence
Conversations with bots
Emotion analytics
Emotional connection
Communities at the heart
Platforms
“Ranked by market value, 60 of the
world’s 100 largest corporations
earn at least half of their revenue
from platform markets”
- Prof. Thomas Eisenmann, Harvard Business School
Platforms
enable
value-creating interactions
between
external
producers and consumers,
based on an
open infrastructure
and
governance structures
Adapted from: Platform Revolution, Parker, van Alstyne and Choudhary
Share Apply
Deliver Use
Sell Buy
Pay Receive
Write Read
Lend Borrow
Create Use
Create Consume
Create Use
Make Use
Product
Service
Content
Money
Apps
Capital
Reviews
Information
Designs
Intellectual property
Connecting producers and consumers
Positive feedback loops
More
users
More
value for
users
Winner takes most
Peer-to-peer lending
Source: Lending Club
Peer-to-peer currency exchange
Platforms enabling value creation
Industries shift to platforms
Assistants as interface to everything
Platform Strategy
Enable value-creating
interactions
Positive feedback
loops
Encourage external
innovation
Enhance existing
value propositions
Strongly broaden
scope of participation
Principles
Marketplaces,
facilitation,
aggregation
Single owner/
multiple owners
Open vs bounded –
participant selection
criteria
Boundaries of
ecosystem
collaboration and
competition
Positioning
Value for
participants
Governance
structures
Transparency and
information
boundaries
Address potential
negative feedback
loops
Personalized value
creation
Design
Orchestration and
facilitation
Community
management
User experience
Reputation
measures
Data gathering and
applied analytics
Capabilities
Single-sided/ two-
sided growth
incentives
Promote participants
Promote and support
interactions
Create value from
participation
Platform extension
Growth
Decentralisation
Ledgers become distributed
The rise of crypto-currencies
Source: Coin Market Cap
The rise of crypto-currencies
Source: Coin Market Cap
Blockchain’s impact on financial services
Source: World Economic Forum
Creating value in a decentralised system
Decentralised government records
Trust
Image: Bernard Spragg NZ
Trust as economic enabler
Trust in crisis
Source: Edelman Global Trust Barometer
Trust in institutions
Source: IMF, Swiss National Bank
Transparent organisations
Source: H&M
Distributed identity management
Data to help customers
Power to the patient
Purpose and creating shared value
Source: Institute for Strategy & Competitiveness at Harvard Business School
Image: Grietje Haitsma
Models
Unbundling financial services
Modular industry structure
Source: Oliver Wyman
Who owns the relationship?
Knowledge-based relationships
API-based banking platforms
Beyond financial services
Leadership
The only way
you can control your destiny
is to be more flexible
than your environment
- The Law of Requisite Variety
Vision What world do we want to create? What might be
possible?
A framework for industry leadership
Foundations What institutions, business models, platforms and
systems will enable this vision? What is missing now?
Roadblocks What is blocking the potential? How can we take away
or bypass these blocks?
Paths What possible paths forward could allow us to reach our
vision? What is most feasible? What are milestones?
Collaboration What collaboration is needed between who? How can
we foster and enable that collaboration?
Action What action today can be taken by the industry? What
action can you take to enable the industry’s potential?
Acceleration
Experience
Decentralisation
Platforms
Trust
Models
Leadership
Creating the Future of Financial Services

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Creating the Future of Financial Services