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Creating the
Future of Business
▪ Futurist
▪ Strategy advisor
▪ Author
@rossdawson
Diverging
paths
Everyone a
futurist
Finite players play within boundaries
Infinite players play with boundaries
- James Carse
Acceleration
Opportunities
Structure
Leadership
Interfaces
Retail
Acceleration
Everyone
connected
Source: GSMA, Cisco
Data
explosion
Machines that
can learn
Machine
intelligence
Source: Electronic
Frontier Foundation
AI performance:
Conversational voice recognition
Real-time
translation
Interfaces
Augmenting
reality
Robots as
guides
Robots for
service
Rise of
chatbots
Tomorrow’s
customer
service rep
Structure
Brain Internet
Applications
Organisations Industries
ProteinsActors
Society
Politics Contagion
Scale-free networks everywh...
“Ranked by market value, 60 of the
world’s 100 largest corporations
earn at least half of their revenue
from platform mark...
Linking latent
demand and supply
enable
value-creating interactions
between
external
producers and consumers,
based on an
open infrastructure
and
governanc...
Share Apply
Deliver Use
Sell Buy
Write Read
Lend Borrow
Create Use
Pay Receive
Create Use
Create Consume
Make Use
Product
...
Positive feedback loops
More
users
More
value for
users
Travel as
platform
Media as
platform
Home as
platform
Image: Jack Torcello
Retail as
platform
Retail
Experience
Experience
Personalisation
Immediacy Community
In-store
interfaces
Experience
beforehand
Linking physical
and digital
Personalised
navigation
Knowledge-
based
relationships
Push-button
retail
Seamless
convenience
Image: Android Central
Communities
as customers
Travel
communities
Opportunities
A future of
more travel
Excellence in
experience
Source: The Lean Startup, Eric Ries
Learning from
data
At the centre of
the relationship
Image: Bernard Spragg NZ
Adding unique
value
Image: Ken Brown
Leadership
The only way
you can control your destiny
is to be more flexible
than your environment
- The Law of Requisite Variety
Vision What world do we want to create? What might be
possible?
Foundations What institutions, business models, platforms ...
The hero’s
journey
Acceleration
Structure
Opportunities
Interfaces
Retail
Leadership
Creating the Future of Travel
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Creating the Future of Travel

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Slides for Ross Dawson's keynote at Travelport Live APAC. Note that many slides were videos in the actual presentation.

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Creating the Future of Travel

  1. 1. Creating the Future of Business ▪ Futurist ▪ Strategy advisor ▪ Author @rossdawson
  2. 2. Diverging paths
  3. 3. Everyone a futurist
  4. 4. Finite players play within boundaries Infinite players play with boundaries - James Carse
  5. 5. Acceleration Opportunities Structure Leadership Interfaces Retail
  6. 6. Acceleration
  7. 7. Everyone connected Source: GSMA, Cisco
  8. 8. Data explosion
  9. 9. Machines that can learn
  10. 10. Machine intelligence Source: Electronic Frontier Foundation AI performance: Conversational voice recognition
  11. 11. Real-time translation
  12. 12. Interfaces
  13. 13. Augmenting reality
  14. 14. Robots as guides
  15. 15. Robots for service
  16. 16. Rise of chatbots
  17. 17. Tomorrow’s customer service rep
  18. 18. Structure
  19. 19. Brain Internet Applications Organisations Industries ProteinsActors Society Politics Contagion Scale-free networks everywhere
  20. 20. “Ranked by market value, 60 of the world’s 100 largest corporations earn at least half of their revenue from platform markets” - Prof. Thomas Eisenmann, Harvard Business School
  21. 21. Linking latent demand and supply
  22. 22. enable value-creating interactions between external producers and consumers, based on an open infrastructure and governance structures Adapted from: Platform Revolution, Parker, van Alstyne and Choudhary Platforms
  23. 23. Share Apply Deliver Use Sell Buy Write Read Lend Borrow Create Use Pay Receive Create Use Create Consume Make Use Product Service Content Money Apps Capital Reviews Information Designs Intellectual property Connecting producers and consumers
  24. 24. Positive feedback loops More users More value for users
  25. 25. Travel as platform
  26. 26. Media as platform
  27. 27. Home as platform
  28. 28. Image: Jack Torcello Retail as platform
  29. 29. Retail
  30. 30. Experience Experience Personalisation Immediacy Community
  31. 31. In-store interfaces
  32. 32. Experience beforehand
  33. 33. Linking physical and digital
  34. 34. Personalised navigation
  35. 35. Knowledge- based relationships
  36. 36. Push-button retail
  37. 37. Seamless convenience Image: Android Central
  38. 38. Communities as customers
  39. 39. Travel communities
  40. 40. Opportunities
  41. 41. A future of more travel
  42. 42. Excellence in experience
  43. 43. Source: The Lean Startup, Eric Ries Learning from data
  44. 44. At the centre of the relationship Image: Bernard Spragg NZ
  45. 45. Adding unique value Image: Ken Brown
  46. 46. Leadership
  47. 47. The only way you can control your destiny is to be more flexible than your environment - The Law of Requisite Variety
  48. 48. Vision What world do we want to create? What might be possible? Foundations What institutions, business models, platforms and systems will enable this vision? What is missing now? Roadblocks What is blocking the potential? How can we take away or bypass these blocks? Paths What possible paths forward could allow us to reach our vision? What is most feasible? What are milestones? Collaboration What collaboration is needed between who? How can we foster and enable that collaboration? Action What action today can be taken by the industry? What action can you take to enable the industry’s potential? Industry leadership
  49. 49. The hero’s journey
  50. 50. Acceleration Structure Opportunities Interfaces Retail Leadership

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